胡興報 助理教授


 

      

辦公室 Office:N座 4F辦公室                                                                     

聯絡電話 Tel.:8590-2604                                                                    

電子信箱 E-mail:simonhu@cityu.mo     
                                                             

學歷                                                                            

美國天普大學工商管理博士學位                                                                         

安徽師範大學管理學碩士學位                                                                         

安徽師範大學管理學學士學位

 

工作經驗    

2021年8月至今                                 澳門城市大學/助理教授                               

2020年8月至2021年8月                   澳門城市大學/講師

2019年8月至2019年12月                 天普大學/教師

2018年8月至2018年12月                 天普大學/教師

2016年8月至2017年12月                 天普大學/助教

2015年8月至2019年7月                   天普大學/科研助理

2011年7月至2012年6月                   深圳瑞吉酒店/調酒師

2007年12月至2008年6月                 蕪湖暢遊旅行社/計調&導遊      

                                                    

教學科目  

會展管理於服務(中文)

旅遊慶典管理及公共關係 (中文)

旅遊業市場推廣

Financial Issues in Tourism and Hospitality

Tourism Marketing

Seminar for Contemporary Issues of Tourism

Events Management and Public Relations

Hotel Technology and Innovation (Master)

                                                                           

研究方向    

數字營銷

科技與服務創新

收益管理

會展與節慶管理


                                                                        

專業認證與奬項

專業認證

旅遊大數據分析/北京第二外國語學院/中國

福克斯網絡教學證書/天普大學/美國

基礎文本挖掘/SAGE/美國

計算機C++二級證書/教育部考試中心/中國

中文導遊證/中國國際旅遊局/中國

 

榮譽及奬項

July 2019           Best Poster Award, China Tourism Forum 2019–USA

Oct. 2017           Second place, 7th Annual PhD Program Research Competition, Temple University

                           (Second-year Research Paper)

Aug. 2015          Full Scholarship, Fox School of Business Administration, Temple University

June 2011          Outstanding Master Thesis, Anhui Normal University (6% out of all graduates)

Mar. 2010          Excellent Director of the Graduate Association

June 2008          Excellent Senior Thesis Award (5% out of 237 students)

June 2008          Outstanding Undergraduate Student Award (10% out of 237 students)

June 2008          First-class Scholarship for Outstanding Student (3 out of 63 students)

Nov. 2007          First-class Scholarship for Outstanding Student (3 out of 63 students)

Nov. 2007          National Inspirational Scholarship of China (RMB6,000; 2 out of 63 students)

July 2007            Excellent Hotel Trainee Award (5% out of 237 students)

Oct. 2006           First-class Scholarship for Outstanding Student (3 out of 63 students)

Sep. 2004           Outstanding Freshman Scholarship (10 out of 237 students)

 

專業學會資格

旅遊研究協會(TTRA)學生會員, 2016, 2019

國際餐旅教育學會(CHRIE)學生會員, 2019

亞太餐旅教育學會(APacCHRIE) 學生會員, 2019

 
 
學術成果與著作
學術期刊論文
  • Hu, X. S., & Yang, Y. (2020). Do lower costs necessarily induce higher value ratings? An analysis of online hotel reviews. Current Issues in Tourism, https://doi.org/10.1080/13683500.2020.1810211 (SSCI: Q1)
  • Hu, X. S., & Yang, Y. (2020). What makes online reviews helpful in tourism and hospitality? A bare-bones meta-analysis. Journal of Hospitality Marketing & Management, https://doi.org/10.1080/19368623.2020.1780178. (SSCI: Q1)
  • Hu, X., & Yang, Y. (2019). Determinants of consumers' choices in hotel online searches: A comparison of consideration and booking stages. International Journal of Hospitality Management, https://doi.org/10.1016/j.ijhm.2019.102370. (SSCI: Q1)
  • Hu, X., Yang, Y., & Park, S. (2019). A meta-regression on the effect of online ratings on hotel room rates. International Journal of Contemporary Hospitality Management31(12), 4438–4461. (SSCI: Q1)
  • Yang, Y., Park, S., & Hu, X. (2018). Electronic word of mouth and hotel performance: A meta-analysis. Tourism Management, 67, 248–260. (SSCI: Q1)
  • Zhang, Y., Li, X. R., Su, Q., & Hu, X. (2017). Exploring a theme park's tourism carrying capacity: A demand-side analysis. Tourism Management59, 564–578. (SSCI:  Q1)
  • 楊暘, & 胡興報. (2017). 頂級商學期刊酒店與旅遊點評研究的啟示. 旅遊導刊1(3), 111–114.
  • 胡興報, 蘇勤, & 張影莎. (2012). 國內旅遊者網路旅遊資訊搜尋動機與搜尋內容研究. 旅遊學刊27(11), 105–112. (CSSCI)
  • 張影莎, 蘇勤, 胡興報, & 盧松. (2012). 基於排隊論的方特歡樂世界主題公園容量研究. 旅遊學刊27(1), 66–72. (CSSCI)
  • 胡興報, 蘇勤, & 張影莎. (2011). 國外網路旅遊資訊搜尋研究進展與啟示. 旅遊學刊26(6), 86–93. (CSSCI)
  • 胡興報, & 蘇勤. (2011). 黃山國內旅遊者網路旅遊資訊搜索行為研究. 安徽師範大學學報(自然科學版), 34(3), 282–287.
  • 梁燕, & 胡興報. (2009). 中小城市會展旅遊發展初探——以安徽省蕪湖市為例. 資源開發與市場, 25(7), 669–672. 

  

研討會論文

  • Hu, X., & Yang, Y. (2019). Cheerleader effect: Is a group of dish photos on social media more attractive than individuals? Houston, TX: The 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. (presented by Hu)
  • Hu, X., & Yang, Y. (2018). Determinants of online review helpfulness in tourism and hospitality: A meta-analysis. Guangzhou, China: APacCHRIE Conference 2018. (presented by Hu)
  • Hu, X., & Yang, Y. (2018). Why do customers click a hotel’s link on the review sites? An understanding of factors affecting customers’ consideration of a hotel. Fort Worth, TX: The 23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. (presented by Hu)
  • Yang, Y., Hu, X., & Tang, J. (2017). Do avatars matter? Vienna, Austria: Workshop on Tourism Design Analytics 2017.
  • Hu, X., & Yang, Y. (2016). How do benefit and cost shape perceived value of hotel stays? Insights from big data analysis. Veil, CO: TTRA 2016 Annual Conference. (presented by Hu)
  • Hu, X., Zhang, Y., & Li, R. (2015). Safety and tourism destination image: A case study. Tampa, FL: The 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. (presented by Hu)
  • Zhang, Y., Su, Q., Li, R., & Hu, X. (2013). Modelling capacity-related factors in a theme park context. Kansas City, MO: TTRA 2013 International Conference.
  • Zhang, Y., Su, Q., Li, R., & Hu, X. (2013). Optimizing theme park capacity through spatial design: A case study of Wuhu Fantawild Adventure in China. Seattle, WA: The 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism.

 

科研專案

2018 Destination Canada, CAD140,147 ($107,668)

        The Role of Brand Equity in the U.S. Travelers’ Path to Purchase

P.I.: Dr. Robert Li, Dr. Yang Yang, Dr. Chihyung "Michael" Ok, Dr. Yingsha Zhang, b and Dr. Sharon Zou

        Research Assistant (survey design, content analysis, and quantitative data analysis of

        two-wave surveys across 2018 and 2019)

2018 16th Young Scholar Forum Fund, Fox School of Business, Temple University, $1,500

         Smile Big or Not? Effects of a Reviewer’s Smile Intensity on Perceived Warmth, Competence of Reviewer, and

         Perceived Helpfulness of Online Reviews

         With CO-P.I.: Dr. Yang Yang and Dr. Joydeep Srivastava

2017 China National Tourist Office-Los Angeles and Nankai China–U.S. Tourism Research Center, $20,000

         Study of American Outbound Tourists

         P.I.: Dr. Robert Li and Dr. Yang Yang

         Research Assistant (secondary data collection and proposal writing)

2017 China National Tourist Office–Los Angeles

         Taxes Levied on Tourism-related Sector in the U.S.: An Overview

         P.I.: Dr. Robert Li and Dr. Yang Yang

         Research Assistant (secondary data collection)

2016 13th Young Scholar Forum Fund, Fox School of Business, Temple University, $750

 Do Avatars Matter? Investigating the Influence of Reviewers' Profile Photos on Readers' Rated Helpfulness and

 Purchase Intentions

         With Co-P.I.: Dr. Yang Yang

2016 China National Tourist Office-Los Angeles and Nankai China–U.S. Tourism Research Center

         The Development of US Restroom System

         P.I.: Dr. Robert Li and Dr. Yang Yang

         Research Assistant (secondary data collection and report writing)

2015 11th Young Scholar Forum Fund, Fox School of Business, Temple University, $500

What Factors Shape Travelers' Perceived Value of Hotels: Insights from Big Data Analysis

          With Co-P.I.: Dr. Yang Yang and Dr. Bo Ji

2010 Tourism Bureau of Wuhu County, China

         Tourism Development Plan for Sunshine Peninsula Resort in Wuhu County

         P.I.: Dr. Qin Su

         Principal Tourism Planner (team leader in study design and report writing)

2010 Culture and Tourism Bureau of Hanshan County, China

         Feasibility Study Report on the Zhaoguan Spring Resort in Hanshan County

         P.I.: Dr. Qin Su

         Principal Consultant (team leader in report writing and financial feasibility analysis)

2010 Jiaoqu District Government, China

         Feasibility Study Report on the Cultural Tourism Project of Lanxi Historical Street in  

         Tongling City

         P.I.: Dr. Qin Su

         Principal Consultant (team leader in report writing and financial feasibility analysis)

2010 Culture and Tourism Bureau of Hanshan County, China

         Master Plan for Countryside Tourism in Huanfeng Town in Hanshan County

         P.I.: Dr. Qin Su

         Tourism Planner (report writing)

2010 Culture and Tourism Bureau of Hanshan County, China

         Development Plan for Excellent Tourism Town: Tongzha Town

         P.I.: Dr. Qin Su

         Tourism Planner (report writing)

2010 Tourism Bureau of Yingshang County, China, RMB100,000

         Master Tourism Plan for Bangang Town in Yingshang County

         P.I.: Dr. Chaohui Wang

         Principal Tourism Planner (team leader in study design and report writing)

2010 Tourism Bureau of Yingshang County, China, RMB100,000

         Master Tourism Plan for Xieqiao Town in Yingshang County

         P.I.: Dr. Chaohui Wang

         Principal Tourism Planner (team leader in study design and report writing)

2010 Tourism Bureau of Yingshang County, China, RMB100,000

         Master Tourism Plan for Lukou Town in Yingshang County

         P.I.: Dr. Chaohui Wang

         Principal Tourism Planner (team leader in study design and report writing)

2010 Tourism Bureau of Chaohu City, China, RMB100,000

         Tourism Development Plan of Zhongmiao Temple and Mushan Island Resort Area in    

         Chaohu City

         P.I.: Dr. Chaohui Wang

         Principal Tourism Planner (team leader in study design and report writing)

2010 Wuhu City Government, China

         Development Plan of the Third Industry for Wuhu City

         P.I.: Dr. Qin Su

        Tourism Planner (report writing)

2010 Tourism Bureau of Lujiang County, Chaohu, China

        Master Development Plan of Moon Bay Farm Leisure Area in Lujiang County

        P.I.: Dr. Chaohui Wang

        Principal Tourism Planner (team leader in study design and report writing)

2010 Wuhu Wuhua Tourism Corporation, Wuhu, China

        Development Plan for Wuhua Mountain Buddhism Tourism Holiday Area, Wuhu City

        P.I.: Dr. Qin Su

        Principal Tourism Planner (report writing)

2009 Culture and Tourism Bureau of Hanshan County, China, RMB300,000

        Master Tourism Development Plan for Hanshan County

        P.I.: Dr. Qin Su

        Principal Tourism Planner (team leader in study design and report writing)

2009 Tourism Bureau of Yingshang County, China, RMB300,000

        Master Tourism Plan for Yingshang County

        P.I.: Dr. Qin Su

        Principal Tourism Planner (team leader in study design and report writing)

2009 Tourism Bureau of Huangshan City, China, RMB30,000

        Development Plan of Self-Driving Tourist Destination for Huangshan City

        Co-P.I.: Dr. Qin Su

        Principal Investigator (completed the report independently)

2009 WBL Corporation, Ltd., Suzhou, China

        Tourism Development Plan for Future Agricultural World in Suzhou City

        P.I.: Dr. Qin Su

        Tourism Planner (report writing)

2009 Jiaoqu District Government, Tongling, China

        Tourism Development Plan and Project Proposal for Heyue Sandbank, Tongling City

        P.I.: Dr. Qin Su

2009 Tourism Bureau of Huangshan County, China

        Feasibility Study Report on Six Tourism Development Projects for Hanshan County

        P.I.: Dr. Qin Su

        Consultant (financial feasibility analysis)

2008 Tourism Bureau of Wuhu City, China

        Hotel Industry Development Plan of Wuhu City

        P.I.: Qin Su

        Principal Tourism Planner (study design and report writing)

2008 Tourism Bureau of Guzhen County, China, RMB80,000

        Tourism Development Plan for the Gaixia Historical Battlefield

        P.I.: Qin Su

        Principal Tourism Planner (study design and report writing)

 
 
學術期刊及會議審稿人
Tourism Management (SSCI, 2018–Present)

International Journal of Hospitality Management (SSCI, 2021–Present)

Journal of Travel & Tourism Marketing (SSCI, 2021–Present)

Journal of Hospitality Marketing & Management (SSCI, 2020–Present)

Current Issues in Tourism  (SSCI, 2020–Present)

 

2016–2021 Annual Graduate Education and Student Research Conference in Hospitality and Tourism

2019 The China Tourism Forum 2019 – USA

2019 APacCHRIE & EuroCHRIE Joint Conference

2018 APacCHRIE Conference

2016 Travel and Tourism Research Association International Conference

 

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