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吳曉紅 助理教授 (博士生導師)


 

辦公室 Office：N座 4F辦公室                                                                     

聯絡電話 Tel.：8590-2814                                                                       

電子信箱 E-mail：xhwu@cityu.edu.mo     
                                                             

學歷

澳門城市大學國際旅遊管理 博士學位                                                                        

英國伯明瀚大學工商管理 碩士學位

 

工作經驗                                                                          

2021年8月至今                              澳門城市大學 助理教授

2016年9月至2021年8月                澳門城市大學  講師                                                                        

2013年9月至2016年8月                廈門大學國際學院  教師/講師

2008年9月至2010年6月                澳門科技大學 講師

                                                   

教學科目                                                                           

旅遊市場行銷

統計學

管理概論

會計

人力資源管理

Hotel Financial Management

旅遊經濟分析

 

研究方向                                                                           

影視旅遊

旅遊中AR/VR的應用

社交媒體行銷

視頻遊戲旅遊
      

專業認證與奬項 

2022/2023 澳門城市大學 卓越科研嘉許狀

2021/2022 澳門城市大學 卓越科研嘉許狀

2020/2021 澳門城市大學 卓越科研嘉許狀

2020/2021 澳門城市大學 教學嘉許狀

Certified Hospitality Supervisor (American Hotel & Lodging Educational Institute)

Certified Guest Service Professional (American Hotel & Lodging Educational Institute)

廈門大學第三屆英語教學比賽一等獎

 

專業學會資格                                                                                                                                                        

澳門高等教育發展促進會會員

澳門青少年科普教育協會會員

 

學術成果與著作

學術期刊論文

  • Wu, X., & Lai, I.K.W. (2025). How visual and textual information influences repeat tourists: Insights from self-report data and an eye-tracking experiment. Tourism Management Perspective, 58, 101396. (SSCI)
  • Wu, X., & Lai, I.K.W. (2025). The influence of storytelling in luxury hotel short videos on hotel brand attitude: The mediating role of narrative engagement. International Journal of Tourism Research, 27(3), e70055. (SSCI)
  • Yang, S., Lai, I.K.W., & Wu, X.* (2025). A systematic literature review of film tourism research (2004-2023). Asia Pacific Journal of Tourism Research, https://doi.org/10.1080/10941665.2025.2511783 (Corresponding author) (SSCI)
  • Tang, J., Lai, I.K.W., Wu, X.*, Lin, X., & Wu, J. (2025). The negative content of short travel videos can bring positive outcomes: The stress-emotion-coping-behaviour model. Journal of Hospitality and Tourism Technology, https://doi.org/10.1108/JHTT-09-2024-0597 (Corresponding author) (SSCI)
  • Wu, X., & Lai, I.K.W. (2025). The distinctiveness of short travel videos makes audiences proud to forward them. Journal of Hospitality and Tourism Management, 63, 211-219. (SSCI)
  • Wu, X., Lai, I.K.W., & Deng, Q. (2025). How do the characteristics of the destination mascot affect destination's affective image? The mediating role of emotional value and destination intimacy. Journal of Vacation Marketing. https://doi.org/10.1177/13567667251331631 (SSCI)
  • Wu, X., Yang, Z., Law, R., Gong, R., & Xu, H. (2025). Beyond human drivers: Understanding female tourists' acceptance of autonomous vehicles in tourism. Journal of Travel & Tourism Management, 42(3), 307-320. (SSCI)
  • Wu, X., & Lai, I.K.W. (2025). How do cartoon destination pictures inspire cartoon-induced tourism? Based on the associative network model and dual-coding theory. Journal of Destination Marketing & Management, 36, 100989. (SSCI)
  • Wu, X., Lai, I.K.W., & Chen, J.W. (2025). How hotel VR photography previews enhance customers' immediate booking intention through mental imagery and perceived value. Journal of Hospitality and Tourism Technology, https://doi.org/10.1108/JHTT-10-2023-0328 (SSCI)
  • Wu, X., & Lai, I.K.W. (2023). How to promote film tourism more effectively? From a perspective of self-congruity and film tourism experience. Asia Pacific Journal of Tourism Research, 28(6), 556-572. (SSCI)
  • Chen, J.W., Wu, X.,* & Lai, I.K.W. (2023). A systematic literature review of virtual technology in hospitality and tourism (2013-2022). SAGE Open, 13(3), 1-18. (Corresponding author) (SSCI)
  • Wu, X., & Lai, I.K.W. (2023). How the creativity and authenticity of destination short videos influence audiences' attitudes toward videos and destinations: the mediating role of emotions and the moderating role of parasocial interaction with Internet celebrities. Current Issues in Tourism, 27(15), 2428-2447. (SSCI)
  • Wu, X., & Lai, I.K.W. (2023). The psychological premise of spatial presence in 360° virtual tours: The role of the spatial situation in first-time and repeated users. Journal of Hospitality and Tourism Technology, 14(4), 523-539. (SSCI)
  • Wu, X., & Lai, I.K.W. (2023). How a 360° virtual tour is more effective than photographs on communication effects: The roles of mental imagery processing and a sense of presence. Current Issues in Tourism, 26(23), 3813-3830. (SSCI)
  • Wu, X., & Lai, I.K.W. (2023). How destination personality influences film tourists' destination loyalty: An application of self-congruity theory. Current Issues in Tourism, 26(21), 3547-3562. (SSCI)
  • Wu, X., & Lai, I.K.W. (2022). The use of 360-degree virtual tours to promote mountain walking tourism: stimulus-organism-response model. Information Technology & Tourism, 24(1), 85-107. (SSCI)
  • Wu, X., & Lai, I.K.W. (2021). Identifying the response factors in the formation of a sense of presence and a destination image from a 360-degree virtual tour. Journal of Desitnation Marketing & Management, 21, 100640. (SSCI)
  • Wu, X., & Lai, I.K.W. (2021). The acceptance of augmented reality tour app for promoting film-induced tourism: The effect of celebrity involvement and personal innovativeness. Journal of Hospitality and Tourism Technology, 12(3), 454-470. (SSCI)

 

研討會論文

  • 李澤龍, 吳曉紅*. (2025). 虛擬現實體驗因素對遊客滿意度和重遊意願的影響：基於TAM模型的分析. 第二屆國際旅遊與酒店管理表年學者學術會議(2025IECR)，2025年5月9-11日，澳門，中國。(Corresponding author)
  • 楊詩秋, 吳曉紅*. (2025). 智慧行程服務的路徑機制影響：基於擴展技術接受模型的城市漫步行為意向研究—以澳門為例. 旅遊科學2025年會，4月10-13日，青島，中國。(Corresponding author)
  • 鄧慶琳, 吳曉紅*. (2025). 虛擬旅遊體驗對臨場感與遊客行為意向的影響：技術尷尬的調節效應—以澳門VR專案為例. 旅遊科學2025年會，4月10-13日，青島，中國。(Corresponding author)
  • Fang, S., Wu, X.H.*, & Lai, I.K.W. (2021). Factors affecting Macau undergraduate students' acceptance of hospitability English APP: applicability of UTAUT model. International Journal of Innovation and Learning, 29(3), 250-266. (ESCI) (Corresponding author)
  • Wu, X.H., Tam, C.M., & Fang, S. (2020). Users' behavioral intention toward M-learning in tourism English education: A case study of Macao. Proceedings of the 5th International Conference on Technology in Education, August 19-22, Macau, China. (EI)
  • Wu, X.H., Fang, S., & Lai, I.K.W. (2019). Undergraduate student's acceptance of a situational and interactive hotel English learning APP: an empirical study based on the extension of UTAUT. Proceedings of the 4th International Conference on Technology in Education, March15-19, Guangzhou, China. Excellent Paper Award. (EI)
 
科研專案
  • 2024-2025, 澳門基金會, 澳門智慧旅遊項目的效果及可持續發展研究(PI).
  • 2023-2024, 澳門基金會, 新興科技賦能旅遊服務創新的機制和實現路徑研究.
  • 2020-2021, 澳門基金會, 基於遊客視角的澳門智慧旅遊評價體系及實證分析(PI).
  • 2020-2021, 澳門高等教育基金, 大灣區澳門旅遊景點地圖影視AR/AI研究第二階段.
  • 2019-2020, 澳門高等教育基金, 大灣區澳門旅遊景點地圖影視AR/AI研究第一階段.
  • 2018-2019, 澳門基金會, 澳門旅客與澳門居民在情感相互的體驗.
  • 2016-2017, 澳門基金會, 澳門酒店的員工工作壓力、滿意度與幸福感關係研究.

 

期刊審稿委員會成員

  • Journal of Hospitality and Tourism Technology
  • Journal of Hospitality and Tourism Education