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Tammy Meng, Assistant Professor


 

Office： 4F, Building N

Tel：8590-2528

E-mail：tammymeng@cityu.edu.mo

 

Academic Qualification:

Ph.D. in Marketing, Macau University of Science and Technology, Macao

MA in Banking and Finance, University of Wales, Bangor, UK

BA in Business and Social Administration, University of Wales, Bangor, UK

 

Working Experience

2023/8 to present                      City University of Macau, Faculty of International Tourism and Management,

                                                     Assistant Professor

2021/8 to 2023/8                       City University of Macau, Faculty of International Tourism and Management,
                                                     Senior Lecturer

2013/9 to 2018/1                       Oxbridge International Education Center (Macau), Founder and Vice President

2011/6 to 2015/7                       Beijing Normal University-Hongkong Baptist University,

                                                     United International College Division of Business and Management, Lecturer

 

Teaching Area

Principles of Management
Human Resources Management
Seminar for Contemporary Issues of Tourism
Introduction to Tourism and Hospitality Business

 

Research Area

Tourism Marketing
Consumer Behavior

 

Professional Certification and Awards

Excellent Instructor Award

Global Top 12 Team

1st Prize, Great China

2024 Accor 'Take Off’International Competition

 

Global Top 16 Team

1st Prize, Great China

2023 Accor‘Take Off’International Competition

 

1st Prize

The 13th Zhejiang Province Exhibition Planning & Creativity Competition, 2024

 

1st Prize, Best Costume Award

Macao Tertiary Institution Students Conference Challenge 2023

 

Excellent Instructor Award

First Runner-up

China University Business Elite Challenge

Wynn Academy Cup - 2021 Hotel Management Innovation Competition

 

Excellent Instructor Award

Champion

The 12th National College Student“Innovation, Originality and Entrepreneurship”Competition, 2021

 

Excellent Instructor Award

Champion

The 7th National College Student“Innovation, Originality and Entrepreneurship”Competition, 2017.

 

Certificate of Higher Education Qualification

Guang Dong Ministry of Education, China

 

Certificate of Secondary Technical Qualification – Lecturer of World Economics  

Guang Dong Department of Human Resources and Social Security

 

Junior Certification in Wine

Hong Kong International Wine Exchange Education Academy

 

Academic Publication

Journal Paper

  • Meng, T., & Lai, I. K. W. (2024). How employee-guest interactions and welcome hospitality create brand attitudes for first-time hotel customers. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-03-2024-0376 (SSCI Q2)
  • Wang, X.; Peng, K.-L.; Meng, T. (2023). Urban Ageing Welfare Leaking and Remedy Strategies in Macau. Urban Science. 7(1) 26. https://doi.org/10.3390/urbansci7010026
  • WANG, X., & MENG, T. (2016). The Research of Customers Satisfaction and Public Policy & Marketing Design in Special Interest Tourism - Macau Culinary Tourism, International Journal of Business and Management, 11(1) 124.

 

Conference Paper

  • Ting MENG, Guicheng Shi and Nan Jiang. (2018), A Model of Casino Attachment: Push Motivation, Pull Motivation and Customer Loyalty, 6th China Marketing International Conference, Shanghai, China.
  • Weihang HUO, Ting MENG and Hao ZHONG. (2017), A Study on the Chain intermediary effect of Post 90s College Students Online Games Consumption for Money and Time on Self-Efficacy and Escapism，5th China Marketing International Conference, Beijing, China.

 

Research Project

  • Research and Study of Tourism Base Planning and Management
  • Macau Higher Education Institutions Collaborative Development Project Funding (2022-2023)