Email: zheng.gu@unlv.edu or z_gu@hotmail.com

            

EDUCATION

Ph.D. University of Central Florida, 1991

Major: Finance  

Minor: Economics

Dissertation: Dividend Signaling, Cash Flow and Market Reactions: An Empirical Investigation

 

M.A. University of Central Florida, 1987

Major: Applied Economics

Minor: Tourism Administration

             

B.S. Hangzhou University, China, 1982

Major: Economics

Minor: Tourism Administration

 

CERTIFICATION

Certified Hospitality Educator, issued by American Hotel & Lodging Educational Institute, 2005.

 

TEACHING EXPERIENCE

University of Nevada, Las Vegas:

1991- present:  William F. Harrah College of Hotel Administration, University of Nevada, Las    Vegas.

2011- present: Professor Emeritus

2000 – 2011: Professor          

2000-2003: Director, Master of Science Program           

1997 - 1999: Associate Professor

1991 - 1996: Assistant Professor

                   

Undergraduate Courses Taught

Hotel Accounting I (TCA 221)

Hotel Accounting II (TCA 321)

Hospitality Finance (TCA 420) 

Operational Analysis for the Hospitality Industry (TCA 422)

International Hospitality Management (TCA 376)

International Tourism (TCA 449)

Corporate Travel Management (HOA 486)

 

Graduate Courses Taught

Operations Analyses in Hospitality Management (HOA 731, MHA 731)

Financial Analysis for the Service Industry (HOA 705, MHA 605)           

Seminar in Hospitality Finance (HOA 775)

 

New Courses Developed

Operations Analyses in Hospitality Management (MHA 731)

Financial Analysis for the Service Industry (MHA 705)            

Operational Analysis for the Hospitality Industry (TCA 422)

Hospitality Finance (TCA 420) 

International Hospitality Management (TCA 376)

 

Ph.D. Dissertations Chaired

1. Emmett Steed (currently Associate Professor at Southern Utah University), Forecasting in the Lodging Industry: Emphasizing Regional Economic Factors – Completed in fall 2003.
2. Henry Tsai (currently Associate Professor at Hong Kong Polytechnic University), The Impact of Institutional Ownership on Firm Performance in the Hospitality Industry (Best Ph.D. Dissertation award) – Completed in summer 2005.
3. Zhenxing Mao (currently Associate Professor at California State University, Pomona), Determinants of Hospitality Firm Market Performance (Best Ph.D. Dissertation award) – Completed in summer 2006.
4. Hyewon Youn (currently Associate Professor at Sookmyung Women’s University, Seoul), Failure Prediction for Hospitality firms in the U.S. and Korea using Logit and Neural Networks Models – Completed in summer 2008.
5. Tianshu Zheng (currently Associate Professor at Iowa State University), Lodging Capacity Optimization: Application of An inventory Model to China’s Hotel Industry – Completed in summer 2008.
6. Grace Yang (currently Assistant Professor at University of South Carolina), Financial Performance and Capacity Analysis for the MICE Industry in Las Vegas and the United States – completed in spring 2011

Number of MS Theses Chaired:

23 [3 awarded “Best Thesis” (1997, 1998, 1999)].

 

Jobs Prior to UNLV:

1987 - 1991: Teaching & Research Assistant

Department of Finance, College of Business Administration, University of Central Florida.                      

Course Taught: Financial Management (Undergraduate).

 

1985 - 1987: Research Assistant

Department of Hospitality Management, College of Business Administration, University  of Central Florida.

 

1982 - 1984: Instructor

Department of Tourism, Zhejiang University, Hangzhou, China.

Course Taught: Principles of Tourism

 

Visiting Professorships:

2014 - 2016: Free University, Brunico, Italy

Intensive Master Courses taught:

1. Quantitative Methods for Operations Analysis in the Hospitality Industry

2. Managerial Cost Accounting for Hospitality Enterprises

3. Special Topics in Financial Analysis and Planning for Hospitality Enterprises: Advanced Revenue Management

 

2014 - 2016: City University of Macau

Intensive Ph.D. Courses taught:  

1. Case Study of Tourism Business Administration

2. Economic Analysis of Tourism

 

2007 – 2010: UNLV Singapore Campus

Courses taught:

Hotel Accounting I (TCA 221)

Hotel Accounting II (TCA 321)

Hospitality Finance (TCA 420) 

Operational Analysis for the Hospitality Industry (TCA 422)

Financial Analysis for the Service Industry (Master) (MHA 705)            

 

2006 – 2008: AILUN International Post Graduate Program, Nuoro, Italy.

 Graduate Class Taught: Hospitality Financial Management

 

2003 – 2005: Macau University of Science and Technology

Courses Taught:  Overview of the gaming industry

Financial Analysis and Management for Tourism

Operation of the Modern Gaming Industry

Gaming Operation, Psychology, Sociology, and Strategic Management

 

2003 - 2007: University of Macau

Courses Taught: Operations of the Gaming Industry

Tourism Industry Financial Analysis and Controls

 Hotel & Resort Management

 Casino Finance

 

2003:  University of Hawaii

Intensive Course Taught: Financial Analysis for Hospitality Managers

 

2002 – 2010: The Hong Kong Polytechnic University

Graduate Course Taught: Hospitality Financial Management 

 

2000 - Institut de Management Hotelier International, ESSEC, Cergy, France

Graduate Courses Taught:

Quantitative Methods

Investment Decisions in the Hospitality Industry

Operational Analyses for the Hospitality Industry            

 

Executive Seminars Taught:

Tourism Seasonality Analysis” for tourism professionals from Zhejiang Province, China (2012).

US lodging Industry Conditions and Prospects” hospitality managers from China (2011)

Las Vegas Gaming Industry – Development and Future Prospective” for hospitality professionals and college instructorrs from Taiwan (2009)

Casino gaming financial analysis” and “Gaming motivation and promotion” for casino managers through International Gaming Institute, UNLV College of Hotel Administration (2007-2010). 

Hotel CVP Analysis and Pricing”, for China Travel Hotel Management Services H.K. Ltd. (2002)

How to Conduct Financial Ratio Analysis for Your Hospitality Business”, for UNLV Hotel Management Certificate Program (2000)

Comparative Analysis of Chinese and U.S. Lodging Operations”, for a delegation of tourism administrators from China (2000).

Casino Gaming Motivation and Promotion", for club executives from Australia (1997-1999)

Hotel Financial Management", for Hebei Tourism Hotel Management Training Center, China (1999).

Casino Gaming Promotion", for gaming executives from Japan (1998)

Hotel Financial Management", for hotel managers from Zhejiang Province, China (1993, 1996)

Hotel Financial Management", for hotel managers from Shanghai, China (1996)

Hotel Financial Management", for hotel managers from five provinces of China (1995)

Hotel and Tourism Management", for hotel managers and tourism educators from Yunan Province, China (1995)

Accounting Skill Training", for U.S. Army Club managers (1994)

Gaming Mathematics", for casino managers from Korea (1993)

Gaming analyses", for casino developers from Brazil (1993)

 

CONSULTANCY

Consulting member, DeMatteo Monness LLC (Since 2006)

Consulting member, Gerson Lehrman Group Councils (Since 2006)

Advisory Board of Strategic Development of the China Center for Lottery Studies (2009-2011)

Timeshare Development Feasibility Analysis, Xingjin Enterprises, Ltd., Guilin, China (2002).

Macau casino gaming project, First Nevada Group, Inc., (2001).

AmriTel Inns Inc., Idaho Falls, Idaho, Potential impact of a 4-5% room tax on occupancy and rooms revenue, served as an expert witness (1998).

 

RESEARCH

Specialization Areas: Hospitality financial management and operations analysis, and casino gaming analysis.

 

Publications:

Articles in Refereed Journal:

Kim, H, Wood, D & Gu, Z. (2014). The effects of cash holdings on firm value in the

casino industry: A comparison of contrasting cash- holding policies, Journal of Tourism Management Research (Korea) September Issue, 25-39.

Yang, L. & Gu, Z. (2012). Capacity optimization analysis for the MICE industry in Las Vegas, International Journal of Contemporary Hospitality Management, 24(2), 335-349

Tsai, H & Gu, Z. (2012). Optimizing room capacity and profitability for Hong Kong hotels, Journal of Tourism and Travel Marketing, 29(1), 57-68.

Zheng, T & Gu, Z.  (2011). Shanghai's high-end hotel overcapacity in 2011 and beyond: how bad it could be and why? Tourism Analysis, 16(5), pp. 571-581.

T. Zheng & Z. Gu. (2011). Overcapacity in Shanghai's high-end hotel sector: Analysis based on an inventory model. Journal of Convention & Event Tourism, 12(4), 253 - 270.

Youn, H. & Gu, Z. (2011). The impact of the recent recession on U.S. lodging firms: An examination based on ratio analysis, Journal of Hospitality Financial Management, 18(2), 15-30.

Youn, H. & Gu, Z. (2010). U.S. restaurant firm performance check: An examination of the impact of the recent recession, Journal of Hospitality Financial Management, 17(2), 35-53.

Youn, H. & Gu, Z. (2010). Predict U.S. restaurant firm failures: The artificial neural network model versus logistic regression model, Tourism and Hospitality Research, 10(3), 171-187.

Hsu, C. & Gu, Z. (2010). Ride on the Gaming Boom: How Can Hong Kong, Macau and Zhuhai Join Hands to Develop Tourism in the Region? Asia Pacific Journal of Tourism Research, 15(1). 57-77.

Youn, H. W. & Gu, Z. (2010).  Predicting Korean lodging firm failures: An artificial neural network model along with a logistic regression model, International Journal of Hospitality Management, 29(1), 120-127.

Steed, E. & Gu, Z. (2009). Hotel management company forecasting and budgeting practices: A survey-based analysis. International Journal of Contemporary Hospitality Management, 21(7), 676-697.

Gu, Z. & Kim, H. (2009). Cash compensation determinants: An empirical examination of U.S. airlines, Service Industries Journal, 29(7), 995-1005.

Gu, Z. & Siu, R. C. (2009). Drivers of job satisfaction as related to work performance in Macao casino hotels: An investigation based on employee survey, International Journal of Contemporary Hospitality Management, 21(5), 561-578.

Kim, H. & Gu, Z. (2009). Financial features of dividend-paying firms in the hospitality industry: A logistic regression analysis, International Journal of Hospitality Management, 28(3), 359-366.

Youn, H. & Gu, Z. (2008). Performance Gap between Korean and U.S. hospitality firms: A preliminary examination. Journal of Hospitality Financial Management, 16(2), 1-15 (lead article).

Gu, Z., & Siu, R. C. S. (2008). The Macau casino industry labor force quality: An investigation from the customer service perspective. UNLV Gaming Research & Review Journal, 12, (1/2), 1-13.

Mao, Z. & Gu, Z. (2008). The relationship between financial factors and firm performance: Empirical evidence from US restaurant firms. Journal of Foodservice Business Research, 11(2), 138-159.

Youn, H. & Gu, Z. (2008). Factors affecting return on assets in the Korean lodging industry:

A preliminary empirical investigation. Journal of Hospitality Financial Management. 15(2), 13-24.

Mao, Z. & Gu, Z. (2007). Hotel firm market performance and firm-wise financial factors: An investigation using fixed effects regression model. Journal of Hospitality and Tourism, 5(1), 17-32.

Youn, H and Gu, Z. (2007). A logit model for predicting Korean lodging firm business failure, World Journal of Tourism Small Business Management, 1(1), 74-82.

Mao, Z. & Gu, Z. (2007). Risk-adjusted stock performance: A cross-sector analysis of hospitality firms in the recent economic downturn. International Journal of Hospitality & Tourism Administration, 8(4), 77-98.

Tsai, M. & Gu, Z. (2007). Institutional ownership and firm performance: Empirical evidence from U.S. based publicly traded restaurant firms. Journal of Hospitality & Tourism Research, 31(1), 19-38.

Tsai, M. and Gu, Z. (2007) The impact of institutional ownership on casino firm performance. International Journal of Hospitality Management, 26(2), 517-530.

Gu, Z. (2007). Which way to go? - Analysis of gaming revenue enhancement approaches for Macau, Journal of Revenue and Pricing Management, 6(1), 33-39.

Kim, H. & Gu, Z. (2006). A logistic regression analysis for predicting bankruptcy in the hospitality industry. Journal of Hospitality Financial Management, 14(1), 17-34.

Gu, Z. & Gao. J. (2006). Financial competitiveness of Macau in comparison with other gaming destinations. UNLV Gaming Research & Review Journal, 10(2), 1-12 (lead article).

Steed, E. & Gu, Z. (2006). An empirical test of a full-service hotel room pricing model. Journal of Hospitality and Tourism, 4(1), 45-56.

Tsai, M. & Gu, Z. (2006). A preliminary examination of the relationship between the stock market and casino gaming. Journal of Travel & Tourism Marketing, 20(2), 63-73.

Kim, H. & Gu, Z. (2006). Predicting restaurant bankruptcy: A logit model in comparison with a discriminant model. Journal of Hospitality & Tourism Research, 30(4), 474-493.

Gu, Z. (2006). Product differentiation: Key to Macau’s gaming revenue growth. Journal of Revenue and Pricing Management, 4(4), 382-388.

Gu, Z. (2005). Economies of scale could be key to profitability: Evidence from China’s tourism hotels, International Journal of Hospitality & Tourism Administration, 6(1), 73-85.

Tsai, H. and Gu, Z. (2005). Penghu gambling legalization: A viable alternative for Taiwan, Gaming Law Review, 9(2), 136-143.

Kim, H. and Gu, Z. (2005). Determinants of CEO Cash Compensation in the Restaurant Industry, Journal of Hospitality & Tourism Research, 29(3), 341-355.

Steed, E. and Gu, Z. (2005). An examination of hotel room pricing: practiced and proposed. Journal of Revenue and Pricing Management, 3(4), 369-379.

Kim, H. and Gu, Z. (2004). Impact of the 9/11 terrorist attacks on the return and risk of airline stocks. Tourism and Hospitality Research: The Surrey Quarterly Review, 5(2), 150-163.

Gu, Z. (2004). Macau gaming: Copying the LAS VEGAS style or creating a Macau model? Asia Pacific Journal of Tourism Research, 9(1), 89-96.

Gu, Z. and Choi, Y. H. (2004). CEO compensation determinants in the casino industry, Journal of Hospitality & Tourism Research, 28(2), 143-155 (lead article).

Kim, H. and Gu, Z. (2004). Financial determinants of corporate bond ratings: An examination of hotel and casino firms. Journal of Hospitality & Tourism Research, 28(1), 95-107.

Kim, H. and Gu, Z. (2003). Stock index and disposable income as leading indicators of U.S. restaurant sales. The Journal of Food Service Business Research, 6(2), 3-16 (lead article).

Steed, E., Richard, B. and Gu, Z. (2003). Financial performance related to accounting treatments at hotels with breakfast included: A case analysis. Journal of Hospitality Financial Management, 11(1), 85-96.

Gu, Z. (2003). The Chinese lodging industry: problems and solutions. International Journal of Contemporary Hospitality Management, 15(7), 386-392.

Kim, H. and Gu, Z. (2003). Risk-adjusted performance: A sector analysis of restaurant firms. Journal of Hospitality & Tourism Research, 27(2), 200-216.

Gu, Z. and Kim, H.(2003). An examination of the determinants of hotel REITs’ unsystematic risk. Journal of Hospitality & Tourism Research, 27(2), 166-184.

Gu, Z. (2003). Analysis of Las Vegas Strip casino hotel capacity: An inventory model for optimization. Tourism Management, 24(3), 309-314.

Gu, Z. and Kim, H.(2002). Determinants of restaurant systematic risk: A reexamination. Journal of Hospitality Financial Management, 10(1), 1-14 (lead article).

Gu, Z. (2002). Performance gaps between U.S. and European casino operations: A comparative study. Gaming Research & Review Journal, 6(2), 53-62.

Gu, Z. (2002). Diversify into European markets to enhance revenue: A strategy proposed for the Las Vegas Strip and Atlantic City. Gaming Research & Review Journal, 6(2), 43-52.

Kim, H., Gu, Z. and Mattila, A. (2002). Hotel real estate investment trusts' risk features and beta determinants. Journal of Hospitality and Tourism Research, 20(2), 138-154.

Kim, H., Mattila, A. and Gu, Z. (2002). Performance of hotel real estate investment trusts: A comparative analysis of Jensen Indexes,” International Journal of Hospitality Management, 21(1), 85-97.

Gu, Z. (2002). Analyzing bankruptcy in the restaurant industry: A multiple discriminant

Model. International Journal of Hospitality Management, 21(1), 25-42.

Gu, Z. (2001). Economies of scale in the gaming industry: Analyses of casino operations on the Las Vegas Strip and in Atlantic City. The Journal of Hospitality Financial management 9(1), 1-15, (lead article).

Gu, Z. and Yuh, S. J. (2001). Financial characteristics of takeover targets in the gaming industry: A logistic analysis. International Journal of Hospitality & Tourism Administration, 2(2),1-20, (lead article).

Gu, Z. and Kim, Y. (2001). Managerial stock holdings and firm performance: Empirical evidence from the restaurant industry. International Journal of Hospitality & Tourism Administration, 2(1), 49-66.

Gu, Z. (2000). Strategies for minimizing tourism leakages in Indo-Chinese developing countries. Asia Pacific Journal of Tourism Research, 5(2), 11-20.

Caneen, J. and Gu, Z. (2000). Yield management and its practical applications in hotels. Praxis--The Journal of Applied Hospitality Management, 3(1), 132-145.

Gu, Z. and Gao, L. (2000). A multivariate model for predicting business failures of hospitality firms. Tourism and Hospitality Research: The Surrey Quarterly Review, 2(1), 37-50.

Gu, Z. (1999). The impact of the Asian financial crisis on Asians’ gaming activities: An examination of Las Vegas Strip casino drops. Current Issues in Tourism, 2(4), 354-365.

Gu, Z. and Qian, Y. (1999). Hotel managerial ownership and firm performance: An empirical investigation. Tourism and Hospitality Research: The Surrey Quarterly Review, 2(1), 145-154.

Gu, Z. (1999). Small and large casinos on the Las Vegas Strip: A comparative analysis. The Journal of Hospitality Financial and Technology Professionals, 14(2), 19-23.

Gu, Z. and Kim, H. (1998). Casino firms’ risk features and their beta determinants. Progress in Tourism and Hospitality Research, 4(4), 357-365.

Gu, Z. (1998). An examination of casino expansions. The Journal of Hospitality Financial and Technology Professionals 13(7), 6-8.

Gu, Z. and Caneen, J. (1998). Quadratic models of yield management for hotel rooms operation. Progress in Tourism and Hospitality Research, 4(3), 245-253.

Gu, Z. (1998). Light debt users and heavy debt users in the restaurant industry: A discriminant analysis. The Journal of Hospitality Financial Management 6(1), 33-46.

Gu, Z. and Heung, V. (1998). 1999: Impact on Macau’s gaming industry and opportunities for other gaming destinations in Asia Pacific. Pacific Tourism Review, 1(3), 225-234.

Gu, Z. (1997). Overseas arrivals to the People’s Republic of China. Pacific Tourism Review, 1(2), 177-179.

Gu, Z. (1997). Proposing a room pricing model for optimizing profitability. International Journal of Hospitality Management, 16(3), 273-277.

Gu, Z. and Ku, J. (1997). Financing theories and financing practices: A case study of two Casino companies. The Journal of Hospitality Financial Management, 5(1), 11-22.

Gu, Z. (1997). A quadratic model for optimizing slot win revenue: Theory and an empirical test. Hospitality Research Journal, 20(3), 111-122.

Gu, Z. (1996). Raising tourism funds on international capital markets: Benefits, problems, and strategies for China. Tourism & Recreation Research, 21(1), 28-34.

Gu, Z. (1996). Financial ratios of the restaurant industry by types of operation. The Journal of the International Association of Hospitality Accountants (Bottomline), 11(3), 20-22.

Gu, Z. (1996). Financial performances of new IPO gaming companies. The Journal of the International Association of Hospitality Accountants (Bottomline), 11(1), 10-14.

Gu, Z. (1995/96). The modified pecking order financing: An examination of the hotel industry and three slow-growing industries. The Journal of Hospitality Financial Management, 4(1), 81-94.

Gu, Z. (1995). Analysis of the potential impact of the players' winning withholding on the gaming industry. Hospitality Research Journal, 19(3), 3-13 (lead article)

Gu, Z. (1995). The relationship between interest rate and tourism Activities. International Journal of Hospitality Management, 14(3&4), 239-243.

Gu, Z. (1995). Potential impact of the proposed tax withholding on gaming operation: A utility analysis. International Journal of Hospitality Management, 14(3&4), 235-238.

Gu, Z. (1995). Comparative performance in hospitality financial management courses: U.S. students versus international students. Hospitality & Tourism Educator, 7(3), 52-57.

Gu, Z. (1994). Prospects and strategies of gaming ventures in China. Gaming Research & Review Journal, 1(2), 37-41.

Singh, A. and Gu, Z. (1994). Diversification, financial performance, and stability of foodservice firms. Hospitality Research Journal, 18(2), 3-18 (lead article).

Gu, Z. (1994). Hospitality investment risk, return, and performance indexes: A ten-year examination. Hospitality Research Journal, 17(3), 17-26.

Gu, Z. and McCool, A. (1993/1994). Financial conditions and performances: A sector analysis of the restaurant industry. The Journal of Hospitality Financial Management, 3(1), 1-14 (lead article).

Gu, Z. (1993). Debt use and profitability: A reality check for the restaurant industry. Journal of Foodservice Systems, 7(3), 135-147 (lead article).

Gu, Z. and Martin, T. L. (1992). Terrorism, seasonality, and international air tourist arrivals in central Florida: An empirical analysis," Journal of Travel & Tourism Marketing, 1 (1), 3-18 (lead article).

Gu, Z. and Martin, T. L. (1987). The economic significance of international tourism for the People's Republic of China. Hospitality Education and Research Journal, 11 (1), 145-150.

Xu, Z. and Gu, Z. (1984). A preliminary inquiry into the social and cultural influences of tourism. Journal of Hangzhou University, 14(3), (in Chinese), 53-58.

Gu, Z. (1983). Tourism psychology and motivation. Psychology Abroad, 1983 Volume, No. 1, (in Chinese), 43-45.

Gu, Z. (1982). A preliminary examination of tourism services. Zhejiang Academy Quarterly, 1982 Volume, No.4, (Chinese), 59-63.

 

Refereed Articles in Conference Proceedings:

Gu, Z. and Siu, R. (2009), “Macao Gaming Labor Force Needs: The Near-future and Long-range Projections”, Proceedings of the 6^th International Conference on Gaming Industry and Public Welfare, 131-147.

Steed, E. and Gu, Z. (2005) "Cost and Market Based Pricing Model: An Empirical Test with Full-service Hotels”, Proceedings of Annual Conference of Council on Hotel, Restaurant and Institutional Education, 390-397.

Gu, Z. (1999), “Comparative Analysis of the Performance of the Chinese Hotel Industry in 1997,” Proceedings of the 5^th Asia Pacific Tourism Association Conference, Volume 2, 554-561.

Weber, K. and Gu, Z. (1999), “The Impact of the Asian Financial Crisis on the Las Vegas Casino Industry,” Proceedings of the 5^th Asia Pacific Tourism Association Conference, Volume 1, 395-404.

Singh, A. and Gu, Z.(1998), “An Empirical Analysis of the Determinants of Demand for International Tourism to Singapore,” Proceedings of the 4^th Asia Pacific Tourism Association Conference - The Role of Tourism: National and Regional Perspectives - Series A, 212-220.

Gu, Z. and Caneen, J. (1997), “A Quadratic Model for Yield Management in Hotel Room Operation,” Proceedings of the Second Annual International Yield Management Conference, September 1997, Bath, United Kingdom.

Gu, Z. and Heung, V. (1996), “Impact of Macao’s Return to China on Macao Gaming and Casino Industry: Implications for Other Gaming Destinations in Asia Pacific,” Proceedings of  Pacific Rim Tourism 2000: Issues, Interrelations, Inhibitors, November 1996, Rotorua,  New Zealand, 94-102.

Gu, Z. (1996), “Tourism Leakage Reduction Strategies for Developing Countries in Indo-China,” Proceedings of Second International Conference on Tourism in Indo-China: Opportunities for Investment, Development, and Marketing, Ho Chi Minh City, Vietnam, 184-190

Gu, Z. (1994), "Reducing Information Asymmetry in International Tourism Investment for Less Developed Countries," Proceedings of International Tourism Symposium: Reducing the Barriers to International Tourism, Beijing, China, 73-79.

Gu, Z. (1992), "Utility Analysis of Tourism Consumption Decision Making," Proceedings of

Research and Academic Papers, Volume 4, The Society of Travel and Tourism Educators Annual

Conference, Reno, NV, 138-151.

 

Books:

Gu, Zheng and Ricardo C. S. Siu (2009). Macau Gaming Human Resources Issues and Solutions, Macau: Macau Economics Association and Macau Foundation, 101 pages.

Gu, Zheng (2004). Management Science Applications in Tourism and Hospitality, Binghamton, NY: the Haworth Press Inc., 116 pages.

Pizam, Abraham and Gu, Zheng (1988), Journal of Travel Research Index and Abstracts, Travel and Tourism Research Association, 182 pages.

McCool, Audrey and Gu, Zheng (1986), Hospitality Educator and Research Journal Index and

Abstracts, Council on Hotel, Restaurant and Institutional Education, 95 pages.

Gu, Zheng (1983), Chinese translation of TOURISM Principles, Practices, Philosophies, by Robert W. McIntosh, Columbus, OH: Grid Publishing, Inc., 1980. Translation published by Tourism College, Hangzhou University, China, 236 pages

 

Book Chapters:

Gu, Z. (2006). Hospitality Firm Risk Determinants and Value Enhancement (pp.383-399). In Harris, P.  and Mongiello, M. (Ed.), Accounting and Financial Management: Developments in the International Hospitality Industry. Oxford, UK: Elsevier Butterworth-Heinemann.

Gu, Zheng (2005), "Risk-return Trade off" (p.555), "Operating Cash Flow" (p.450), and "Free Cash Flow" (p.261) in Hospitality Encyclopedia, edited by Abraham Pizam, Oxford, United Kingdom: Elsvier Ltd.

Gu, Zheng (2000), “Perceived Risk” and “Foreign Investment” in Encyclopedia of Tourism, edited by Jafari, J., London, United Kingdom: Routledge Limited.

Gu, Zheng (1999), “A Utility Analysis of Cross-Time Tourism Consumption,” Chapter 7 in Part I of  Economic and Management Methods for Tourism and Hospitality Research, edited by Mudambi, Ram and Baum, Tom, Sussex, England: John Wiley & Sons Ltd., 99-115.

Gu, Zheng (1996), "Utility Analysis of Gaming Motivation," Chapter 11 in  The Gaming Industry: Introduction and Perspectives, Faculty of International Gaming Institute, College of Hotel Administration, University of Nevada, Las Vegas, New York, NY: John Wiley & Son, Inc., 235-250.

 

Abstracts in Conference Programs, Proceedings, and Journals:

Gu, Zheng and Kim, Hunjoon (2002), “Predicting Revenue Per Available Room for the U.S. Lodging Industry Using Stock Index and Disposable Income,” The 8^th Annual Conference of Asia Pacific Tourism Association Proceedings, Volume I, 236-239.

Gu, Zheng (2002), “China’s Lodging Industry: Problems and Solutions,” The 8^th Annual Conference of Asia Pacific Tourism Association Proceedings, Volume I, 240-245.

Kim, Hyunjoon and Gu, Zheng (2002), “Stock Index and Disposable Income as Leading Indicators of U.S. Restaurant Sales,” The 8^th Annual Conference of Asia Pacific Tourism Association Proceedings, Volume I, 390-393.

Gu, Zheng (2001), “Comparative Analysis of Nevada and Holland Casino Operations,” The Journal of Hospitality Financial Management, 84-85.

Gu, Zheng (1999), “Ratio Comparisons for the Three Industries in the Hospitality Service Sector,” The Association of Hospitality Financial Management Educators Review, 12(3&4), p. 3.

Gu, Zheng and Gao, Luyuan (1999), “A Discriminant Model for Predicting Business Failure in the Hospitality Industry,” Annual CHRIE Conference Proceedings, pp. 47-48.

Gu, Zheng (1998), “Light Debt Users and Heavy Debt Users in the Restaurant Industry: A Discriminant Analysis,” Annual CHRIE Conference Proceedings, p. 43.

Gu, Zheng and Kim, Sally (1998), “The Relationship Between Managerial Holdings and Performance: An Empirical Study on the Restaurant industry,” 1998 Annual CHRIE Conference Proceedings, p. 44.

Gu, Zheng and Qian, Yu (1998), “Hotel Managerial Ownership and Firm Performance,”1998 Annual CHRIE Conference Proceedings, p. 42.

Caneen, Jeffery and Gu, Zheng (1998), “Yield Management and Its Practical Application in Hotels,” The Journal of Hospitality Financial Management, 6(1), p.109.

Gu, Zheng and Caneen, Jeffery (1997), “Room Pricing in Practice and the Utility of Two Cost Pricing Models,” The Journal of Hospitality Financial Management, 5(1), p. 71.

Gu, Zheng (1997), “Optimizing Rooms Operation Profits: A Room Pricing Model Incorporating Demand and Costs,” Proceedings of 1997 Conference of Council on Hotel, Restaurant and Institutional Education, pp. 89-90.

Gu, Zheng and Kim, Hyunjoon (1997), “Analysis of Casino Stock Risk Components and Their Beta Determinants,” Proceedings of  the Fourth Annual Global Financial Conference, pp.121-122.

Gu, Zheng (1996), “Optimizing Win Revenue: A Model for Casino Game Operation,” Conference Abstracts of Asia Pacific Tourism Association 1996 Conference, p. 20.

Gu, Zheng (1995/96), “Performance Gap in Hospitality Financial Management Courses: A Comparison Between Working and Non-working Students,” The Journal of Hospitality Financial Management, 4(1), pp.143-144.

Gu, Zheng (1995/96), “Gaming Revenue and the Impact of the Proposed Gaming Tax: A Utility Analysis, “ The Journal of Hospitality Financial Management, 4(1), p.125.

Gu, Zheng (1995), “The Impact of Interest Rate on Tourism Activities: Theory and Empirical Evidence,” 1995 CHRIE Conference Abstracts, p. 29.

Gu, Zheng (1995), “Unwise Government Interference: Analysis of the Proposed New Gaming Tax Withholding,”1995 CHRIE Conference Abstracts, p.52.

Singh, Amrik and Gu, Zheng (1994), “Diversification Strategy, Financial Performance and Stability in the Foodservice Industry,” 1994 CHRIE Conference Program, p. 78.

Gu, Zheng and Ku, Jolan (1993/94), “Financing Theories and Application: A Case Study of Two Casino Firms’ Resort Projects,” The Journal of Hospitality Financial Management, 3(1), pp. 76-77.

Gu, Zheng (1992), “Empirical Evidence From the Hospitality Industry and Slow-Growth Industries for the Modified Pecking Order Financing Theory,” The Journal of Hospitality Financial Management, 2(1), p. 58.

Gu, Zheng (1992), “Operating Leverage, Financial Leverage, and Hospitality Firm Risk: Pre-Recession and During-Recession Examination,” The Journal of Hospitality Financial Management, 2(1), p. 72.

Gu, Zheng and McCool, Audrey (1992), “Financial Conditions and Performances: A Sector Analysis of the Restaurant Industry,” The Journal of Hospitality Financial Management, 2(1), p. 74.

 

Articles in Industry Journals:

Gu, Z. (2004). Macau replicating Las Vegas on this exotic Chinese island may not be the best strategy. Casino Enterprise Management, 2(10), 80-81.

Gu, Z. (2003). Casino marketing and promotion: Raise the efficiency. Casino Enterprise Management, 1(11), 46-47.

Gu, Z.(2003). Macau: Substitute or complement of Las Vegas. Casino Enterprise Management, 1(8), 12-13.

Gu, Z. (2002).Avoid undercapacity in the future. Gaming Products & Services, 10(5), 76-77.

Gu, Z. (2002). Baccarat: Is it right for your operation? Gaming Products & Services, 10(1), 22-23.

Gu, Z. (2001). The larger, the better. Casino Executive Reports, December, 2001, 30.

Gu, Z. (2001). Europe tabbed as next big source of slot playing. Gaming Today, 26(37), 4-5.

Gu, Zheng (2001). Across the pond: How Dutch and French casinos outperform Nevada’s. Casino Journal, 14(1), 26.

Gu, Z. (2000). Managerial ownership incentive works for restaurant firms. The Consultant, 33 (3), 135-139.

Gu, Z. (1999). The restaurant industry: Better performance but weak liquidity. The Consultant, 32(4), 125-129.

Gu, Z. (1999). Foreign investors beware: Overcapacity is hurting China’s hotel industry. Hotel Business, 8(17), 78.

Gu, Z. (1999). Predicting potential failure, taking corrective action are keys to success. Nation’s Restaurant News, 33(25), 31-32.

Gu, Z. (1998). 'European Quarter’ a new Vegas draw? Casino Journal, 11(12), 24.

Gu, Z. (1998). Cash flow: Cornerstone of value. Casino Journal, 11(11), 24.

Gu, Z. (1998). Break the bottleneck first. Casino Journal, 11(10), 26.

Gu, Z. (1998). Help walk-ins, help yourself. Casino Journal, 11(9), 28.

Gu, Z. (1998). Asian flu no more ‘achoo’. Casino Journal, 11(8), 26.

Gu, Z. (1998). Create new niches to compete. Casino Journal, 11(7), 24.

Gu, Z. (1998). Meal tax: A worthless idea. Casino Journal, 11(6), 26.

Gu, Z. (1998). Vegas resorts need more draws. Casino Journal, 11(5), 26.

Gu, Z. (1998). Gambling as usual in Macau? Casino Journal, 11(4), 24.

Gu, Z. (1998). Far East a mine of untapped equity. Casino Journal, 11(3), 26.

Gu, Z. (1998). A bad idea getting worse. Casino Journal, 11(2), 24.

Gu, Z. (1998). Asian crisis bodes ill for U.S. gaming industry. Casino Journal, 11(1), 24.

Gu, Z. (1997). Internet gambling: bane and boon. Casino Journal, 10(12), 28.

Gu, Z. (1977). Avoiding the comp crunch. Casino Journal, 10(11), 32.

Gu, Z. (1977). Understanding risk-taking desire. Casino Journal, 10(10), 30.

Gu, Z. (1997). Lowing hold may not be best strategy. Casino Journal, 10(9), 30.

Gu, Z. (1997). Saturation surfaces on the Strip. Casino Journal, 10(8), 28.

Gu, Z. (1997). Gaming tax or room tax. Casino Journal, 10(7), 24.

Gu, Z. (1997). Hong Kong beyond 1997. Casino Journal, 10(6), 28.

Gu, Z. (1997). The beta factor. Casino Journal, 10(5), 28.

Gu, Z. (1997). Diversify for future growth. Casino Journal, 10(4), 30.

Gu, Z. (1997). Enhancing the non-gaming value of casinos. Casino Journal, 10(3), 27.

Gu, Z. (1997). Unnecessary risks with profits? Casino Journal, 10(2), 28.

Gu, Z. (1997). Marketing has its own demands. Casino Journal, 10(1), 27.

Gu, Z. (1996). Don’t gamble with debt. Casino Journal, 9(12), 26.

Gu, Z. (1996). The Far East is ripe for the marketing. Casino Journal, 9(7), 18.

Gu, Z. (1996). You’ve got to know when to hold’em. Casino Journal, 9(4), 20.

Gu, Z. (1996). Withholding: A bad idea that could get worse. Casino Journal, 9(2), 30.

Gu, Z. (February 11, 1996). New federal tax could kill the golden goose. Las Vegas Review-Journal, 12E.

Gu, Z. (October 29, 1995). Tax on winnings discourages play. Las Vegas Review-Journal, 17E.

Gu, Z. (October 2, 1994). Gambling on China is risky. Las Vegas Review-Journal, 13

 

Book Reviews:

Gu, Zheng (2002), Yield Management Strategies for the Service Industries, edited by Ingold, A., McMahon-Beattie, U and Yeoman, I, 2^nd ed, London, UK: Continuum, Journal of Revenue and Pricing Management, 1(1), 92-94.

Gu, Zheng (1999), The International Hospitality Business: Management and Operations, by Yu, L., 1^st ed., Bringhamton, NY: The Haworth Hospitality Press.

 

Refereed Paper Presentations:

Gu, Z. and Tsai, H. “Optimizing room capacity in Guangdong: An inventory model approach”, Asia Pacific Tourism Association Annual Conference, July 2011, Seoul, South Korea.

Kim, H. Gu, Z. and Woods, D. “Exploring hotel firms’ risk components and their determinants of systematic risk”, Asia Pacific Tourism Association Annual Conference, July 2010, Macau SAR, China.

L. Yang and Gu, Z. “Capacity optimization analysis for the MICE industry in Las Vegas”, Asia Pacific Tourism Association Annual Conference, July 2010, Macau SAR, China.

Gu, Z. and Siu, R.  “Macao Gaming Labor Force Needs: The Near-future and Long-range Projections”, the 6^th International Conference on Gaming Industry and Public Welfare, December 2009, Macau, China.

Hsu, C. and  Gu, Z. “Regional Tourism Collaboration in the Pearl River Delta, China”, Annual Conference of International Council on Hotel, Restaurant and Institutional Education, August 2009, San Francisco.

Youn, H. and Gu, Z. “Bankruptcy Prediction of U.S. Restaurant Firms”, 29^th International Symposium on Forecasting, June 2009, Hong Kong.

Youn, H. and Gu, Z. “Failure Prediction of Korean Lodging Firms: An Examination of the Predictive Accuracy of Artificial Neural Networks”, Asia Pacific Tourism Association Annual Conference, July 2009, Seoul, Korea.

Yang, L. and Gu, Z. ““Financial Performance and Capacity Analysis for the MICE Industry in Las Vegas,” the 7th APacCHRIE Conference, May 2009, Singapore.

Kim, H. and Gu, Z. “Factors Affecting the Dividend Payout Decision in the Hospitality Industry”,Asia Pacific Tourism Association Annual Conference, July 2008, Bangkok, Thailand (Designated “Best Paper”).

Gu, Z. and Siu, R. “The Macao Casino Industry Labor Force Quality: An Investigation from

The Customer Service Perspective”, The 4^th International Conference on Gaming Industry and Public Welfare, December 2007, Shanghai China.

Tsai, M and Gu, Z. “On the Relation between Institutional Ownership and Hotel Firm Performance”, APacCHRIE/APTA Joint Conference, June 2006, Hualien, Taiwan.

Kim, H. and Gu, Z. “Multivariate Models for Predicting Restaurant Bankruptcy: Logit Analysis versus Discriminant Analysis”, Third Asia-Pacific CHRIE (APacCHRIE) Conference, May 2005, Kuala Lumpur, Malaysia

Mao, Z. and Gu, Z. “Beta Determinants of Hotel Firms During the Recent Economic Downturn”, Annual Conference of Council on Hotel, Restaurant and Institutional Education, July 2005, Las Vegas, NV.

Steed, E. and Gu, Z. "Cost and Market Based Pricing Model: An Empirical Test with Full-service Hotels”, Annual Conference of Council on Hotel, Restaurant and Institutional Education, July 2005, Las Vegas, NV.

Mao, Z. and Gu, Z. “Investigation of the Hospitality Firms’ Stock Performance during the Recent

Bear Market”, The 10th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, January 2005, Myrtle Beach, SC.

Gu, Z. "Economies of Scale in Hotel Operations: Evidence from the Chinese Hotel Industry",  the Second Asia-Pacific CHRIE (APacCHRIE) Conference & the Sixth Biennial Conference on Tourism in Asia, May, 2004, Phuket, Thailand.

Kim, H. and Gu, Z. "CEO Cash Compensation Determinants in the Airlines Industry: An Empirical Investigation", the Second Asia-Pacific CHRIE (APacCHRIE) Conference & the Sixth Biennial Conference on Tourism in Asia, May, 2004, Phuket, Thailand.

Steed, E. and Gu, Z. "Using Gross State Product Industry Data to Represent Hotel Revenues in a Forecasting Model", Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 2004, Philadelphia, PA.

Tsai, M and Gu, Z. "Relationship of Gaming revenues in Las Vegas & Atlantic City to the Stock Market", Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 2004, Philadelphia, PA.

Kim, H. and Gu, Z. "Determinants of CEO cash compensation in the restaurant industry", Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 2004, Philadelphia, PA.

Tsai, M. and Gu, Z. "The impact of interest rates on tourism consumption", The Ninth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, January 2004, Houston, TX.

Kim, Hyunjoon and Gu, Zheng, "Financial Variables for Predicting Bond Ratings of Hotel and

Casino Firms", Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 2003, Palm Springs, CA.

Kim, Hyunjoon and Gu, Zheng, "Effects of the 9.11 Terrorist Attacks on the Risk of Airline Stocks," The International Hawaii Conference on Business, June 2003, Honolulu, HI.

Cho, SeongHee and Gu, Zheng, Relationship Between Diversification Strategy and Financial Performance and Stability in the Lodging Industry in the United States, 1^st Annual Conference of Asia Pacific Council on Hotel, Restaurant and Institutional Education, May 2003, Seoul, Korea.

Gu, Zheng and Choi, Yoon Hwa, “CEO Compensation Determinants in the Casino Industry”,

the 14^th Annual Research Symposium of Association of Hospitality Financial Management Educators, November 2002, New York, NY.

Gu, Zheng and Kim, Hyunjoon, “Determinants of Restaurant Systematic Risk: A Reexamination,” Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 2002, Orlando, FL.

Gu, Zheng, “Analysis of Las Vegas Strip Casino Hotels’ Capacity: An Inventory Model for Optimization,” Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 2002, Orlando, FL.

Kim, Hyunjoon and Gu, Zheng. “Risk-adjusted Performance: A Sector Analysis of the Restaurant Industry,” Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 2002, Orlando, FL.

Gu, Zheng and Kim, Hyunjoon, “Predicting Revenue Per Available Room for the U.S. Lodging Industry Using Stock Index and Disposable Income,” the 8^th Asia Pacific Tourism Association Annual Conference, July 2002, Dalian, China.

Gu, Zheng, “China’s Lodging Industry: Problems and Solutions,” the 8^th Asia Pacific Tourism Association Annual Conference, July 2002, Dalian, China.

Kim, Hyunjoon and Gu, Zheng, “Stock Index and Disposable Income as Leading Indicators of U.S. Restaurant Sales,” the 8^th Asia Pacific Tourism Association Annual Conference, July 2002, Dalian, China. 

Kim, Hyunjoon, Gu, Zheng and Mattila, Anna. “Hotel REIT Firms’ Risk Features and Beta Determinants,” Annual Conference of Council on Hotel, Restaurant and Institutional Education, July 2001, Toronto, Canada

Kim, Hyunjoon, Mattila, Anna and Gu, Zheng, “Performance of Hotel Real Estate Investment Trusts: A Comparative Analysis of Jensen Indexes,“ Annual Conference of Council on Hotel, Restaurant and Institutional Education, July 2001, Toronto, Canada

Kim, Hyunjoon and Gu, Zheng, “Risk-adjusted Performance Indexes of REITS: A Comparative Analysis of Hotel REITS vs. Other REIT Sectors,” the Hawaii Conference on Business, June 2001, Honolulu, Hawaii. 

Gu, Zheng and Kim Hyunjoon, “Determinants of Hotel REITs’ Systematic and Unsystematic Risk,” the Hawaii Conference on Business, June 2001, Honolulu, Hawaii.

Gu, Zheng, “Comparative Analysis of Nevada and Holland Casino Operations,” the 13^th Annual Research Symposium of Association of Hospitality Financial Management Educators, November 2000, New York, NY.

Gu, Zheng, “Using Multiple Discriminant Analysis Model to Predict Restaurant Firm Bankruptcy,” Annual Conference of Council on Hotel, Restaurant and Institutional Education, July 2000, New Orleans, LA. (Designated “Best Paper”)

Gu, Zheng and Yuh, Seung Jai, “Financial Characteristics of Takeover Targets in the Gaming Industry: A Logistic Analysis,” Annual Conference of Council on Hotel, Restaurant and Institutional Education, July 2000, New Orleans, LA.

Gu, Zheng and Raab, Carola, “Do European Casinos Matter? A Study on the Relationship Between European and US Gaming Developments,” Annual Conference of Council on Hotel, Restaurant and Institutional Education, July 2000, New Orleans, LA.

Gu, Zheng, “Ratio Comparisons for the Three Industries in the Hospitality Service Sector,” the

12^th Annual Research Symposium of Association of Hospitality Financial Management Educators, November 1999, New York, NY.

Gu, Zheng and Gao, Luyuan, “A Discriminant Model for Predicting Business Failure in the Hospitality Industry,”1999 Annual Conference of Council on Hotel, Restaurant and Institutional Education, Albuquerque, NM.(Designated “Best Paper”)

Gu, Zheng, “Comparative Analysis of the Performance of the Chinese Hotel Industry,” the 5^th Asia Pacific Tourism Association Conference, August 1999, Hong Kong.

Weber, Karin and Gu, Zheng, “The Impact of the Asian Financial Crisis on the Las Vegas Casino Industry,” the 5^th Asia Pacific Tourism Association Conference, August 1999, Hong Kong.

Singh, Amrik and Gu, Zheng, “An Empirical Analysis of the Determinants of Demand for International Tourism to Singapore,” the 4th Conference of Asia Pacific Tourism Association, August 1998, Tanyang, Chungbuk, Korea.

Gu, Zheng, “Light Debt Users and Heavy Debt Users in the Restaurant Industry: A Discriminant Analysis,” Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 1998, Miami, FL.

Gu, Zheng and Kim, Sally, “The Relationship Between Managerial Holdings and Performance: An Empirical Study on the Restaurant Industry,” Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 1998, Miami, FL.

Gu, Zheng and Qian, Yu, “Hotel Managerial Ownership and Firm Performance,” Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 1998, Miami, FL.

Caneen, Jeffery and Gu, Zheng, “Yield Management and Its Practical Application in Hotels,” the

10th Annual Research Symposium of Association of Hospitality Financial Management Educators, November 1997, New York, NY.

Gu, Zheng and Caneen, Jeffery, “A Quadratic Model for Yield Management in Hotel Room Operation,” the 2^nd Annual International Yield Management Conference, September 1997, Bath, United Kingdom.

Gu, Zheng,“Optimizing Rooms Operation Profits: A Room Pricing Model Incorporating Demand and Costs,” Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 1997, Providence, RI.

Gu, Zheng and Kim, Hyunjoon, “Analysis of Casino Stock Risk Components and Their Beta Determinants,” the 4th Annual Global Financial Conference, May 1997, Montreal, Canada.

Gu, Zheng and Heung, C. S. Vincent, “Impact of Macao’s Return to China on Macao Gaming and Casino Industry: Implications for Other Gaming Destinations in Asia Pacific,” Pacific Rim Tourism 2000: Issues, Interrelations, Inhibitors, November 1996, Rotorua, New Zealand.

Gu, Zheng and Caneen, Jeffery, “Room Pricing in Practice and the Utility of Two Cost Pricing Models,” 9th Annual Research Symposium of Association of Hospitality Financial Management Educators, November 1996, New York, NY.

Gu, Zheng, “Optimizing Win Revenue: A Model for Casino Game Operation,” Second Annual Conference of Asia Pacific Tourism Association, September 1996, Townsville, Australia.

Gu, Zheng, “Tourism Leakage Reduction Strategies for Less Developed Indo-Chinese Countries,” Second International Conference on Tourism in Indo-China: Opportunities for Investment, Development, and Marketing, April, 1996, Ho Chi Minh City, Vietnam.

Gu, Zheng, “Financial Fundamentals of New IPO Gaming Companies: A Reality Check,” Annual Conference of Pacific Council on Hotel, Restaurant and Institutional Education, March 1996, San Francisco, CA.

Gu, Zheng, "Performance Gap in Hospitality Financial Management Courses: A Comparison Between Working and Non-working Students," 8th Annual Research Symposium of Association of Hospitality Financial Management Educators, November 1995, New York, NY.

Gu, Zheng, "Unwise Government Interference: Analyses of the Proposed New Gaming Tax Withholding," Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 1995, Nashville, TN. (Designated “Best Paper”)

Gu, Zheng, "The Impact of Interest Rate On Tourism Activities: Theory and Empirical Evidence," Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 1995, Nashville, TN.

Gu, Zheng, "Reducing Information Asymmetry in International Tourism Investment for Less Developed Countries," International Tourism Symposium on Reducing the Barriers to International Tourism, Beijing, China, 1994.

Gu, Zheng, "Gaming Revenue and the Impact of the Proposed Gaming Tax: A Utility Analysis," 7th Annual Research Symposium of Association of Hospitality Financial Management Educators, November 1994, New York, NY.

Gu, Zheng and Clayton, Ronnie, "Dividend Signaling, Cash Flow and Market Reaction: An Empirical Investigation," Annual Conference of Financial Management Association, October 1994, St. Louis, MO.

Singh, Amrik and Gu, Zheng, "Diversification Strategy, Financial Performance and Stability in the Foodservice Industry," Annual Conference of Council on Hotel, Restaurant and Institutional Education, July 1994, Palm Springs, CA. (Designated “Best Paper”)

Gu, Zheng and Ku, Jolan, "Financing Theories and Application: A Case Study," 6th Annual Research Symposium of the Association of Hospitality Financial Management Educators, November 1993, New York, NY.

Gu, Zheng, "The Optimal Capital Structure: An Examination Of the Restaurant Industry," Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 1993, Chicago, IL.

Gu, Zheng, "Hospitality Investment Return, Risk and Performance Indexes: A Ten-Year Examination," Annual Conference of Council on Hotel, Restaurant and Institutional Education, August 1993, Chicago, IL. (Designated “Best Paper”)

Gu, Zheng and Clayton, Ronnie, "Dividend Signaling and Cash Flow: An Empirical Examination," Annual Conference of Eastern Finance Association, April 1993, Richmond, VA.

Gu, Zheng, "Operating Leverage, Financial Leverage and Hospitality Firm Risk: Pre-recession and During-recession Examination," 5th Annual Research Symposium of the Association of Hospitality Financial Management Educators, November 1992, New York, NY.

Gu, Zheng and McCool, Audrey, "Financial Conditions and Performances: A Sector Analysis of The Restaurant Industry," 5th Annual Research Symposium of the Association of Hospitality Financial Management Educators, November 1992, New York, NY.

Gu, Zheng and Clayton, Ronnie, "An Empirical Examination of Risk Reduction in Dividend Signaling," Annual Conference of Eastern Finance Association, April 1992, Tampa, FL.

Gu, Zheng, "Empirical Evidence from the Hospitality Industry and Slow-Growth Industries for the Modified Pecking Order Financing Theory," 4th Annual Research Symposium of the Association of Hospitality Financial Management Educators, November 1991, New York, NY.

Gu, Zheng, "Limitations of the ANOVA Method in Industry Leverage Ratio Analysis: An Empirical Investigation," Annual Conference of Eastern Finance Association, April 1991, Hot Spring, VA.

Gu, Zheng, "The Modified Pecking Order Financing: A Direct Empirical Test," Annual Conference of Southwestern Finance Association, March 1991, Houston, TX.

Cheney, John, Gu, Zheng and Modani, Naval, "Multiperiod Wealth Maximization Using Common Stocks and Zeros," Eastern Finance Association Annual Conference, April 1990, Charleston, SC.

 

Research Grants:

“Hong Kong Hotel Capacity Analysis and Optimization”, $19,649, General Research Fund, Hong Kong Special Administrative Region (SAR) Government, 2009-2010.

“Examining Star-rated Hotel Capacity in Guangdong Province: An Inventory Model Application”, $19,192, School of Hospitality and Tourism Management, Hong Kong Polytechnic University, 2008-2009.

“US Indian Gaming Financial Performance and Conditions”, $4,550, The Sycuan Institute on Tribal Gaming (SITG), 2006-2007.

“Macau Gaming Human Resources Deficiency and Solutions”, $30,820, Macau Foundation and Macau Economics Association, 2006-2007.

“An investigation of the financial competitiveness of the Macau gaming industry”, $11,312, University of Macau, 2005.

“Optimizing Room Capacity in Las Vegas,” $2,000, Seed Grant, College of Hotel Administration, University of Nevada, Las Vegas, 2001.

“Study on the European Gaming Industry,” $13,000, Institute de Management Hotelier International, Cergy, France, 1999-2000.

“Yield Management Study,” $600, Seed Grant, College of Hotel Administration, University of Nevada, Las Vegas, 1