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學歷  

美國俄亥俄州立大學博士學位

美國普渡大學碩士學位

美國佛羅里達國際大學理學學士學位

天津商業大學管理學學士學位                                                                        

工作經驗 

2019年12月至2021年01月                俄亥俄州立大學/教師

2017年08月至2019年12月                俄亥俄州立大學/助教

2015年09月至2017年05月                成都沃恩教育/咨詢

2012年08月至2012年12月                Miami Embassy Suites Hotel/ Assistant Accounting Manager

教學科目                                                                          

組織管理

變革管理

Services Marketing

Consumer Behavior

Strategic Management

Hotel and Beverage Management

研究方向                                                                             

專業認證與獎項 

Mary Lapitsky Fellowship, College of Education and Human Ecology (EHE), The Ohio State University, 2020-2021

Gilmore Memorial Award, College of Education and Human Ecology (EHE), The Ohio State University, 2020-2021

Office of Research Graduate Student Travel Award, College of Education and Human Ecology (EHE), The Ohio State

University, 2019

Office of Research Graduate Student Travel Award, College of Education and Human Ecology (EHE), The Ohio State

University, 2018

學術成果與著作

學術期刊論文

• Li., Y., Yu, X., Qi., R., & Petrick, J. (2024). Effects of Femvertising, Purplewashing, and Feminist identity on consumers' willingness to pay a premium. International Journal of Contemporary Hospitality Management. (Forthcoming) (Corresponding author; ABS3)
• Yu, X., Huang, H., Liu, S.Q & Wu, L.L. (2024). First-person pronouns in sustainable marketing. Journal of Travel Research. (Forthcoming) (ABS4)
• Yu, X., & Liu, S. Q. (2023). “You Must Try Our Taco!”: Advancing the power of language Assertiveness in Food Advertising. Journal of Hospitality & Tourism Research, 10963480231205757. (ABS2)
• Huang, H., Yu, X., Liu, S. Q., Wu, L. L., & Kandampully, J. (2023). How consumption ritual affects group versus solo diners. International Journal of Hospitality Management, 115, 103583. (Corresponding author; ABS3)
• Liu, S.Q., Wu, L.L., Yu, X., & Huang, H. (2022). Marketing online food images via color saturation: A sensory imagery perspective. Journal of Business Research, 151, 366-378. (Corresponding author; ABS3)
• Yu, X., & Liu, S.Q. (2021). Is your food organic? Examining the role of food aesthetics in restaurant marketing. Journal of Hospitality & Tourism Research, 10963480211067275. (ABS2)
• Wu, L. L., Liu, S.Q., Huang, H., & Yu, X. (2021). Photo vs. Art? The design of consumption guidance in cultural food consumption. International Journal of Hospitality Management, 97, 103008. (ABS3)
• Yu, X., Huang, H., Liu, S.Q., & Lu, Z. (2020). Signaling authenticity of ethnic cuisines via handwriting. Annals of Tourism Research, 85, 103054. (ABS4)
• Yu, X., Anaya, G. J., Miao, L., Lehto, X., & Wong, I.A. (2018). The impact of smartphones on the family vacation experience. Journal of Travel Research, 57(5), 579-596. (ABS4)

書的章節

• Yu, X., Huang, H., Q Liu, S., & Laurie, L. W. (2023). Sustainability Through Marketing Organic Food Consumption. Scientific Publications/University of Economics in Katowice, 145-160. 

研討會論文

• Li, Y., Yu, X., Qi, R., Liu, SQ., & Petrick, J. F. (2022). Restaurant Ownership, Femvertising, and Purplewashing. RISE Conference, College Station, TX, USA.
• Huang, H., Yu, X., Liu, S.Q., & Wu, L. (2022). Restaurant advertising: how color saturation as a visual design strategy affects consumer responses, the 27th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism. Virtual.
• Yu, X., & Kim, M. (2020). Decision-making power in the relationship between loneliness and social isolation and health outcomes among aging people in China, the 2020 Annual Edward F. Hayes Graduate Research Forum, Columbus, OH.
• Yu, X., & Liu, S.Q. (2020). Aesthetics appeal effect: anticipated pleasure and food salience of organic and conventional food, the 2020 EHE Research Forum, Columbus, OH.
• Yu, X., & Liu, S.Q. (2020). Beautiful organic foods? The backfiring effect of aesthetics on consumer food decision-making, the 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV.
• Yu, X., Huang, H., Bogicevic, V., & Liu, S.Q. (2020). Responses with emoticons: warmth and competence in luxury accommodations, the 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV.
• Huang, H., Yu, X., & Liu, S.Q. (2020). Ethnic restaurants: conveying authenticity through handwriting, the 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV.
• Huang, H., Yu, X., Bogicevic, V., & Liu, S.Q. (2020). A smile says more than words: how advertisements with emoticons motivate solo travelers' patronage intention, the 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV.
• Li, K., Chen, W.J., Li., Y., Yu, X., & Bujisic, M. (2020). Consumer browsing, service providers, and service attentiveness, the 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV.
• Li, K., Chen, W.J., Li., Y., Yu, X., & Kandampully, J. (2020). Platforms, networks, and service guarantee, the 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV.
• Yu, X., Huang, H., & Liu, S.Q. (2019). Does handwriting help? An exploration of regulatory focus theory and perceived risk in menu design, the 24th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Houston, TX.
• Yu, X., Miao, L., Lehto, X., & Wong, I.A. (2015). Social media activities and family vacation experiences, the 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Tampa, FL.

學術期刊審稿人

• International Journal of Hospitality Management
• International Journal of Contemporary Hospitality Management
• Journal of Hospitality & Tourism Research
• Journal of Service Management 
• Journal of Business Research
• Journal of China Tourism Research
• Currents Issues in Tourism

Ad Hoc Reviewer for Conferences

• Graduate Education & Graduate Student Conference in Hospitality and Tourism

Editorial Advisory Board

• Journal of Service Management (ABS3)