Tammy Meng, Assistant Professor (Ph.D Supervisor)


 

Office: 4F, Building N

Tel:8590-2528

E-mail:tammymeng@cityu.edu.mo

 

Academic Qualification:

Ph.D. in Marketing, Macau University of Science and Technology, Macao

MA in Banking and Finance, University of Wales, Bangor, UK

BA in Business and Social Administration, University of Wales, Bangor, UK

 

Working Experience

2023/8 to present                      City University of Macau, Faculty of International Tourism and Management,

                                                     Assistant Professor

2021/8 to 2023/8                       City University of Macau, Faculty of International Tourism and Management,
                                                     Senior Lecturer

2013/9 to 2018/1                       Oxbridge International Education Center (Macau), Founder and Vice President

2011/6 to 2015/7                       Beijing Normal University-Hongkong Baptist University,

                                                     United International College Division of Business and Management, Lecturer

 

Teaching Area

Principles of Management

Human Resources Management

Seminar for Contemporary Issues of Tourism

Introduction to Tourism and Hospitality Business

 

Research Area

AI in tourism and hospitality

Human–Robot interaction

Hospitality Marketing

Tourism Marketing

Branding

Consumer Behavior

 

 

Professional Certification and Awards

ASIA MICE YOUTH CHALLENGE, 2025

  • Special Recognition Award

 

The 6th National Exhibition and Convention Planning & Creativity Competition,2025

  • 1st Prize
  • Excellent Instructor Award

 

The 19th National Collegiate Business Elite Challenge – Cultural Tourism & MICE Innovation and Entrepreneurship Practical Competition, National Grand Final, 2025

  • 1st Prize
  • Excellent Instructor Award

 

Accor‘Take Off’International Competition, 2024

  • Global Top 12 Team
  • 1st Prize, Great China
  • Excellent Instructor Award

 

World Research Travel Conference, 2024

  • Study Tour Planning Proposal selected for the Study Tour Best-Practice Case Repository

 

The 13th Zhejiang Province Exhibition Planning & Creativity Competition, 2024

  • 1st Prize
  • Excellent Instructor Award

 

Accor‘Take Off’International Competition, 2023

  • Excellent Instructor Award
  • Global Top 16 Team
  • 1st Prize, Great China

 

Macao Tertiary Institution Students Conference Challenge, 2023

  • 1st Prize
  • Best Team Award
  • Best Costume Award
  • Best Speaker Award

 

Certificate of Higher Education Qualification

Guang Dong Ministry of Education, China

 

Certificate of Secondary Technical Qualification – Lecturer of World Economics  

Guang Dong Department of Human Resources and Social Security

 

Junior Certification in Wine

Hong Kong International Wine Exchange Education Academy

 

Professional Society Membership

Macau Higher Education Development Association
 

Academic Publication

Journal Paper

  • Yu, J., & Meng, T. (2026). Image generative AI in tourism: Trends, impacts, and future research directions. Journal of Hospitality & Tourism Research, 50(2), 288-301. (SSCI Q1,ABS 2) https://doi.org/10.1177/10963480251324676
  • Meng, T., & Lai, I. K. W. (2025). How employee-guest interactions and welcome hospitality create brand attitudes for first-time hotel customers. Asia Pacific Journal of Marketing and Logistics, 37(1), 115-131. (SSCI Q1,ABS 1) https://doi.org/10.1108/APJML-03-2024-0376
  • Wang, X.; Peng, K.-L.; Meng, T. (2023). Urban Ageing Welfare Leaking and Remedy Strategies in Macau. Urban Science. 7(1) 26. (ESCI) https://doi.org/10.3390/urbansci7010026
  • WANG, X., & MENG, T. (2016). The Research of Customers Satisfaction and Public Policy & Marketing Design in Special Interest Tourism - Macau Culinary Tourism,  International Journal of Business and Management, 11(1) 124.

 

Conference Paper

  • Ting MENG, Guicheng Shi and Nan Jiang. (2018), A Model of Casino Attachment: Push Motivation, Pull Motivation and Customer Loyalty, 6th China Marketing International Conference, Shanghai, China.
  • Weihang HUO, Ting MENG and Hao ZHONG. (2017), A Study on the Chain intermediary effect of Post 90s College Students Online Games Consumption for Money and Time on Self-Efficacy and Escapism,5th China Marketing International Conference, Beijing, China.

 

Research Project

  • Research on the Effects and Sustainable Development of Macau's Smart Tourism Projects, Macao Foundation, MF2337, (2024-2025). Project Member
  • Research and Study of Tourism Base Planning and Management, Macau Higher Education Institutions Collaborative Development Project Funding, M22-0000371067, (2022-2023), Project Investigator