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學歷                                                                            

香港理工大學酒店及旅遊管理哲學博士學位

澳洲維多利大學商學（酒店管理）碩士學位

澳洲維多利大學商學（旅游與酒店管理市場營銷）碩士學位

工作經驗                                                                        

2021年08月至今                                          澳門城市大學副教授

2017年09月至2021年8月                            澳門城市大學助理教授

2014年09月至2017年08月                          北師大-香港浸會大學聯合國際學院助理教授                          

2012年09月至2014年06月                          澳門科技大學助理教授        

2004年10月至2006年06月                          澳門科技大學講師

2002年12月至2004年10月                          珠海假日酒店培訓經理、代人力資源部經理

                                                                      珠海海灣大酒店酒吧副經理

教學科目                                                                            

研究方向                                                                             

專業認證與獎項

2019/2020 在線課程建設獎

2019/2020 教學嘉許狀

2019  最佳會議論文獎Best Paper Award  at the International Conference on Interdisciplinary, Social Science. Business and Economics, Education and Technology, July 13-14, Penang, Malaysia.

2017/2018年度澳門城市大學科研卓越獎和卓越科研嘉許

2016 最佳會議論文獎Paper Award at  the 6th International Conference on Tourism, June 29-July 2, 2016, Naples, Italy

2008 最佳會議論文獎the creation of tourist space, Presented at Euro CHRIE Conference, October 10-14, 2008, Dubai, UAE.

專業學會資格

Global Academic-Industrial Cooperative Society Linking Academics and Industries Together - International Advisory Committee

國際學術期刊編委: International Journal of Business in Sports, Tourism & Hospitality Management

澳門高等教育發展促進會會員

學術成果與著作

學術期刊論文

• Liu, M., Rodríguez, M.J.D., Wendy Gao, B., & Bu, N. (2022). The influence of perceived demand and perceived value result on tourist's behavioral tendencies: in the context of customized tourism. Academy of Entrepreneurship Journal, 28(4), 1-16.
• Jiang, J., Gao, B.W. and Su, X. (2022). Antecedents of tourists' environmentally responsible behavior: The Perspective of Awe. Frontiers in Psychology 13. https://doi.org/10.3389/fpsyg.2022.619815. (Correspondence) (SSCI, Q1)
• Gao, B. W., Zhu, C., Song, H., & Dempsey, I. M. B. (2022). Interpreting the perceptions of authenticity in virtual reality tourism through postmodernist approach. Information Technology & Tourism, 24(1), 31-55. (SSCI, Q2)
• Gao, B.W., Long, S.Y., Hu, K. (In press). 從遊客的視覺探索澳門與世界旅遊休閒中心的距離 [Exploring the gaps between Macau and the World Center of Tourism and Leisure from tourists' perspective]. Journal of City Research of Macau.
• Wei, R.Y. and Gao, B.W. (2020). The influence of celebrity reality show on audiences' travel intentions. The International Journal of Business in Sports, Tourism & Hospitality Management, 1 (2), 81-102. (Correspondence)
• Gao, B.W., Jiang, J. and Tang, Y. (2020). The Effect of Blended Learning Platform and Engagement on Students' Satisfaction – the case from the tourism management teaching. Journal of Hospitality, Leisure, Sport & Tourism Education, 27, 100272. (SSCI, Q2)
• Wu, J., Li, X., Gao, B.W., Su, X. (2020). The Effects of Serious Leisure Involvement on Subjective Well-being and Successful Aging: A Case Study of Young-old Participants in Chinese Seniors' Universities. Sage Open, 10 (1), 2158244020914559. (SSCI, Q2)
• Yan, L., Gao, B.W. and Zhang, M. (2017). A mathematical model for tourism potential assessment. Tourism Management, Vol.63, 355-365. (Correspondence) (SSCI, Q1)
• Gao, B.W. and Lai, K.W. (2015). The effects of transaction-specific satisfactions and integrated satisfaction on customer loyalty. International Journal of Hospitality Management, 44, 38-47. (SSCI, Q1)
• Gao, B.W., Zhang, H.Q. and L’Espoir Decosta, P. (2012). Phantasmal destination: A post-modernist perspective. Annals of Tourism Research, 39(1), 197-220. (SSCI, Q1)
• Zhang, H.Q., Guillet, B. D., and Gao, B.W. (2012). What determines multinational hotel groups' locational investment choice in China? International Journal of Hospitality Management, 31(2), 350-359. (SSCI, Q1)
• Guillet, B.D., Zhang, H.Q. and Gao, B.W. (2011). Interpreting the Mind of Multinational Hotel Investors: Future Trends & Implications in China, International Journal of Hospitality Management, 30 (2), 222-232. (SSCI, Q1)

研討會論文

• Zhu, Z. and Gao, B.W. (2020). Rethinking the existential authenticity for tourists in using virtual and augmented reality technologies. Presented at the APacCHRIE, Oct. 27-28, Hong Kong SAR.
• Gao, B.W., Chan, G., Chau, G., Long, S. and Wang, R. (2019). Does the World Center of Tourism and Leisure Exist? From both Experts and Tourists Perspectives. Presented at the International Conference on Hospitality, Tourism, and Sports Management (HTSM), Aug. 28-30, Osaka, Japan. ISSN 2518-0797
• Chan, G., Gao, B.W. and Su, L. (2019). Effectiveness of using key opinion leaders on the purchase intention to tourism product in China. Presented at the International Conference on Interdisciplinary, Social Science. Business and Economics, Education and Technology Conference, July 13-14, Penang, Malaysia. eisbn:978-967-16956-1-6. Best Paper Award.
• Wang, R. and Gao, B.W. (2019). Effect of Exhibitor-Visitor Interaction and the Perceived Value of the Exhibition on Revisit Intention. Presented at the 86th Daejeon International Conference-Pan Asia International Tourism Conference (PAITOC), July 4-6, Daejeon, Korea. ISBN: 978-981-13-8067-9
• Xu, X. and Gao, B.W. (2019). The Construction of Practical Curriculum System for Hospitality Management of Applied Undergraduate College: Based on Guangdong, Hong Kong-Macau Bay Area. Presented at the Second Postgraduate Forum of Guangdong-Hong Kong-Macau Greater Bay Area, May 24, Macau SAR, China. ISBN: 978-99981-944-0-3
• Gao, B.W. (2018). Understanding the travel barriers of patients for leisure tourism. Presented at the International Conference of Mobilities, Health, Wellbeing and Tourism, Nov. 30 – Dec. 2, Guangzhou, China.
• Gao, B.W., Yan, L., and Zhang, M. (2016). Methodology Considerations on Tourism Potential Assessment of Heritage Sites. Presented at the 6th International Conference on Tourism, June 29-July 2, Naples, Italy, in proceedings: ISSN 2241-9314/ISBN: 978-618-81503-1-7, Best Paper Award
• Gao, B.W., Fei, S.Y. and Lai, K.W. (2014). Destination personality of Macau in the eyes of Mainland Chinese tourists. Presented at the 4th International Conference on Tourism, June 25-28, Dalian, China.
• Gao, B.W., Lai, K.W. and Jang, S.Y. (2013). The impacts of service quality, perceived value, customer satisfaction on recommendation for luxury casino hotels in Macau. Presented at the 6th International Colloquium on Tourism & Leisure, August 19-22, Bangkok, Thailand.
• Gao, B.W., Lai, K.W. and Jang, S.Y. (2013). The effects of satisfaction with entertainment capitals on tourists’ revisit intention to integrated resorts in Macau. Presented at the TOSOK International Tourism Conference, July 2-5, Seoul, Korea. 
• Gao, B.W. and Zhang, H. Q. (2009). Dream destination: a concept and perception of leisure travelers, Presented at the International CHRIE Conference, July 29 – Aug 1, San Francisco, California, USA
• Zhang, H.Q. and Gao, B.W. (2008). The effect of cognitive spatial and temporal distance in the creation of tourist space, Presented at Euro CHRIE Conference, October 10-14, Dubai, UAE. Best Paper Award.

科研專案

• 探索混合現實（Mixed Reality）技術在大灣區旅遊與酒店管理專業教學中的應用研究 (高等教育基金，TET-CITYU-2021-01, Principal Investigator)
• 虛擬現實技術對世界文化遺產地遊客體驗和行為的影響研究:大灣區為例（MF2024, Principal Investigator）
• 澳門基金會 - 基於計算社會科學技術建構澳門旅遊網絡路與情指標體系（MF1910）(Participated)
• 促進澳門建設粵港澳大灣區旅遊教育培訓基地聯盟 - 大灣區酒店服務機械人發展研究 (第一階段) （FITM Research 1901）(Participated)
• Exploring the role should Macau play in the Guangdong-Hong Kong-Macao Greater Bay Area (GHMGBA) (Project code: MF1820, Principal Investigator)
• The historical village development in Guangdong province of China (Project code: 2015YB024 (R1045), Principal Investigator)
• The influence of distance and perception of marketing campaigns on the motivation of tourists to visit Macau (Project code: RTAO-28-0344, Principal Investigator)
• The impact of hospitality environment and service quality on customer satisfaction (Project code: 0250E-l017#-1, Principal Investigator)
• Branding catering services for Hong Kong Federation of Restaurants and Trade (participated)