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Hongrun Wu, Assistant Professor


 

Office：  City Viva Hotel, 2nd Floor, Room VH203                                                              

Tel.：       85902955                                                                       

E-mail：  hrwu@cityu.edu.mo

 

Academic Qualification

PhD in Tourism Economics,  The Hong Kong Polytechnic University

Master of Science  in Managerial Economics,  Nanyang Technological University University

Bachelor  of Management in Tourism Management,  Ocean University of China 

 

Working Experience   

From 2026/01 to 2026/08         The Hong Kong Polytechnic University,  Research Centre for Digital Transformation of

                                                     Tourism, Postdoctoral Fellow

From 2021/11 to 2022/08         The Hong Kong Polytechnic University,  Research Associate

 

Teaching Area

Data Analytics and Technology

Hospitality Technology and Innovation

 

Research Area

Sustainable Tourism and Hospitality

Consumer Behaviour and Decision-Making

Tourism Economics

Carbon Accounting and Low-Carbon Tourism

Tourism and Hospitality Demand Modelling and Forecasting

Emerging Technologies in Tourism and Hospitality

 

Academic Publication

Journal Paper

  • Wu, H., Zhang, H., & Song, H. (2025). Tourists’ choice for carbon offset: Revealed preference vs. stated preference. Journal of Travel & Tourism Marketing, 42(7), 994–1013. https://doi.org/10.1080/10548408.2025.2470327(SSCI Q1，IF 9.0，ABS 2，ABDC-A).
  • Pang, Q., Wu, H., Qiu, R. T. R., Long, Q., & Bao, J. (2025). Tourists’ willingness to pay for pro-poor tourism income distribution. Tourism Management, 111, 105222. https://doi.org/10.1016/j.tourman.2025.105222 (SSCI Q1，IF 12.4，ABS 4，ABDC-A*).
  • Pang, Q., Wu, H., Xiao, H., Song, H., & Huang, S. (2025). Sustainable tourism paradigms across cultures. Journal of Sustainable Tourism, 33(7), 1235–1261. https://doi.org/10.1080/09669582.2025.2508504 (SSCI Q1，IF 7.8，ABS 2，ABDC-A*).
  • Wu, H., Zhang, H., & Song, H. (2024). Are Chinese willing to pay for travel carbon offset products? Journal of Sustainable Tourism, 33(7), 1281–1302. https://doi.org/10.1080/09669582.2024.2336493 (SSCI Q1，IF 7.8，ABS 3，ABDC-A*).
  • Song, H., Wu, H., & Zhang, H. (2023). Can nudging affect tourists’ low-carbon footprint travel choices? International Journal of Contemporary Hospitality Management, 36 (5): 1534–1556. https://doi.org/10.1108/IJCHM-09-2022-1175 (SSCI Q1，IF 9.2，ABS 3，ABDC-A).
  • Tang, J., Wu, H., Ramos, V., & Sriboonchitta, S. (2023). The impact of international air routes on tourism. Annals of Tourism Research, 101, 103583. https://doi.org/10.1016/j.annals.2023.103583 (SSCI Q1，IF 7.8，ABS 4，ABDC-A*).
  • Tang, J., Wu, H.*, Ramos, V., & Sriboonchitta, S. (2021). The role of weather conditions on tourists’ decision-making. Current Issues in Tourism, 24(24), 3450–3465 https://doi.org/10.1080/13683500.2021.1883555 (SSCI Q1，IF 4.6，ABS 2，ABDC-A).

 

Book Chapter

  • Song, H., & Wu, H. (2024). Evaluation in Tourism. In J. Jafari & H. Xiao (Eds.), Encyclopedia of Tourism (pp. 1–2). Springer International Publishing. https://doi.org/10.1007/978-3-319-01669-6_887-1.
  • Song, H., & Wu, H. (2023). Overview of econometric tourism demand modelling and forecasting. Econometric Modelling and Forecasting of Tourism Demand Methods and Applications (pp. 1-34). Routledge. https://doi.org/10.4324/9781003269366.
  • Song, H., Wu, H. (2023). Models in Tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_888-1.

 

Conference Paper

  • Is it possible to combine stated and revealed preferences_An application to flight offset choices, The 30th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism (01/2025), University of Houston, Houston, United States
  • Tourists’ choices for carbon offsets from both stated and revealed preference perspectives, The 20th Asia Pacific Forum (06/2024), Prince of Songkla University, Phuket, Thailand
  • Stated and revealed preferences for travel carbon offset, IATE2024 (05/2024), The University of Central Florida, Orlando, United States.
  • Exploring tourists travel carbon offset preferences and green trust influence, IMPACT2023 (12/2023), The Hong Kong Polytechnic University, Hong Kong, China.
  • Which factors influence tourists’ choice for travel carbon offset? SURREY2023 (07/2023), University of Surrey, Surrey, United Kingdom.