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學歷

美國中佛羅里達大學 旅遊酒店管理博士學位

韓國慶熙大學 餐飲管理碩士學位

延邊大學 數學與應用數學學士學位

工作經驗

2022年08月至2026年07月            美國中佛羅里達大學 教學及研究助理

2020年11月至2021年10月            中國上海巴黎貝甜（SPC）線上營銷副理

2018年08月至2019年12月            美國內華達大學拉斯維加斯分校 研究生助理

2017年12月至2018年04月            美國紐約BARO by Chefs Society 前檯接待

教學科目

酒店財務會計

酒店服務管理

酒店與旅遊健康管理

旅遊及款待業概論

研究方向

酒店與旅遊消費者行為

感官營銷

營銷傳播

消費者健康與養生

專業認證與獎項

最佳論文獎 (二等獎), APacCHRIE 2026

研究生院長博士論文獎學金, 美國中佛羅里達大學（2025)

博士研究資助獎, 美國中佛羅里達大學（2025)

三分鐘論文(3MT) 競賽博士組入圍, 美國中佛羅里達大學（2024)

最佳論文提名, 第29屆研究生酒店旅遊研究年會（2024)

JHTC 最佳進行中研究獎, 第8屆 SECSA ICHRIE 會議（2023)

碩士論文獎, 韓國慶熙大學（2016)

專業學會資格

美國心理學會(APA), 2026

消費者研究學會 (ACR), 2025

學術成果與著作

學術期刊論文

• Chaulagain, S., Piao, Z., Farboudi, M., & Kang, J. (2026). Exploring the effects of trust, risk, and attitude on behavioral intentions toward medical hotels: a moderated framework of perceived value. Journal of Hospitality and Tourism Insights, 1-26. https://doi.org/10.1108/JHTI-08-2025-0916
• Kim, H., Piao, Z., & Kim, S. E. (2026). Conceptualizing virtual event quality: a mixed-methods approach to presence and continuance. Journal of Hospitality and Tourism Technology, 1-24. https://doi.org/10.1108/JHTT-07-2025-0624. https://doi.org/10.1108/JHTT-07-2025-0624
• Piao, Z., Chaulagain, S., & Zheng, Y. (2026). Extending the health belief model to Gen Z hospitality students’ Help-Seeking: The role of self-efficacy and social support in a mixed-methods study. Journal of Hospitality, Leisure, Sport & Tourism Education, 39, 100620. https://doi.org/10.1016/j.jhlste.2026.100620
• Park, J. Y., Okumus, B., Piao, Z., & Mistry, T. G. (2026). Scale Development on the Phenomenon of Quiet Quitting in the Restaurant Sector. Journal of Culinary Science & Technology, 24(3), 714-738. https://doi.org/10.1080/15428052.2025.2548432
• Harris, K. J., Murphy, K. S., Piao, Z., & Jahani, S. (2026). Restaurant Food Safety Violations Prior, During, and After the COVID-19 Pandemic: The Viral Impact on Florida and Predictions for the Future. International Journal of Hospitality Management, 134, 104536. https://doi.org/10.1016/j.ijhm.2025.104536
• Piao, Z., Nguyen, T. N., Song, H. J., & Park, J. Y. (2025). Beyond “I am sorry”: Investigating the impacts of apology type and language style on customer forgiveness in service recovery. Journal of Business Research, 201, 115679. https://doi.org/10.1016/j.jbusres.2025.115679
• Piao, Z., Wei, W., & Zhang, L. (2024). How anthropomorphism shapes restaurant customers’ plant-based meat consumption. International Journal of Hospitality Management, 123, 103898. https://doi.org/10.1016/j.ijhm.2024.103898
• Piao, Z., Kang, G. W., Kim, S. E., & Bai, B. (2023). A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing. Journal of Hospitality & Tourism Research, 48(4), 10963480231187874.  https://doi.org/10.1177/10963480231187874
• Kang, G. W., Piao, Z., & Ko, J. Y. (2022). Effects of water types and roasting points on consumer liking and emotional responses toward coffee. Food Quality and Preference, 104631. https://doi.org/10.1016/j.foodqual.2022.104631
• Kim, S., Piao, Z., Kim, H. L., & Ma, Z. H. (2021). Understanding Chinese independent travel market to South Korea: A segmentation approach. Tourism Review International, 25(4), 385-401. https://doi.org/10.3727/154427221X16245632411935
• Kang, G. W., Piao, Z., & Ko, J. Y. (2021). Descriptive or Injunctive: How do restaurant customers react to the guidelines of COVID-19 prevention measures? The role of psychological reactance. International Journal of Hospitality Management, 95, 102934. https://doi.org/10.1016/j.ijhm.2021.102934

書的章節

• Piao, Z., & Okumus, B. (2025). Time to rethink sustainability in food tourism: Designing waste-free experiences in destinations. In Kim, A., Aktaş, G., & Kozak, M. (Eds.), International Case Studies in Food Tourism (pp. 72-78). Routledge. ISBN: 9781003583547.

研討會論文

• Kim, S. E., Kim, H., Piao, Z, & Kim, S. (2026).Virtual Event Quality as a Presence-Driven Experience: A Mixed-Methods Investigation of Telepresence, Social Presence, and Continuance. Osaka, Japan: APacCHRIE 2026 Conference. Stand-up Presentation
• Piao, Z., & Fu, X. (2025). The Aesthetics of Moving Through: Experiencing Citywalks in Urban Cities. Chiang Mai, Thailand: APacCHRIE 2025 Conference. Stand-up Presentation
• Piao, Z., & Chaulagain, S (2025). Mental Health Perceptions and Help-Seeking Intentions Among Gen Z Hospitality Students. Chiang Mai, Thailand: APacCHRIE 2025 Conference. Stand-up Presentation
• Piao, Z., & Wei, W. (2025). From Plate to Palate: How Plating Aesthetics Shapes Mindful Food Choices through Scarcity and Healthiness. Houston, Texas: The 30th Annual Graduate Student Research Conference in Hospitality & Tourism. Stand-up Presentation
• Piao, Z., & Chaulagain, S (2025). Predicting Hospitality Students’ Support-seeking Behaviors: Health Belief Model Perspective. Houston, Texas: The 30th Annual Graduate Student Research Conference in Hospitality & Tourism. Poster Presentation
• Piao, Z., Nguyen, T. N., Song, H. J., & Park, J. Y. (2024). How to Tailor an Apology as a Signal of Sincerity to Foster Customer Forgiveness? Miami, Florida: The 29th Annual Graduate Student Research Conference in Hospitality & Tourism. Stand-up Presentation
• Piao, Z., Wei, W., & Zhang, L. (2023). Whimsical Whispers: How Anthropomorphic Prompts Boost Plant-Based Palates in Restaurants. Miami, Florida: The 29th Annual Graduate Student Research Conference in Hospitality & Tourism. Stand-up Presentation
• Piao, Z., Wei, W., & Zhang, L. (2023). Leveraging anthropomorphism boosts human-likeness while diminishing state reactance. Orlando, Florida: 7th World Research Summit for Hospitality and Tourism. Stand-up Presentation
• Piao, Z., Wei, W., & Zhang, L. (2023). Does "Personhood" of animals arouse empathy or reactance among restaurant consumers? Orlando, Florida: 8th Annual SECSA ICHRIE Conference. Stand-up Presentation
• Piao, Z., Park, J., & Okumus, B. (2023). Tired of working too hard: Quiet quitting in the restaurant industry. Los Angeles, California: The 28th Annual Graduate Student Research Conference in Hospitality & Tourism. Poster Presentation
• Piao, Z., & Okumus, B. (2022). Are you looking for gluten free or vegetarian food? Food Decisions Research Laboratory, Penn State University: 8th Online Interdisciplinary Research Symposium in Foodservice Decisions. Online Presentation

科研專案

• 美國國家科學基金會(NSF): 決策, 風險與管理科學 - DDRIG，專案名稱: 評估數位健康介入對大學生營養素養與參與度之影響，PI: Wei Wei, 副教授, 美國中佛羅里達大學羅森酒店管理學院，Co-I: 朴真賢, 博士候選人, 美國中佛羅里達大學羅森酒店管理學院
• 美國國立衛生研究院(NIH): NHLBI 臨床試驗前導研究(R34 - 臨床試驗選擇性)，專案名稱: 校園健康基礎設施中 AI 驅動飲食追蹤之實施規劃: 障礙, 促進因素與策略發展，PI: Joanna F. Macki, 助理教授, 美國中佛羅里達大學醫學院，Co-PI: Wei We, 副教授, 美國中佛羅里達大學羅森酒店管理學院，Co-I: 朴真賢, 博士候選人, 美國中佛羅里達大學羅森酒店管理學院
• 美國中佛羅里達大學 Pabst Steinmetz Creative Futures Awards，專案名稱: AI for Connection: 重塑食物, 情感與社群，PI: 朴真賢, 博士候選人, 美國中佛羅里達大學羅森酒店管理學院，Co-PI, Wei Wei, 副教授, 美國中佛羅里達大學羅森酒店管理學院，Co-I: Joanna F. Mackie, 助理教授, 美國中佛羅里達大學醫學院，Co-I: Brook Miller, 副主任, 美國中佛羅里達大學人文與數位研究中心