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Sophia Xu, Assistant Professor


 

Office：  4F, Building N                                                                 

Tel.：      8590-2529                                                                       

E-mail： sophiaxu@cityu.edu.mo                                                             

                                                                               

Academic Qualification:                                                                               

PhD, University of Leeds, UK

MSSc, The Chinese University of Hong Kong, Hong Kong

BSc, Hainan University, China

 

Working Experience                                                                             

From 2022/08 to Present       Assistant Professor, Faculty of International Tourism and Management, City University of

                                                  Macao 

From 2020/11 to 2021/05      Research Assistant (Part-time), School of Hotel and Tourism Management, The Hong Kong 

                                                  Polytechnic University 

From 2015/07 to 2018/08      Research Assistant, Faculty of Social Science, The Education University of Hong Kong

                                                                                                                                                                          

Teaching Area

Tourism Destination Planning and Conservation

Tourism Economics

                                                                                                                                                 

Research Area

Smart Tourism

Social media and Tourist Behaviour

Cultural and Heritage Tourism

Destination Branding

 

Professional Certification and Awards

National Scholarship. Hainan University,2012
Dean List. The Chinese University of Hong Kong,2014

 

Professional Society Membership

Membership of Council on Hotel, Restaurant and Institutional Education

 

Academic Publication

Journal Paper

  • Xu, H., Cheung, L. T., Lovett, J., Duan, X., Pei, Q., & Liang, D. (2021). Understanding the influence of user-generated content on tourist loyalty behavior in a cultural World Heritage Site. Tourism Recreation Research, 1-15.
  • Xu, H., Lovett, J., Cheung, L. T., Duan, X., Pei, Q., & Liang, D. (2021). Adapting to social media: the influence of online reviews on tourist behaviour at a world heritage site in China. Asia Pacific Journal of Tourism Research, 26(10), 1125-1138.
  • Xu, H., Lovett, J. C., & Law, R. (2022). Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis. Tourism and Hospitality, 3(3), 573-588.
  • Duan, X., Marafa, L. M., Chan, C. S., Xu, H., & Cheung, L. T. (2020). Measuring the gaps in the projected image and perceived image of rural tourism destinations in China’s Yangtze River Delta. Sustainability, 12(12), 5121. DOI:10.3390/su12125121.(SSCI)
 

Research Project

Ad Hoc Reviewer for Journals

  • Tourism Management Perspective
  • Tourism Recreation Research
  • Asia Pacific Journal of Tourism Research
  • Journal of China Tourism Research