Office：  4F, Building N

Tel.：      8590-2536

E-mail： bylin@cityu.edu.mo                                                                

Academic Qualification

Ph.D. Arizona State University

Master of Philosophy, Renmin University of China

Master of Science, Leicester University 

Bachelor of Arts, Communication University of China

Working Experience                                                                             

From 2024/8 to Present                  City University of Macau, Faculty of International Tourism and Management,

                                                           Assistant Professor

From 2023/5 to 2024/5                   Arizona State University, Adjunct Faculty                                              

From 2018/8 to 2023/5                   Arizona State University, Teaching Assistant

From 2014/3 to 2018/7                   Beijing Union University, Lecturer

Teaching Area                                                                               

Research Area                                                                               

Professional Certification and Awards

Best Paper Award, Second prize, Tourism, hospitality, event & conference for researchers, educations, practitioners &

students (THEREPS), 2023

Best Paper Award, First prize, Tourism, hospitality, event & conference for researchers, educations, practitioners &

students (THEREPS), 2022

Outstanding teacher in Tourism College at Beijing Union University, 2017

Excellent student advisor for internship at Beijing Union University, 2016

Academic Publication

Journal Paper

• Lin, B., Lee, W., Choi, H.S., & Kathleen, A. (2026). Developing and validating an ethical risk scale for service robots in hospitality. International Journal of Hospitality and Management, 132, 104383. DOI: 10.1016/j.ijhm.2025.104383. (SSCI, top)
• Lin, B., Wang, Y., Xu, M., & Wang, Q. (2025). From conventionscape to attendee loyalty: the mediating role of experiential value and SEM-ANN. Journal of Chinese Ecotourism. (CSCD
• Yang, R., Lin, B.,* & Lee, W. (2025). An explanatory mixed-method study of outdoor food delivery robots: technology affordance approach. Asia Pacific Journal of Marketing and Logistics. DOI: 10.1108/APJML-03-2025-0457 (SSCI) 
• Fan, Y., Lin, B.,* & Lin, Y. (2025). Web3-enabled Technologies in Tourism Businesses: A Multi-method Study of User Trust, Loyalty, and Tangible Economic Outcomes. Tourism Review. DOI: 10.1108/TR-03-2025-0293 (SSCI)
• Lin, B. Fan. Y. & Yang, R. (2025). The Future of Urban Travel and Tourism: A Text Mining Analysis of Robotaxi Sentiment and Adoption. Journal of Tourism and Travel Marketing. DOI: 10.1080/10548408.2025.2469118 (SSCI)
• Lin, B.* & Lee, W. (2025). Service Robots and Initial Trust Dynamics: Consumers’ Ethical Challenges in Tourism and Hospitality. Journal of Tourism and Travel Marketing. DOI: 10.1080/10548408.2025.2468460 (SSCI)
• Lin, B., Lee, W., & Yang, R. (2025). Examining the Effect of Perceived Values and Risks on Food Delivery Robot Adoption Using Mixed Methods: Different Stakeholders’ Perspective. Information Technology & Tourism, 1-32. DOI: 10.1007/s40558-025-00313-7 (SSCI)
• Yuan, C., Lin, B.* & Wang, Q. (2025). Post-Pandemic Resilience of MICE Enterprises: An Exploratory Mixed Method Study from a Chinese Organizational Perspective. Journal of Quality Assurance in Hospitality & Tourism, 1-27. DOI:10.1080/1528008X.2025.2464944 (ESCI)
• Lin, B., Zhang, Y. C.*, & Lee, J. (2025). Tourists' perceptions of proximity tourism: Insights from sentiment analysis and fsQCA. Journal of Outdoor Recreation and Tourism, 49, Article 100848. https://doi.org/10.1016/j.jort.2024.100848 (SSCI)
• Choe, Y., Lee, W.& Lin, B.* (2024). Exploring relationships among cultural ecosystem service values, spiritual well-being, and life satisfaction after covid-19: a mixed-methods study. Tourism Analysis. DOI:10.3727/108354224X17059673670361. (ESCI)
• Lin, B., Lee, W., & Wang, Q. (2023). Residents' perceptions of tourism gentrification in traditional industrial areas using Q methodology. Sustainability, 15(22), 15694. DOI:10.3390/su152215694. (SSCI)
• Lin, B., Lee, W.& Choe, Y. (2024). Social media engagement of hashtag users in the context of local events: mixed method approach. Journal of Hospitality and Tourism Technology, 15(2), 254-270. DOI: 10.1108/JHTT-03-2023-0074. (SSCI)
• Lin, B., Lee, W., Wise, N. & Choi, H.S. (2024). Consumers' ethical perceptions of autonomous service robots in hotels. Journal of Hospitality & Tourism Research, 48(6), 964-974. DOI:10.1177/10963480231194693. (SSCI)
• Lin, B. (2017). Research on tourists' ethical behavior. Xi Jiang Wen Yi, 24, 250.
• Lin, B. (2015). The leadership of the management works in universities, Management of Observation, 4, 113-114.

*Corresponding author   __Graduate Student

Book

• Peng, S., Wang, Q., Dong, S., Chang, J., Liu, Y. & Lin, B. (2020). Abandoned mine--research on strategy of industrial heritage tourism. Science Publication.