陳淑霞 助理教授 (博士生導師)


 

辦公室 Office:N座 4F辦公室                                                                     

聯絡電話 Tel.:8590-2539                                                                       

電子信箱 E-mail:gracechan@cityu.mo    
                                                             

學歷  

香港理工大學酒店及旅遊管理博士

香港理工大學市場營銷管理理學碩士

英國斯德克萊德旅遊管理學士                                                                         

 

工作經驗 

教學經驗

英國諾桑比亞大學國際及款接旅遊(榮譽)學士學系客座講師

英國中央蘭開夏大學國際旅遊管理(榮譽)學士學系客座講師

英國雪菲爾大學國際款接及旅遊管理(榮譽)學士學系客座講師

香港城市大學(SCOPE)旅遊及航空文學士學系課程講師

香港理工大學巿場營銷及公共關係(榮譽)文學士學系課程講師

香港中華基督教青會旅遊學系課程主任

 

業界經驗                                                                      

美國雅趣旅行社有限公司

香港繽紛行入境旅行社有限公司

香港國泰航空有限公司

香港捷偉旅運有限公司

                                                    

教學科目                                                                          

旅遊及款待業概論

款待業及旅遊業督導管理 

當代服務業專題講座

豪華產品管理概論

旅遊與款待業營運決策

旅遊慶典管理及公共關係

會展策略管理

客務運作

 

研究方向                                                                             

旅遊及款待業市場營銷管理

旅遊交通運輸

款待業和旅遊業人力資源

會展及節慶活動管理

旅客行為

 

專業認證與獎項 

2019 Best award of Academic Staff in Faculty of International and    Tourism Management

2019 Best paper award in International Conference on Interdisciplinary,  Social Science, Business and Economics, Education and Technology Conference, July 13-14, 2019.Penang, Malaysia

2018 Certified Hospitality Trainer (American Hotel and Lodging Association)

2017 Certified Hospitality Supervisor (American Hotel and Lodging Association)

2017 Certified Guest Service Professional Making Connections

2016/2017 Best award of Academic Staff in Faculty of International and Tourism Management

 

專業學會資格 

亞太旅行協會會員(PATA)

香港註冊導遊協會會員(HARTCO)

                                                                                                                                                     

學術成果與著作

學術期刊論文

  • Suk Ha Grace Chan , Xiaocheng Vicky Zhang , Yifan Betty Wang & Zhaofeng Mason Li ( 2022) . Effects of psychological benefits of greenness on airlines' customer experiential satisfaction , service fairness , alternative attractiveness and switching intention. Frontiers in Psychology , Vol 13 ( SSCI)
  • Zhiwei (CJ) Lin, IpKin Anthony Wong, Xiner (Christine) Zhen & Suk Ha Grace Chan (2021) Doraemon and Snow White Dreams Come True: Understanding Cartoon Pilgrimage Travel Motivations.Journal of Travel & Tourism Marketing, Vol. 38, No. 2, 167–178(SSCI)
  • Suk Ha Grace Chan, Ka Yin Chau (2021) Cultural Differences between Asians and Non-Asians affect Buying Attitudes and Purchasing Behaviours towards Green Tourism. Journal of Service Science and Management, 2021, 14, 241-261
  • Xiaocheng Vicky Zhang & Suk Ha Grace Chan (2021) Do Knowledge and Experience Value Affect Green Tourism Activity Participation and Buying Decision? A Case Study of Natural Dyeing Experience in China. Sustainability,13(15), 8579(SSCI)
  • Grace Suk Ha Chan, Betty Yifan Wang, Vicky Xiaocheng Zhang and Mason Zhaofeng Li (2021) Predicting psychological benefit in green for airlines passenger affect organization corporate image to switching decision . International Journal of Social Science Research. Vol 3 , No 4 , 183-200. 
  • Yvonne Yue He, Grace Suk Ha Chan & Martin Binglin Tang(2021 ) What makes customer switch ? A Study of landside of airport. International Journal of Social Science Research , Vol 3, No. 4 ,316 -328.
  • Martin Binglin Tang , Grace Suk Ha Chan & Yvonne Yue He ( 2021) . What are the barriers to the return of Chinese Tourist to Macau in the background of anti-corruption policies.  International Journal of Social Science Research , Vol. 3, No. 4, 329-343
  • Jackson Mengchang Cai , Grace Suk Ha Chan & Martin Binglin Tang (2021). Investigating social media contents affect Chinese passengers in selecting airlines intention. International Journal of Social Science Research , Vol. 3, No. 4, 304-315  
  • Grace, Suk Ha Chan & Aiko, Ying Ying Pan.( 2020) Does students and hotel practitioners have the same expectation towards to internship program? A Case study in Macau. Journal of Travel, Tourism and Recreation , Vol 2, issue 1 , pp 33-54.
  • Grace, Suk Ha Chan & Lin Fei Fei.( 2020) .Exploration of Macau Residents support for Event Development: Destination image and perceived tourism major impact. Journal of Travel , Tourism and Recreation , Vol 2, issue 3 , pp 1-17.
  • Grace, Suk Ha Chan & Li Junya (2020) Re-examination of Servicescape model: food expectation and patronage to Macau’s restaurant from Chinese visitors’ perspectives. Journal of Service Science and Management ,Vol 13, no3.
  • Ip Kin Anthony Wong, Shi Xu, Suk Ha Grace Chan, Mang He ( 2019), A cross –level investigation of the role of human resources practices: Does brand equity matter? Tourism Management , 75, pp 418-426. (SSCI)
  • Grace, Suk Ha Chan , Ada, Lai Yung Lee, Edic Yuk Shing Sun & Mark Zong Ting Wu(2019). Investigation of Chinese Gen Y’s environmental behavior to visit green hotel. Journal of Travel, Tourism and Recreation, Vol 1, issue 2, pp 28-28.
  • Mark Zong Ting Wu, Grace Suk Ha Chan, Edic Yuk Shing Sun (2019).Evaluating Chinese Generation Y ‘S Expectation of E-Service Quality from on-Line Tourism Products. Journal of Travel, Tourism and Recreation ,Volume 1, Issue 2, 2019, PP 1-16
  • IpKin Anthony Wong , Erdan Ma, Grace Suk Ha Chan, GuoQiong Huang, Tong Zhao(2019)When. Do Satisfied Employees Become More Committed? A Multilevel Investigation of the Role of Internal Service Climate. International Journal of Hospitality Management.82, 125-135.(SSCI)
  • Grace, Suk Ha Chan, Ada, Lai Yung Lee & Perry Yun Kit Ip (2019). Does marital status serve as a tipping point for females in their attitude towards balancing family and work? International Journal of Tourism & Hotel Business Management, Vol 1(2), 104-111
  • Grace, Chan S.H., Ada, Lai Yung Lee & Connie, Hiu Man Wong. (2018) Celebrity Endorsement in Advertisement on Destination Choice among Generation Y in Hong Kong. International Journal of Marketing Studies, Vol 10, No.2, pp16-27.
  • Grace, Chan S.H., Irini , Lai Fun Tang & Mosa, Wen Xian Zhang. (2018).Perceptions of residents in Xinjiang, Urumqi towards tourism development through China’s Belt and Road Initiative. Journal of Management and Sustainability. Vol. 8, No. 1 , pp 59-74.
  • Grace, Chan S.H., Yun Kit Ip , Fei Fei Lin & Xi Chen (2018). Females and Barriers for Work –Family Balance: A case study of Casino Dealer . Journal of Culture and Tourism Research, Vol 20 (1), pp 7-17.
  • Grace Chan S.H., Su Ling Jun & Ada, Lai Yung Lee (2018). A phenomenological study on the effects of Korean TV dramas on Chinese Millennials' perceived images of Korea as a potential tourist destination. Journal of Tourism & Hospitality, Vol 2018 (2), pp1-9.
  • Irini, Lai Fun Tang, Grace Suk Ha, Chan, Theresa, Tan –Chen & Roberta Wong Leung (2018).Understanding generation Y's favorite Spa scent , Spa food versus Spa service experience. Journal of Tourism & Hospitality, Vol 7(4) 374.
  • Grace, Chan S.H., Yun Kit Ip , Fei Fei Lin & Hong Zhi Zhuo.(2018) .Do single and married females have the same standard of work–family balance? Case study of frontline employees in Macau. Journal of Tourism & Hospitality, Vol 7,(3) 356.
  • Irini, Lai Fun Tang, Perry Yun-kit Ip, Grace Suk Ha, Chan & Yuen Cheong Ho (2018). Understanding Generation Y's and Z's Gastronomic Preferences: The Case of 2018 Macau Year of Gastronomy, UNESCO Creative Gourmet City .Journal of Tourism & Hospitality,  Vol 2018( 3), pp1-9.
  • Ip, Yun-Kit Perry & Chan, Suk-Ha Grace (2018). FARM, an alternative performance measurement of strategic formulation framework for student organization. Scholarly Research Journal for Interdisciplinary Studies. Vol 5-45, pp10730-10737 
  • Grace, Chan, S.H. , Anna Chun-Hsuan Hsiao & Irini , Lai Fun Tang(2017). Word of mouth communication influence of online hotel room reservation confirmation: Case study of individual travelers in Hong Kong International Journal of Marketing Studies, Vol.9, No.3. https://doi.org/10.5539/ijms.v9n3p76
  • Grace ,Chan S.H. , Irini , Lai Fun Tang , Aiko, Hoi Kei Sou (2017). An exploration of Consumer Complaint behavior towards to the hotel industry: Case study in Macao. International Journal of Marketing Studies, Vol 9, No.5.
  • Huijun Yang, Grace Chan, S.H. & Wenjie, Li (2017) .Tourism impacts on the quality of life in Hong Kong.International Journal of Marketing Studies, Vol.9, No.3.
  • Yang , Li, Grace, Chan S. H & Irini , Lai Fun Tang (2017) Exploration of Customer Complaint Behaviors Toward Macau Low-cost Carriers. Journal of Business Research, Vol 10, No. 9.
  • Anna, Chun –Hsuan Hsiao, Grace Chan , S.H. & X, Wang ( 2017). A study of the moderating effect of visit to Macao World Heritages sites on the relationship between destination image and satisfaction. International Journal of Management Research and Business Strategy , Vol.6.No.1.
  • Grace, Chan, S.H., Ada Lee, L.Y., Wong , E. (2016) A phenomenological study of complaint behavior towards fashion chain stores: A case study in Hong Kong. Journal of Tourism and Hospitality, Vol 5, issue 6, 252.
  • Grace Chan, S.H. (2016). A new Revenue Management framework for Hong Kong travel agencies. Journal of Management and Sustainability. Vol. 6, No.3
  • Grace Chan, S.H. , Anna, Chun-Hsuan Hsiao & Ada, Lai Yung Lee ( 2016). Exploration of Customer Complaint Behavior toward Asian Full- Service Restaurants. International Journal of Marketing Studies, Vol.8, No.2. 
  • Leou, C.H, Grace Chan ,S.H. , Marco , Li ,Y. & Carol ,Song Y.(2016) Influences of Macau visitor expectations on purchase behavioral intention: Perspectives of low-cost carrier passengers (2016).International of Business Research , Vol 9, No,10.
  • Grace Chan, S.H. (2015) .Part-Time Event Management Employee Expected Quality of Work Life". International Journal of Business and Management , Vol.10, No.5.
  • Grace Chan, S. H. & Ada Lee, L.Y. (2015). Investigation of Hong Kong customers’ preference in searching for tourism products online. International Journal of Marketing Studies. Vol 7, No.5.
  • Ada Lee, L.Y. & Grace Chan, S.H. (2015). Exploring the customer relationship management practice of online shopping malls in Hong Kong. International Journal of Business and Management, Vol 10, No.10.
  • Grace Chan, S.H. & Denizi, Guillet Basak (2015) Implementing Revenue Management for Travel Agencies. Journal of Management and Sustainablity.Vol.5, No. 4 

 

書的章節

  • Grace Suk Ha Chan , Yvonne Yue He , Martin Binglin Tang , Louis Yuen Cheong Ho ( 2022). CSR reputation affects in the decision of hotel patronage .Trends and Issues in Global Tourism , UK, Routledge ( Accepted ) 
  • Grace Chan, S.H. & Denizci Guillet Basak (2016) Revenue Management: Profit Optimization for Hong Kong Travel Agencies. Advances in Culture, Tourism and Hospitality Research .UK, Emerald Group publishing Limited (ISBN: 978-1-78635-714-4 eISBN: 978-1-78635-713-7)http://dx.doi.org/10.1108/S1871-3173201600000 12008

 

研討會論文

  • Yvonne, Yue He, Grace, Suk Ha Chan & Martin, Binglin Tang (2021) Exploration the customer satisfaction of service quality and switching behavior: A study of landside of airport. 2nd International Conference on Business, Technology, Tourism, Education, Engineering, Culture and Social Science 2021 PUTRAJAYA, Malaysia 11 December 2021
  • Binglin Martin Tang, Suk Ha Grace Chan  & Yue Yvonne He (2021) Exploring obstacle of mainland Chinese to visit to Macau: The antecedent and consequence.2nd International Conference on Business, Technology, Tourism, Education, Engineering, Culture and Social Science 2021 PUTRAJAYA, Malaysia 11 December 2021
  • Jackson Mengchang Cai, Grace Suk Ha Chan & Martin Binglin Tang (2021). Do social media content affect Chinese passengers in selecting airlines intention .2nd International Conference on Business, Technology, Tourism, Education, Engineering, Culture and Social Science 2021 PUTRAJAYA, Malaysia 11 December 2021
  • Grace Suk Ha Chan & Betty, Yifan Wang (2021).Predicting psychological benefit in green for airlines passengers affecting organization corporate image to switching decision. 3rd Penang International conference on Multi –Disciplinary Research 2021 Penang , Malaysia 27 November 2021
  • Grace Suk Ha Chan & Zhiwei (CJ) Lin & Hongzhi Zhuo (2020). A Case Study of Work-Life Balance Issues Among Macau's Local Hotel Employees, TTRA APAC Annual Chapter Conference Theme: Tourism and Travel in the Age of Disruption: New Directions or Business as Usual, Dec 07-08, Australia
  • Grace Chan, Gao.B.W., Lingjun Su (2019).Effectiveness of using key opinion leaders on the purchase intention to tourism product in China. International Conference on Interdisciplinary, Social Science. Business and Economics , Education and Technology Conference, July 13-14, Penang , Malaysia.
  • Bo Wendy Gao, Grace Chan, Gavin Chau, Siyu Long, Ruijun Wang .(2019) Does the World Center of Tourism and Leisure Exist? From both Experts and Tourists Perspectives, 2019 International Conference on Hospitality, Tourism, and Sports Management ,August 28-30, 2019 at Osaka International House Foundation, Osaka, Japan
  • Grace Chan, S.H. & Jane Hui Nan Bao (2018). Exploration of on-line word-of-mouth (WOM) effect on customers' purchase behavior: A case study of China Budget Hotels .Global Travel and Tourism Partnership (GTTP) Annual Conference, June 03-05 2018, Macau.
  • Su, Ling Jun & Grace Chan, S.H. & (2018). The impact on Korean TV dramas to Chinese youngsters' perceive destination image and as potential destination for visiting .Global Travel and Tourism Partnership (GTTP) Annual Conference, June 03-05 2018, Macau.
  • Grace Chan, S.H & Lin Fei Fei (2018). Macau local residents support for event tourism development:Destination image and perceived major tourism impact. Global Travel and Tourism Partnership (GTTP) Annual Conference, June 03-05 2018, Macau.
  • Grace Chan, S.H. ,Jane Hui Nan Bao & Hong Zhi Zhuo (2018) Female Casino Dealer Work–Family Balance from Macau . 22nd International Joint World Cultural Tourism Conference , May 26-28,2018 Bangkok, Thailand.
  • Ip, Yun Kit, Grace Chan, Chan, Chi Fat & Zhang, Hóng Yì (2018).To equilibrium employee satisfaction with the management. Global Travel and Tourism Partnership (GTTP) Annual Conference, June 03-05 2018, Macau.
  • Grace Chan, S.H. (2015). Events management practitioners’ expectations of Quality of Work Life (QWL) Proceedings of The International Conference on Tourism and Business, 12-14 January 2015, Bangkok, Thailand.
  • Grace Chan, S.H. & Denizci Guillet Basak (2014) Implementing Revenue Management in Hong Kong travel agencies The 7th World Conference for Graduates Research in Tourism, Hospitality and leisure , pp 240-246 (ISBN: 978-4940-25-7) , 3-8 June 2014, Istanbul, Turkey.

 

科研項目

  • Macau Foundation (2018/2019) –Co-investigator-Exploring the role of Macau in the Guangdong Hong Kong & Macao in Greater Bay Area
  • Macau Foundation (2017/2018)-Chief –investigator- How Smell , Taste and work affect Macau’s Tourism industry
  • Macau Foundation (2015/2016) - Co-investigator – “ Investigation of the relationship between Low Cost Carriers and Macau Tourism Development”

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