Earlier, Dr. IokTeng Esther Kou, Master program coordinator and Dr. Zhang Chenxi, Assistant Professor of FIRM, were invited to participate in

the 2024 World City Branding Conference, which was successfully held at the MGM Cotai Hotel in Macau. This conference brought together

nearly 300 guests from international organizations, domestic and foreign cities, well-known enterprises, global universities, and social

organizations to jointly explore new opportunities and challenges in global urban development and is committed to promoting the

high-quality development of the cultural and tourism industry.

2024 World City Branding Conference

FITM has been always dedicated to cultivating tourism management talents who possess an international perspective, innovative abilities and practical experience. By participating in this conference, the college team not only had in-depth exchanges with the industry and expanded

their professional horizons but also brought the latest industry concepts back to the campus, injecting new vitality into curriculum

optimization and teaching. FITM has always encouraged close ties between faculty members and the industry, building a broader platform for the development of tourism management education, enhancing professional qualities, facilitating the in-depth integration of education and

the industry, and promoting the implementation of the  educational philosophy.

By | Zhang Chenxi, Yu Xiaoxiao

Edited by | Esther Kou Iok Teng

Reviewed by | Li Xi

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Contact: fitminfo@cityu.edu.mo