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  • 季靖 副教授

季靖 副教授


 

電郵: jij@hzcu.edu.cn 

 

學歷

PhD 2009-2014     

Zhejiang University, Hangzhou, China

Doctor of Philosophy

Major: Applied Psychology, Brand Management

 

M.A. 1998-2001     

Zhejiang University, Hangzhou, China

Master of Science

Major: Developmental Psychology

 

B.A. 1994-1998       

Henan Normal University, Xinxiang, China

Bachelor of Science

Major: Educational Management

 

Visiting Scholar 

2017.8-2018.2 University of Kentucky, Lexington of Kentucky State, USA

 

CHE 

2022.7, Certified Hospitality Educator, American Hotel & Motel Association, US

 

工作經驗 

2022-Present

Associate Professor, International School of Cultural Tourism(ISCT), Hangzhou City University

 

2016-2021

Associate Professor, Department of Tourism Management in the College of Business, Zhejiang University City College

 

2011-2015

Associate Professor, Department of Advertising in the College of Humanity Science,

Zhijiang College of Zhejiang University of Technology

 

2005-2011

Assistant Professor, Department of Advertising in the College of Humanity Science,

Zhijiang College of Zhejiang University of Technology

 

2001-2005

Lecturer, Department of Advertising in the College of Humanity Science,

Zhijiang College of Zhejiang University of Technology

 

教學科目

Introduction of Tourism

Introduction of Management

Tourism Consumer Behavior

Hotel Marketing Management

Event Planning and Management

Service-Learning

 

研究方向

Tourism Consumer Behavior

Tourism Destination Marketing

Cultural Heritage Tourism

 

奬項

2023, Outstanding Teacher of Hangzhou Education Bureau System

 

學術期刊編輯委員

Editorial Board Member for Journal of Quality Assurance in Hospitality & Tourism since 2023

 

學術成果與著作

  • Dandan Liu, Jing Ji, Meng Wu, Tourism Carbon Emissions: A Systematic Review of Research Based on Bibliometric Methods, Journal of Quality Assurance in Hospitality & Toursim,2023.
  • Hanliang Li, Jing Ji, Guohua Chen & Asif Khan, Tourism Development Effectiveness in Enhancing Wellbeing in Developing Countries: A Reality or Myth, Journal of Quality Assurance in Hospitality & Toursim,2023.
  • Jing Ji, A Comparative Analysis of Social-Media on Destination Image for Historic Water Town, Journal of Quality Assurance in Hospitality & Toursim,2022.
  • Jiang Genyuan, Ji Jing, Online Expression of Vulnerable Groups: Discourse Form and Problem Consciousness, Zhejiang University Press, 2021.
  • Haiqin Yao, Milad Jannesari, Jinxiu Sun, Qin Lai, Jing Ji, Impact of Sense of Status on International Entrepreneurial Intention in China, Social Behavior and Personality,2020.
  • QIAN Lili, LI Hanliang, JI Jing, The Construction of Collective Memory of Dark Tourism Sites and Its Influence on Tourists' Behavioral Intentions: A Case Study of the Earthquake-stricken Old Town of Beichuan County. Tourism dan Hospitality Prospects. 2020
  • Ji Jing, Gu Yangli, Wang Yan, Jiang Genyuan, “Mechanism of Honey: Gone to Chocolate Sweet Town of Jiashan”, Zhejiang University Press, 2018.
  • Ling Zheng, Ji Jing, Research on the Formation Mechanism of Official WeMedia Image in an Ancient Town Based on Tourism Gaze Theory-Taking Wuzhen WeChat Public Account “Wuzhen Scenic Area”, Proceedings of “The Academic Forum on Research into Social Mentality and Social Psychological Services under the New Era” is published by the American Scholars Press, Inc., Marietta, Georgia, USA. 2018
  • Genyuan Jiang, Jing Ji. The Connection between Online Community Identity and Netizen Social Structure. Journalistic University, 2014
  • Jing Ji, Chinese People's Self-Construal and Its Relationship with Conflict Management Styles, Public Personal Management, 2012
  • Jing Ji, Bin Yao, Kai Xu, Influence of FCI on Self-brand Connection, Journal of Chinese Marketing,2012
  • Jing Ji, Shengnan Chen, Research on the Effect of Self-Congruity Based on the Social Construction Theory, Journal of Zhejiang University of Technology (Social Science),2011
  • Jing Ji, Quanquan Zheng, Theoretical Analysis for the Construction Mechanism of Consumer's Self-Brand Relationships: Perspective of the Social Identity Theory. Modern Advertising,2011
  • Jing Ji, Hongting Li, Genyuan Jiang, et al., Instantaneous Constructionist of Self-Concept, Proceedings of the International Conference on Small and Medium-Sized Enterprises' Psychological Adaptation and Social Behavior under Financial Crisis，2010
  • Genyuan Jiang, Jing Ji, Cultural Geography, Party Newspaper and City Image, Journalistic University,2010
  • Genyuan Jiang, Jing Ji, City Media Image and the Choosing of its Communication Strategy: Unscrambling the Hangzhou's Media Image among Three National Newspapers, Journal of Zhejiang University of Technology (Social Science),2010
  • Jing Ji, Jing Chen, Communication and Building of City Brand: For Hangzhou and Shanghai as Example. Consumer Guide, 2008
  • Sailaisi · Abdullah, Jing Ji, Advertising Psychology, Zhejiang University Press, 2007
  • Jing Ji, Genyuan Jiang, Xu Chen, Study of the Implicit View on Advertising Professional Talent, Journal of Zhejiang University of Technology (Social Science),2006
  • Jing Ji, Unscrambling the Symbolic Consumption of Undergraduate. Press Circles,2006 Genyuan Jiang, Jing Ji, Regional Media Images: Tradition, Authority and Stereotype. Journalism & Communication,2006
  • Jing Ji, Genyuan Jiang, Symbolic Consumption, Brand Totem and Advertising Creativity. Modern Advertising, 2006

 

研討會論文

  • Zhirui Zhou, Jing Ji, Eve Ren, Yan Mei, World Heritage Sites in China at the Crossroads of Cultures: Structure, Measurement, and Evaluation for Authenticity, Digital Intelligent Tourism and Service Industry: Openness, Integration and Innovation,2023.11
  • Jing Ji, Zhirui Zhou,Lianping Ren ,Yan Mei, Rong Yan, Evaluating Touristic Quest for Authenticity: World Heritage Sites in China at the Crossroads of Cultures, The 5th International Tourism and Retail Service Management Conference, 2023.10
  • Hanliang Li, Asif Khan, Jiaying Lyu, Hanqin Qiu, Jing Ji, Entertainment, Lodging, and Food Sector Environmental and Ecological Footprint Quality Assessments of China, The 5th International Tourism and Retail Service Management Conference, 2023.10
  • Hui Zhang, JingJi, Lin, P.M., Qiu,H.，Dawei Zhang, Exploring the Teaching Model of Service Learning Courses in Tourism Departments: Taking the "Farm to Table" Service-Learning Project as an Example, Tourism Tribune China Tourism Research Annual Conference,2023.10
  • Jing Ji, Zheng Ling, Genyuan Jiang, Eduardo Parra-López, María de los Ángeles Pérez Sánchez, Hanqin Qiu, A comparative analysis of Wuzhen's social Media: the tourists' perceived destination image of the historic water town, The International Tourism and Retail Service Management Conference,2022.11

 

研究項目

  • A Study on the Path of Digital Empowerment for High Quality Development of the Cultural and Tourism Industry: Taking the Key Application of "Tourism Communication" in Zhejiang Province as an Example, Hangzhou City University Funded, 2023(under research).
  • A Study on the Long-Term Mechanism of the Sustainable Growth of Family-based Rural Tourism Management Enterprises (Households), Zhejiang Provincial Department of Human Resources and Social Security Funded,2023(under research).
  • Research on the Energy Transformation Path and Social Environmental Benefits of Zhejiang Province Based on LEAP Scenario Model, Soft Science Foundation of Zhejiang Provincial Department of Science and Technology,2022(under research).
  • Research of the Generation Mechanism of Tourism Image for Characteristic Town, Zhejiang Philosophy and Social Sciences Funded,2017-2022
  • Research of Pattern for Information Product and Diffusion of Image of Ancient Town in Jiangnan under the Context Web2.0”, Humanities and Social Research of Ministry of Education Funded,2016-2019
  • The Thirteen Five Year Plan of Advertising Industry of Hangzhou, Hangzhou Market Supervisory Authority Funded, 2016-2019
  • Research on the Network Expressing Mechanism of Vulnerable Groups from the Perspective of Resentment Theory, National Planning Office of Philosophy and Social Science Funded,2015-2020
  • Different Path for the Effect of Procedure Justice, Distributive Justice and Interactive Justice on Positive Organization Psychology: Extension Research of Group Involvement Model, Humanities and Social Research of Chinese Ministry of Education Funded,2014-2018
  • A Research on the Mechanism of Social Resentment's Generating and Counseling in the Network Community, Zhejiang Planning Office of Philosophy and Social Sciences Funded, 2012-2015
  • A Research on Communication Mechanism and Regulation Strategy about Internet Violence and Internet Pornography, Zhejiang Planning Office of Philosophy and Social Sciences Funded,2010-2014
  • The Meaning Theories Research under Media Construction Environment, Humanities and Social Research of Chinese Ministry of Education Funded, 2010-2015
  • The Cross-level Study of the Effect of Mechanism Empowering Leader Behaviors, Psychological Empower and Team Creative, Humanities and Social Research of Chinese Ministry of Education Funded,2010-2013
  • A Study of Mechanism of Self-Brand Relationship Discourse Construction Based on Self-concept, Department of Education of Zhejiang Province,2009-2012
  • A Study of the Mechanism of Self-Congruity Effect Based on Social Construction Theory, Hangzhou Planning Office of Philosophy and Social Sciences,2009-2012
  • Research on Urban Media Image and Its Integrated Communication--Taking Hangzhou's Image in Some National Newspapers as Sample, Hangzhou Planing Office of Philosophy and Social Sciences Funded, 2007-2010
  • Study of Service-oriented Government Construction Based on Perspective of Competition among Local Governments--Taking Zhejiang Province as Sample, Social Science Association of Zhejiang Province Funded,2007-2010
  • Developing the Guidance of Competency Standards, Interview and Development of Greentown Group personnel, Selecting the Core Team, Developing the Training Curricula and Training, Analyzing the Assessment data and Feedback, Greentown Real Estate Group Co.Ltd. Funded,2013-2014.
  • Diffusion of Information Within Ingroup and Outgroup of Chinese, Research and Development Department of Unilever Company (Netherlands) Funded ,2013-2015.
  • Research on Status Quo of Operating Management and Integrated Marketing Communication of Highway Service Area, Zhejiang Highway Advertising Co. Ltd. Funded, 2012-2013.
  • Research of Chinese Consumer Characteristics, founded by Research and Development Department of Unilever Company (Netherlands) Funded, 2011-2012