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學歷

科廷大學 市場行銷學博士學位

新南威爾士大學 國際商務碩士學位

美國諾斯伍德大學 國際商務學士學位

工作經驗       

2021年9月至2026年4月            科廷大學 教學助理

2021年9月至2025年9月            科廷大學 研究助理  

教學科目

酒店人力資源管理

智能旅遊銷售與顧客關係

研究方向  

社交媒體

殘疾人旅遊

學術成果與著作

學術期刊論文

• Li, M., Zhan, L., Wen, L., Chen, J., & Cheng, M. (2026). When visuals meet people with disabilities: How travel image featuring disability drives travel intention? Journal of Travel Research. Advance online publication. https://doi.org/10.1177/00472875261478880 [SSCI Q1]
• Li, M., Cheng, M., & Quintal, V. (2026). Decoding the subtleties: Speech voice cues and their impacts on viewer in-consumption engagement in travel live streaming. Journal of Hospitality & Tourism Research, 50(4), 494–507. https://doi.org/10.1177/10963480251352244  [SSCI Q1]
• Li, M., Cheng, M., & Su, W. (2025). When east meets southeast: Constructing geographical imagination among Chinese tourists in Singapore. Tourism Management, 111, 105224.  [SSCI Q1]
• Li, M., Cheng, M., Quintal, V., & Cheah, I. (2025). Facial emotional expressions and real-time viewership in cycling travel live streaming: A mixed-methods approach. Journal of Hospitality and Tourism Management, 63, 223–235.  [SSCI Q1]
• Li, M., Cheng, M., Quintal, V., & Cheah, I. (2023). From live streamer to viewer: Exploring travel live streamer persuasive linguistic styles and their impacts on travel intentions. Journal of Travel & Tourism Marketing, 40(8), 764–777.  [SSCI Q1]

書的章節

• Shen, H., Song, S., Li, M., Cheng, M., & Luo, T. (2026). Teachers and students co-constructing intercultural understanding: Unheard voices’ multilingual stances in Australian business education. In F. Dervin & S. A. Achieng (Eds.), Unsung mavericks in intercultural communication, education and research (pp. 155–176). Routledge. https://doi.org/10.4324/9781003752226-11

教學案例發表

• Cheng, M., Li, M., & Zhu, J. (2025). Sweet success: Janebee honey and building a buzz on social media. SAGE Publications: SAGE Business Cases Originals.

研討會論文

• Li, M., Cheng, M., Quintal, V., & Cheah, I. (2026, February). Live streaming in marketing: A review and future directions [Paper presentation]. 2026 CAUTHE Conference, Adelaide, Australia.
• Li, M., & Cheng, M. (2025, July). Speech voice cues and engagement in travel live streaming [Paper presentation]. 2025 Global Marketing Conference, Hong Kong, China.
• Song, S., Shen, H., Cheng, M., & Li, M. (2024, January). Mobilize international students’ translingual capabilities to improve their learning performance in business studies [Paper presentation]. Western Australian Teaching and Learning Forum 2024, Perth, Australia.
• Li, M. (2023, February). The role of persuasive linguistic style in travel intentions in travel live streaming [Paper presentation]. 2023 CAUTHE Conference, Perth, Australia.
• Li, M. (2022, October). Live streaming: Recent trends and future directions [Virtual paper presentation]. 2022 International Tourism and Retail Service Management Conference, University of South Carolina.

科研專案

• Mobilize International Students' Transcultural Capabilities to Improve Their Learning Performance in Business Studies, Co-Iv, 2023
• Building the Digital Marketing Capabilities of Western Australian Food and Beverage Businesses, PI, 2022
• Digital Storyboard to Address Concerns and Barriers of Chinese Students, Co-Iv, 2021