吳肇邦 助理教授


 

教育經歷

澳門城市學國際旅遊管理博士 (智慧旅遊)

英國葡萄酒與烈酒教育基金會2級

註冊酒店培訓師,美國酒店協會

愛爾蘭杜布連國立大學碩士  - 主修市場學 (榮譽學位)

英國打比大學款待管理學  - 主修市場學 (榮譽學位)

瑞士蒙特勒酒店工商管理學院 - 酒店管理

 

工作經歷

05/2019 - 現今                   英國新特蘭大學,碩士班導師及碩士論文導師(MBA and Msc)
09/2014 - 現今                   澳門城市大學訪問助理教授, 國際旅遊管理碩士論文導師
09/2014 - 現今 ___________澳門科技大學訪問助理教授, 酒店旅遊與管理碩士論文導師
02/2014 - 09/2014            澳門城市大學全職講師及國際交換及學生事務協調主任
08/2011 - 01/2014            澳門科技大學全職講師
09/2008 - 06/2011            香港酒店旅遊學院全職講師及商業與酒店管理主任

 

學術研究文章

  • Ng, K.S.P., Feng, Y., Lai, I.K.W. and Yang, L.Z.-Y. (2024), "How customer knowledge management helps retain fitness club members: a mediating effect of relationship quality", International Journal of Sports Marketing and Sponsorship(SSCI), https://doi.org/10.1108/IJSMS-07-2023-0136
  • Kenneth Shiu Pong Ng, Yun Rao, Ivan Ka Wai Lai, Ying Qi Zhou (2023). How internship environmental factors affect students' career intentions in the hotel industry through the reflective thinking processes. Journal of Hospitality, Leisure, Sport & Tourism Education. (SSCI) Volume 32
  • Ng, K. S. P., Zhang, J., Wong, J. W. C., & Luo, K. K. (2023). Internal factors, external factors and behavioral intention toward food delivery apps (FDAs). British Food Journal. (SCI)
  • Kenneth Shiu Pong Ng, Jose Weng Chou Wong, Dengming Xie, Jingyan Zhu (2022),  " From the attributes of smart tourism technologies to loyalty and WOM via user satisfaction: the moderating role of switching costs ", KybernetesSCI.
  • Kenneth Shiu Pong Ng, Ivan Ka-Wai Lai, Kwan-Keung Ng (2022), "The Acceptance of the Online Gamification Learning Platform by Higher Education Students in Hospitality and Tourism ", International Journal of Innovation and Learning ESCI.
  • Kenneth Shiu-Pong Ng, Ivan Ka-Wai Lai, Kwan-Keung Ng (2020),“Online Gamified Learning Platforms (OGLPs) for Participatory Learning”, In the Proceedings of the 13th International Conference on Blended Learning, Thailand, August 24-27, 2020. (EI INDEXED)
  • Ng, S.P. Kenneth, Lai, K.W. Ivan, Ng, K.K. (2019),"Using Wine Appreciation Apps for Students to Study Wines", International Journal of Services and Standards, 12(3-4), 243–260
  • Ng, S.P. Kenneth, Lai, K.W. Ivan, Ng, K.K., Lyu, Q.X. (2019), “Online Gamified Learning Platforms (OGLPs) for Experiential Learning”, In the Proceedings of the 4th International Conference on Technology in Education, Guangzhou, March 15-17, 2019. (EI INDEXED)
  • Ng, S.P. Kenneth, Lai, K.W. Ivan. (2019)“The acceptance of on-demand transportation service applications for tourists planning their travel in Macao” In the Proceedings of Global Travel and Tourism Partnership(GTTP) Annual Conference, Macao, June 3-8, 2018
  • Ng, S.P. Kenneth, Lai, K.W. Ivan, Ng, K.K. (2018), “Wine appreciation apps: Tools for mobile learning and ubiqui-tous learning”, In the Proceedings of the 3rd International Conference on Technology in Education, Hong Kong, Jan-uary 9-11, 2018. (EI INDEXED)
  • Ng, S.P. Kenneth, Li, X (2013), “The education need in gaming industry in Macau” 8th Adult Education & Social Development International Conference, Macao, December 3-5, 2013.

 

科研項目

  • 中葡論壇「2020葡語國家旅遊, 會展管理研修班」內部培訓師
  • 澳基會資助「澳 旅客與澳 居民在情感相互的體驗研究」項目顧問
  • Content Writer in Food and Beverage (2017-2018), the Quality Enhancement Support Scheme (QESS) project (2015-2018) - 「Development of Effective Pedagogical Practices and a Cross-Institutional Online Sharing Platform for Hong Kong’s Vocational Education and Training (VET)」, a cross-institutional project involves four parties (VTC, OUHK, and CBCC), HKSAR Education Bureau
  • 香港政府教育局 [質素提升支援計劃] 網上教育平台餐飲管理作者 (2017-2018). 
  • 澳門基金會資助「訪澳遊客對澳 智慧旅遊滿意度研究」項目負責人 , 2014
  • 「中葡論壇2014 - 葡語國家旅遊, 會展管理研修班」承辦方活動統籌主任