吳曉紅助理教授

辦公室 Office：N座 4F辦公室

聯絡電話 Tel.：8590-2532

電子信箱 E-mail：xhwu@cityu.mo

學歷

澳門城市大學國際旅遊管理博士學位

英國伯明瀚大學工商管理碩士學位

工作經驗

2021年08月至今澳門城市大學助理教授

2016年09月至2021年08月澳門城市大學講師

2013年09月至2016年08月廈門大學國際學院講師

2008年09月至2010年07月澳門科技大學講師

教學科目

旅遊市場行銷

統計學

管理概論

會計

人力資源管理

研究方向

影視旅遊

旅遊中AR/VR的應用

專業認證與奬項

Certified Hospitality Supervisor (American Hotel & Lodging Educational Institute)

Certified Guest Service Professional (American Hotel & Lodging Educational Institute)

廈門大學第三屆英語教學比賽一等獎

學術成果與著作

學術期刊論文

Wu, X.H., & Lai, I.K.W. (2021). Identifying the response factors in the formation of a sense of presence and a destination image from a 360-degree virtual tour. Journal of Desitnation Marketing & Management, 21(3), 100640. (SSCI, Q1)
Wu, X.H., & Lai, I.K.W. (2021). The acceptance of augmented reality tour app for promoting film-induced tourism: The effect of celebrity involvement and personal innovativeness. Journal of Hospitality and Tourism Technology, 12(3), 454-470. (SSCI, Q2)
Fang, S., Wu, X.H., * & Lai, I.K.W. (2021). Factors affecting Macau undergraduate students’ acceptance of hospitability English APP: applicability of UTAUT model. International Journal of Innovation and Learning, 29(3), 250-266. (ESCI) (Corresponding author)

研討會論文

Wu, X.H., Tam, C.M., & Fang, S. (2020). Users' behavioral intention toward M-learning in tourism English education: A case study of Macao. Proceedings of the 5th International Conference on Technology in Education, August 19-22, Macau, China. (EI)
Wu, X.H., Fang, S., & Lai, I.K.W. (2019). Undergraduate student's acceptance of a situational and interactive hotel English learning APP: an empirical study based on the extension of UTAUT. Proceedings of the 4rd International Conference on Technology in Education, March15-19, Guangzhou, China. Excellent Paper Award. (EI)
Wu, X.H. (2019). Residents’ perception of the film-induced tourism development: the case of Macao. Proceedings of the ICTDMD 2019: International Conference on Tourism Destination Management and Development, June 10-11, Tokyo, Japan. Best Presentation Award.
Wu, X.H., & Zhang, T. (2017). A comparative study to employees’ work stress of the casino hotels and non-casino hotels. Proceedings of the ICCHTH 2017: 19th International Conference on Cultural Heritage, Tourism and Hospitality, May 04-05, Singapore. No. 151. p.p. 389-393. EISSN:2010-3778.

科研專案

吳曉紅 助理教授