Bachelor of International Tourism and Hotel Management Programme (English)


(Applicable to students enrolled in or after 2020)

 

Course Features

The program aims to train professionals in the tourism and hospitality industry with the view of enhancing professional quality, service quality and

competitiveness of the industry. Students of Bachelor of International Hospitality and Tourism Management can take elective subjects, completing

one of the subjects from Hotel Management, Leisure and Spa Management, Food and Beverage Management, MICE Management, Gaming and

Club Management, and Intelligent Tourism Management in four school years and acquire multiple skills for enhanced competitiveness and employability.

 


 

Learning Programme

Area of Concentration: Management

Duration of Study:  4 years

Study Mode: lecture

Medium of InstructionEnglish

說明:

  1. 為完成本課程,學生必須修讀完表一所載的6門為通識教育基礎必修科目(18學分);表二所載22門專業必修科目(77學分);表三及表四所載的66門中選10門專業選修科目(30學分);以及表五所載的3門通識教育選修科目及3門跨學科教育選修科目(大學所指定其他學院的三門專業學科科目)共18學分;合計44門課(143學分)。
  2. 若選修科目選讀人數不足20人,該科目或不開班,學生需改選同表內其他科目。
  3. 學生不能重複修讀已修完之科目。

 

 

Learning Programme Structure

Credits

General Studies Core Courses

18

Major Core Courses 

77

Major Elective Course

30

General Studies Elective Courses

9

跨學科選修科目

9

Total

143

 

Table I. General Studies Core Courses

Courses

Type

Credits

Chinese Language and Culture

Compulsory

3

Constitutional and Basic Law

Compulsory

3

College English I

Compulsory

3

College English II

Compulsory

3

College English III

Compulsory

3

College English IV

Compulsory

3

 

Total

18

 

 

Table II. Major Core Courses

Courses

Type

Credit

Introduction to Tourism and Hospitality Business

Compulsory

3

Principles of Management

Compulsory

3

Introduction to Accounting

Compulsory

3

Tourism Law

Compulsory

3

Introduction to Statistics

Compulsory

3

Tourism Marketing

Compulsory

3

Principles of Economics

Compulsory

3

Travel Agency Operations and Management

Compulsory

3

Transportation Studies

Compulsory

2

Events Management and Public Relations

Compulsory

3

Seminar for Contemporary Issues of Tourism

Compulsory

3

Tourism Destination Planning and Conservation

Compulsory

3

Tourism Economics

Compulsory

3

Cultural and Heritage Tourism

Compulsory

3

Management of Leisure and Entertainment Tourism

Compulsory

3

Theories and Practice of MICE Travel

Compulsory

3

Professional English

Compulsory

3

Hospitality Industry Financial Accounting

Compulsory

3

Travel Service Management

Compulsory

3

Human Resources Management

Compulsory

3

Hotel and Resort Management

Compulsory

3

Internship

Compulsory

15

 

Total

77

 

 

Table III. Major Elective Courses

Courses

Type

Credit

Hotel Management

Managing Housekeeping Operations

Elective

3

Hospitality Facilities Management and Design

Elective

3

Management of Food and Beverage Operations

Elective

3

Supervision in the Hospitality Industry

Elective

3

Convention Management and Service

Elective

3

International Hotels: Development and Management

Elective

3

Security and Loss Prevention Management

Elective

3

International Hotel Management Studies

Elective

3

Leisure and Spa Management

Introduction to Leisure Management

Elective

3

Eco-tourism Planning and Design

Elective

3

Recreational Environment Planning and Management

Elective

3

Spa: A Comprehensive Introduction

Elective

3

Risk Management for Spas

Elective

3

Retail Management for Spas

Elective

3

International Hotels: Development and Management

Elective

3

Leisure and Spa Management Studies

Elective

3

Food and Beverage Management

Supervision in the Hospitality Industry

Elective

3

Management Service in Food and Beverage Operations

Elective

3

Training and Development for the Hospitality Industry

Elective

3

Planning and Control for Food and Beverage Operations

Elective

3

Purchasing for Food Service Operations

Elective

3

Managing Beverage Operations

Elective

3

Banquet Planning and Management

Elective

3

Food and Beverage Management Studies

Elective

3

MICE Management

Convention Management and Service

Elective

3

Hotel Conference Operations

Elective

3

MICE Logistics

Elective

3

MICE Economics

Elective

3

MICE Material Design and Production

Elective

3

Security and Loss Prevention Management

Elective

3

MICE Event and Product Management

Elective

3

MICE Industry Studies

Elective

3

Gaming and Club Management

Introduction to Gaming Industry

Elective

3

Operations of Modern Gaming Industry

Elective

3

Gaming Business Management

Elective

3

Introduction to Club Management

Elective

3

Gaming Psychology and Casino Marketing

Elective

3

Practical Casino Techniques

Elective

3

The Design and Planning of Club Activities

Elective

3

Project of Gaming and Club Management

Elective

3

Intelligence Tourism Management

Introduction to E-Tourism, Internet and Web Foundations

Elective

3

Project Management for E-Tourism

Elective

3

Introduction to Intelligent Tourism

Elective

3

Visitor Management and Interpretation

Elective

3

Internet of Things in Commerce Service Industry

Elective

3

Term Project of Intelligent Tourism

Elective

3

Intelligent Tourism Sales and Customer Relations

 Elective

3

Intelligence Tourism Management Studies     

Elective

3

 

 

Table IV. Major Elective Courses

Courses

Type

Credit

Special Topics in Hotel Management (I)

Elective

3

Special Topics in Hotel Management (II)

Elective

3

Special Topics in Hotel Management (III)

Elective

3

Special Topics in Leisure and Spa Management (I)

Elective

3

Special Topics in Leisure and Spa Management (II)

Elective

3

Special Topics in Leisure and Spa Management (III)

Elective

3

Special Topics in Food and Beverage Management (I)

Elective

3

Special Topics in Food and Beverage Management (II)

Elective

3

Special Topics in Food and Beverage Management (III)

Elective

3

Special Topics in MICE Management (I)

Elective

3

Special Topics in MICE Management (II)

Elective

3

Special Topics in MICE Management (III)

Elective

3

Special Topics in Gaming and Club Management (I)

Elective

3

Special Topics in Gaming and Club Management(II)      

Elective

3

Special Topics in Gaming and Club Management (III)

Elective

3

Special Topics in Intelligence Tourism Management (I)

Elective

3

Special Topics in Intelligence Tourism Management (II)

Elective

3

Special Topics in Intelligence Tourism Management (III)

Elective

3

 

學生需按照下列任一方式,修讀表三及表四所載的選修科目,取得30學分:

1)完成表三任一範疇內八門選修科目,取得24學分;以及修讀表三及表四所載選修科目,取得6學分;

2)完成表三任一範疇內五門選修科目,取得15學分;以及修讀表三及表四所載選修科目,取得15學分;

 

Table V. Gereral Studies Elective Courses

Courses

Type

Credit

Intercultural Communication

Cantonese and Lingnan Culture

Elective

3

Portuguese Language and Culture

Elective

3

Public Speaking Skills

Elective

3

Introduction of Western Literature Elective 3

Special Topics in Intercultural Communication

Elective

3

 

Science and Technology Prospect

Introduction to Information Technology

Elective

3

Fundamentals of Internet of Things

Elective

3

Introduction to Computer Network

Elective

3

Big Data: Decision and Cogitation

Elective

3

Introduction to Program Design

Elective

3

Special Topics in Science and Technology

Elective

3

 

International Understanding

General Study of Western Culture

Elective

3

History of Macao: the Encounter of Eastern and Western Cultures

Elective

3

Special Topics in International Understanding :Macao and the World

Elective

3

Special Topics in International Understanding:China and the World

Elective

3

 

Artistic Cultivation

Art Appreciation and Practice

Elective

3

Chinese Music Appreciation 

Elective

3

Introduction to Arts Performance

Elective

3

Movies Appreciation

Elective

3

Special Topics in Artistic Cultivation

Elective

3

 

Humanities Reflection

Comparison between Chinese and Western Philosophy

Elective

3

Introduction to Historical Masterpieces

Elective

3

Introduction to Classics

Elective

3

Service and Experience

Elective

3

Special Topics in Humanities Reflection

Elective

3

 

學生須選擇通識教育的跨文化溝通、科技展望、國際理解、藝術修養、人文反思五個範疇中的三門選修課,同一範疇中只能選擇一門;及選修大學所指定其他學院的三門專業學科科目,取得9學分(作業項目/畢業項目及以實踐為主的學科科目除外),以培養學生跨學科的視野及自創學習、自主學習能力。選修科目根據學科與社會發展或有調整。

 

Course Description

General Studies Core Courses

Chinese Language and Culture (3 Credits)

The course aims to guide students in developing an overall view on history characterized by understanding historical figures and their historical time periods, an independent personality and spirit of freedom demonstrated by “continuous self improvement”, critical social thinking and humanistic belief of “serving society and others”, diversified cultural vision and basic creative writing skills.  Students will be able to have greater ability to reflect on oneself, heave greater aesthetic sense, imagination and cultural creativity by comparing the Chinese and Western cultures.  These courses also give students a sense of what it is like to have spiritual communication with famous historical and cultural figures. Students will be able to learn about the intriguing language arts and inherit and passes on Chinese culture. More importantly, they will be to develop healthy personalities, better souls and senses, understand the wisdom of great thinkers and the talents of great artists. All these will lay a solid foundation for them to create a wonderful and colorful life for themselves.

 

Constitutional and Basic Law (3 Credits)

Constitutional and Basic Law is the most important law for implementing “One Country Two Systems” and maintaining the prosperity and stability of Macau. Gaining knowledge in the Basic Law will enable students to understand the political system and government affairs. They will also be able to solve some problems they encounter in daily lives by exercising their basic rights and fulfilling their obligations. A teaching approach that combines the legislative provisions, case studies and stimulation of thinking is adopted. The focus is not only the explanation of legal provisions but also their applications and the ways of thinking with respect to specific issues. Therefore, the course will introduce the provisions of the Constitutional and Basic Law, starting from the elementary level and proceeding to more advanced levels. Students will also be given some cases to train their thinking and ability to apply laws in practice.

 

College English I / II (3/3 Credits)  

These two English courses, which last for 15 weeks each, aim to improve the foundation English standards of students. The courses cover English comprehension, writing, oral and listening skills. Based on English taught at secondary schools, methods including group discussion, group project and individual assignment will be used to enhance the English proficiency of students to enable them to communicate in English. It is expected that after two semesters, students will be able to achieve an IELTS score of at least 5.0 and have acquired basic English listening, speaking, writing and reading skills. Their English may not be perfect but they will still be able to communicate in English in areas that they understand.

 

College English III / IV (3/3 Credits)

These two English courses, which last for 15 weeks each, aim to enhance the English proficiency of students. The courses cover English comprehension, writing, oral and listening skills. Through various teaching methods and measures, students’ ability to use English and their communication skills will be strengthened, so will their logical thinking and self-study ability. It is expected that students will achieve an IELTS score of at least 6.0 and will have no problem in using English effectively by the end of the two semesters though their English will not be flawless. In familiar settings, students will be able to understand and use complicated English.

 

General Studies Elective Courses

1 )Intercultural Communication

 

Cantonese and Lingnan Culture (3 Credits)

This course teaches students to communicate in Cantonese in daily life and help them understand and pass on Lingnan culture which refers to the culture of Guangdong, Hong Kong and Macau. Students will learn about basic Cantonese knowledge, become more proficient in Cantonese and be able to conduct basic communication through listening and oral exercises, learning at daily life settings, acquiring practical vocabularies, having lively lessons and conversations. This course will also give a comprehensive overview of the unique cultural background of Southern Guangdong, Guangdong folklore, exquisite Cantonese culture and the passing on of Southern Cantonese culture.

 

Portuguese Language and Culture (3 Credits)

This course covers basic Portuguese language and culture with a focus on the language used in daily communication. Students will learn basic Portuguese vocabularies and grammars and acquire everyday language. The current state of affairs and the culture of Portugal will be presented to help students understand different aspects, including the history, politics, economy, society and culture of Portugal and Portuguese speaking countries.

 

Public Speaking Skills (3 Credits​)

The course covers the key elements of a negotiation process, the communication skills, strategies and tactics used in negotiations, persuasion skills and their rationales.  Students will be able to apply what they have learnt in scenario practices and role plays.  Students will also be able to acquire speaking and negotiation skills.  It is expected that students will be well versed in speaking and negotiation skills, enabling them to speak in public and take part in negotiations under certain circumstances.

 

Introduction of Western Literature(3 Credits)

This course aims to help students understand the basic theories of Western literature and develop the abilities to analyze the meaning and the aesthetic aspect of literary works. Students will acquire knowledge in theories of Western literature and be able to analyze literary work.

 

Special Topics in Intercultural Communication (3 Credits)

This course adopts a topical approach in discussing and developing concepts and theories about intercultural abilities in order to develop individuals’ academic and professional cross-cultural abilities. It enables students to interact with others in a multi-cultural setting more effectively.  This course aims to develop intercultural knowledge, skills, attitude and awareness so that students will be able to ascertain the role one plays and develop the abilities to work, study and lead in a diversified and intercultural environment. 

 

2 )Science and Technology Prospect

 

Introduction to Information Technology (3 Credits)

This course teaches in a systematic manner the basic knowledge about computer and information technology, the operating system and Windows 10, the basic skills of using word processing software Word 2010, spreadsheet software Excel 2010 and presentation software PowerPoint 2010, the basic knowledge and application of computer network and the basic concepts about information technology etc.  By the end of the course, students will have acquired the basic concepts and theories of computer and information technology, understood the basic concepts of computer culture, the basic composition of a computer system and its operating theories.  Their skills of using the Windows 7 operating system and word processing software Word 2010 will also be enhanced, enabling the students to organize word documents in a better way. In addition, the students will be equipped with basic knowledge in spreadsheet software and skills to use Excel 2010, be well versed in PowerPoint 2010, understand the basic knowledge of computer network and information security and will have acquired the skills of using Outlook 2010 email system and browser Internet Explorer.  Also, they will have gained basic knowledge in data base, programming and application of computer multimedia.  Finally, they will understand major research issues, such as current development of information technology, the characteristics of information profession and its application and data mining. 

 

Fundamentals of Internet of Things (3 Credits)

The internet of things (IoT) is developed on the basis of internet. Traditional telecommunication and its data carrier make it possible for all physical items to be located and therefore to be connected. The IoT comprises three layers, including the perception layer, the network layer and the application layer. As a compulsory course for communication engineering (IoT discipline), network engineering and IoT technologies are taught so that students will understand the concept of IoT and acquire technologies related to IoT, including radio frequency identification, IoT communication, middleware and IoT technologies for the application layer.  Students will also be able to understand industrial and agricultural IoT and the application of IoT in military, health care and at home.

 

Introduction to Computer Network (3 Credits)  

Computer network is new technological area developed on the integration of computer and telecommunication technologies. It is a major technology of the computer industry and also a comprehensive subject developing rapidly and applied widely in an information society. This course integrates foundation knowledge of computer network with practical application, enabling students to have more intuitive understanding of the principles of computer network, network protocol and network services, laying a solid theoretical foundation for the advanced courses on computer network, network management and safety.

 

Big Data: Decision and Cogitation (3 Credits)

The concept of big data arises from the development of computer technologies and internet. There is a need to offer a professional course on the thinking and decision making with respect to big data since the e-commerce profession requires big data thinking.  This course aims to develop the network thinking of students and enable them to create an impact on traditional industries in the internet big data era. The teaching method that combines theories with case studies enables students to understand the value of big data and the technologies and methods adopted by existing enterprises in processing big data. Through group discussion and presentation, students will be equipped with the ability for intelligent data conversion and to analyze the outcomes.

 

Introduction to Program Design (3 Credits)

This course provides a comprehensive, in-depth and systematic introduction to programming design and programming languages so that students will have a preliminary understanding of computers and will form a basic concept about programming design. By learning to use a typical programming language to write programs, students will be able to acquire basic programming design methods and establish a good style of programming design.  Students will also be able to understand the importance, functions and meaning of this course in the whole series of computer courses.  This course presents the development of programming design systematically with an emphasis on the structured programming design and object-oriented programming.  In addition to giving an in-depth overview of the fundamental and frequently used elements of programming design languages, this course also explains in detail the concepts of arrays, pointers and functions, their functions in programming and their meaning in data structure. The introduction of programming design languages and their applications enables students to understand how the structured programming design is featured in the programming languages.

 

Special Topics in Science and Technology (3 Credits)

Modern science and technology is keeping pace with social progress and is making rapid development. New ideas, new knowledge, new methods and new outcomes such as nanotechnology, internet thinking, technology innovation, big data analysis, cloud services, social networks, internet of things, e-commerce, internet finance have emerged one after another.  To keep pace with the progress of the world and introduce to students the most updated and important developments in the nature and the science and technological areas, this courses will adopt different teaching methods such as lecture, practice, seminar and tutorial based on the social development and offer science and technology related topical projects on state-of-arts technologies for discussion and research by students. It is expected that the study of a science and technology related topic will enable students to acquire wider knowledge in modern science and technology so that they can keep abreast of technological development.

 

3 ) International Understanding

 

General Study of Western Culture (3 Credits)

The General Study of Western Culture introduces the origins, development and evolvement of Western culture from a macro perspective. It aims to introduce Western culture to undergraduate students in a systematic manner. This course gives a comprehensive and detailed account of Ancient Greek culture, ancient Roman culture, medieval Christian culture and modern Western culture so that students will be able to get an overall picture of the development and evolution of Western culture, know about the major events in Western cultural history, the spirit of different times, the internal logics and spiritual impacts of the development of Western culture, the interaction among the key elements of Western culture. All these enable students to understand the evolution process of Western culture so that they can look at the current coexistence of different civilizations from an objective perspective. This course covers four sessions. First, the introduction of Western cultural spirit, which enables students to understand the history and characteristics of the development of Western culture, the traditions of Greek and Hebrew cultures; second, Greek states culture and the rise and fall  of the Roman Empire; third, medieval Christian culture, including Christianity and feudal society of western Europe; fourth, Western contemporary and modern culture, the  and  humanism, covering the Renaissance, humanism, the Reformation, transformation of Western politics and culture (modernization), the Age of Discovery and the rise of contemporary nation states.

 

History of Macao: the Encounter of Eastern and Western Cultures (3 Credits)

This course is a major elite course of the City University.  It introduces the history of Macau covering the period since its establishment to contemporary time, looking at the political, economic and cultural aspects.  It talks about the position and role of Macau in the history of Chinese and Western cultural exchange, the development of Macau’s political system and the ups and downs and evolution of Macau’s economy so that students will understand the unique history and the importance of Macau and be able to explore the reasons behind and the process of Macau’s social and historical development. This course covers the following seven sessions: first, Macau studies from the global cultural perspective; second, the arrival of Portugal and the establishment of Macau; third, the implementation of Western political, legal and military systems in Macau, including the Legislative Assembly, Macau Holy House of Mercy, Governor system and the judicial and legal systems; fourth, the governance of Macau by the Ming and Qing governments; fifth, the economy of Macau, including maritime trade, vessel quota system and the transformation of Macau’s economy in modern time; sixth, the development of Western science and technology in Macau, including astronomy, geography, Western science and technology, alien animals and plants; seventh, Western social lives and customs in Macau, including customs of marriage, funeral and burial, food and drink and social etiquette etc.

 

Special Topics in International Understanding: Macao and the World (3 Credits)

A strong teaching team comprising University leaders and experts of research in Macau issues will deliver keynote addresses on the role of Macau and the twists and turns of its fate in during the historical progress of the world with an aim to enhance students’ understanding of Macau’s history and their knowledge in the current social and economic developments of Macau. This forms an important part of national and SAR education. This courses mainly covers the following sessions: first, the Age Discovery and the establishment of Macau in 1557; second, Macau and contemporary cultural exchange between China and the West; third, Macau and contemporary Chinese revolution; fourth, modernization of Macau society and the rise of Chinese merchants in Macau; fifth, the development of Macau’s political system: the return of sovereignty of Macau and the Basic Law of the Macao SAR; sixth, national development and the role of “one platform, three centers”.

 

Special Topics in International Understanding: China and the World (3 Credits)

This course is a new elite general education course offered by the City University of Macau. It focuses on the conflicts and intersection China had with the world in ancient, contemporary and modern history. A strong teaching team comprising University leaders and renowned experts and scholars in different areas will talk about the major issues of Chinese history, politics, diplomacy, society and economy in order to enhance students’ understanding of ancient and contemporary Chinese history and the situations of modern Chinese society and help students form a correct view of history.  In addition, students will be able to look at major reforms and transformations of modern Chinese society from an objective perspective and understand their impact on current society. They will also gain knowledge in the current international political situations and China’s diplomacy. The course mainly covers the following sessions: first, ancient Chinese history; second, reforms and transformation of contemporary China; third, China and the world during the cold war; fourth, the origins of Chinese language and writing and the promotion of them to the world; fifth, China’s development path to a modern country; sixth, major-country diplomacy and Belt and Road initiative etc.

 

4 ) Artistic Cultivation

Art Appreciation and Practice (3 Credits)  

This course enables students to have a preliminary understanding of the development of foreign art history, gain basic knowledge in Western art trends and different genres of fine arts and acquire foreign research methods in art history. It also enhances the artistic sense and art appreciation ability as well as the artistic performance and creative ability of students, explains the origin and development of human civilization. This will help inspire the creative spirit of students, cultivate their sense of fine arts and art appreciation abilities, enhancing their overall quality. This course covers the fine arts of ancient Greece and Rome, medieval period and the Renaissance (the renaissance of Italy, the Netherlands and German etc.), fine art research in the neoclassicism, romanticism and impressionism of France in 19th century, research in different genres of modern Western fine arts etc. In addition, teachers and students may create thematic works and have free creations.

 

Chinese Music Appreciation (3 Credits)

By learning about the basic theories of Chinese music and appreciation of classical works, students will be able to understand the aesthetics of Chinese music and its role and position in Chinese culture, have a basic understanding of the development history of different types of national music and the characteristics of the music of different ethnic groups. They will also be able to know the classical world well and to appreciate them. Guidance can be given to talented students with interest to enhance their abilities. This course covers the aesthetic theories and development history of Chinese music, the musical styles of different Chinese ethnic groups, appreciation of the classical works of different genres, student practices and guidance and training.

 

Introduction to Arts Performance (3 Credits)

Introduction to Arts Performance places emphasis on practice and covers drama and screen performance, dancing and speeches. By introducing fundamental theories and providing guidance and training on actual performances (different options provided by different teachers), this course provides students interested in performances and speech with professional training, raising their standard of performance. This course covers the basic theories of different types of performance and training of performance at the beginner’s level.

 

Movies Appreciation (3 Credits)

In this era of we-media, it is important the students have basic knowledge in the media. Movies appreciation abilities cover a wide range of knowledge including ethics, aesthetics, political science, laws, sociology and history etc. This course covers a large number of different types of Mainland and foreign movies and uses classical works as a powerful and convincing means of aesthetics education, achieving a synergy of different types of knowledge, thinking and theory, making it possible for students to adopt an integrated approach in applying what they have learnt.  This course also offers opportunities for students to have open discussion. Through the above, students will be influenced by the values of truth, benevolence and beauty and be able to identify the positive and negative impacts of audiovisual media on the public and on individuals. Different teaching methods, including online classroom, online editing and interactive platform will be adopted. Video equipment and video clip technology are leveraged to teach students to produce their own programs, edit and reproduce news clips, upload their works onto public platforms to experience the influence of public opinions created through interactions with internet users. Such practices will help enhance the creativity of students. In addition, students will be encouraged to write film critics and contribute articles to different types of media.

 

Special Topics in Artistic Cultivation (3 Credits)

Literary arts are a lively representation of social phenomena. Contemporary social literary arts are rich in forms, come in variations and develop rapidly. There have been different categories and genres emerging. To help our students understand the most recent developments in the area of literary arts, this course adopts different teaching methods such as seminar, face to face teaching, training and practice. It also offers topical projects on contemporary literary arts. All these will help stimulate the interest of students in learning and broaden their horizons, enable them to acquire a wider scope of knowledge and adapt to the changing time. It is expected that students will be able to understand the updated developments in the area of literary arts.

 

5 ) Humanities Reflection

Comparison between Chinese and Western Philosophy (3 Credits)

Philosophy is a core general education course.  Unlike professional teaching which places emphasis on a systematic and complete approach, this course centers around fundamental philosophical issues (religious philosophy and beliefs, political philosophy and social issues, moral philosophy and the issue of life, metaphysics and epistemology) and presents different views of the East and the West on the same issue. It aims to introduce students to fundamental philosophical questions and prompt them to think about the meaning of these issues so that students will ponder and understand the traditional wisdoms of both the East and the West, develop the abilities of reflection and critical thinking, which are most important for the creation of human culture and development of knowledge, and acquire the qualities, including independent thinking, academic freedom and care about the world, which define intellectuals.

 

Introduction to Historical Masterpieces (3 Credits)

This course aims to introduce historical masterpieces to students, stimulate their interest in history and humanities, enable them to gain an overall picture of historical studies and reflect on the development of human societies, forming a solid foundation for the general education of students. This course covers the works of medieval (approximately Han, Jin, Northern and Southern dynasties) to contemporary period.  Teachers can decide on the subjects offered and the scope of studies based on their academic specialties). This list of works include: “Records of the Grand Historian” (史記), “Records of the Three Kingdoms” (三國志), “History as a Mirror” (資治通鑒), “ Book of Han” (漢書), “Book of Later Han” (後漢書), “Commentary to the River Classic” (水經注), “A Record of Buddhist Monasteries in Lo-yang” (洛陽伽藍記), “Buddhist Records of The Western World” (大唐西域記), “Case Study of Ming Dynasty Confucianism” (明儒學案) and “Studies in Literature and History” (文史通義) etc.

 

Introduction to Classics (3 Credits)

This course introduces students to classical works created during the formation process of Chinese civilization so that students will be able to learn about such civilization through systematic readings and understand the wisdom of applying those classical works in solving general problems. There are three teaching targets. First, enable students to find a way to settle themselves by learning from the traditional culture; second, give students the mission of passing on Chinese culture; third, enable students to have a preliminary understanding of humanities research. This course covers two categories of classical readings and passing on of Chinese civilization. The former includes the Four Books, Six Classics, classical poems, poetry of Tang and Song Dynasties. The latter includes “History of the Study of the Classics” (中國經學史), “Classical Chinese Philosophy” 《中國古典思想》and “Contemporary Chinese Philosophy” 《中國近代思想》.

 

Service and Experience (3 Credits)

This course is developed around the core civic qualities and values of “respect for human dignity-social justice, responsibility, privacy and authority”. It is service oriented and aims to encourage students serve the school, community or participate in other social services. It teaches students not to see themselves as being superior and to be willing to reach out to others and care about society. Students will develop a sense of willingness to interact with others and care about society as their civic awareness is formed, enhanced and developed. This course starts with fundamental livelihood and social issues and extended from classroom teaching to the community (cooperation with institutions or units) to create a mutually beneficial and diversified approach of service. It provides students with the learning experience based on positive learning and with a focus on social justice. The group study model will form the basis for the growth of the entire team. Students will be required to respond to imminent social issues.  With a dual emphasis on both “service” and “learning”, students will be able to gain more experience, enhance their cognition and learning abilities through the “service reflection service reflection” approach. They will develop an acute sense of observation, strong social service ability, serious thinking and problem solving ability.  The course also covers the humanistic aspect of a civic society, implements the whole-person education philosophy in order to nurture our students to become providers of social resources, active learners, and producers of services and persons willing to lend a helping hand so that they will become future leaders of social services and social transformation.

 

 

Compulsory Core Courses

Introduction to Tourism and Hospitality Business (3 Credits)

This subject aims to give an introduction to the development of the tourism and hotel industry. Topics include general concepts of tourism, travel motivations, scope and structure of travel organizations and travel-related professions.  Basic issues regarding hotel management will also be discussed.

 

Principles of Management (3 Credits)

The subject aims to provide students with the general knowledge of management in terms of the organizational design, structure, culture, inside and outside stakeholders, and the pattern and discipline of organizational operation. Various functions of management such as managing organizational processes, technological environment, and organizational environment will be discussed. Moreover, the study tools like case studies and group projects will be employed, in order to ensure students' understanding on this subject.

 

Introduction to Accounting (3 Credits)

This subject is the introduction to accounting which includes double entry bookkeeping.  Through class practices, students will be able to apply the principles and theories learnt. In addition, preparation and analysis of financial statements of a company will be discussed.

 

Tourism Law (3 Credits)

In this subject, students will be provided with information concerning the international tourism organizations in major countries, tourism legislation, safety management plans applying to the travel industry, regulations for tour guide and legislation for the hotel and tourism industry. In addition, the possible consequences of failure to satisfy legal obligations will be examined.

 

Introduction to Statistics (3 Credits)

This subject enables students to understand the purpose of Statistics.  Students are taught the methods to collect statistical data, to analyze collected data and to present the data by using different types of graphs and charts.

 

Tourism Marketing (3 Credits)

The main objective of this subject is to introduce the theories and principles of tourism marketing, analysis and evaluation of the market for the tourism industry, elimination of inappropriate market information and application of marketing strategies.

 

Principles of Economics (3 Credits)

This is an introductory subject concerning the basic concepts and principles of economics.  Topics concerning the theory of choice, as well as the demand and supply and price determination both at micro and macro level will be discussed to cultivate the analytical abilities of students in business and economics.

 

Travel Agency Operations and Management (3 Credits)

Information on the structure, various departments and their corresponding functions of a travel agency will be provided. Student will be guided to perform the reservation procedures including travel tour, transportation and hotel rooms for customers, and the use of the computer reservation systems.

 

Transportation Studies (2 Credits)

This subject aims to survey the overall structure of the passenger transportation through the analysis of various elements including the nature, economy and pricing of the major transportation modes for the tourism industry.

 

Events Management and Public Relations (3 Credits)

The main objective of this subject is to discuss the development and management of events.  Topics include the planning of schedules, selection of venues and locations, vendors of related-industry, risk management and professional ethics.

 

Seminar for Contemporary Issues of Tourism (3 Credits)

A series of seminars on various contemporary issues related to the tourism industry will be open to students for discussion. Topics discussed include cruise travel, sports tourism and professional ethics for tourism industry.

 

Tourism Destination Planning and Conservation (3 Credits)

This subject provides students with an understanding of the purpose of tourism destination planning and the various sectors of the tourism industry. Moreover, outside factors affecting tourism planning which include natural and cultural resources, finance, government policy and the concepts of regional and tourism destination planning will be discussed in this subject.

 

Tourism Economics (3 Credits)

The objective of this subject is to analyze the economical effect of local tourism at micro and macro level. Students are also taught with the methodology of cost and profit analysis in order to enable them to analyze local tourism in regard to economical aspects.

 

Cultural and Heritage Tourism (3 Credits)

This subject aims at providing students with the concepts and characteristics of cultural and heritage tourism, and the cultural heritage of various parts of the world. The exploit of cultural heritage, management and preservation of tourism destinations, and the mutual relations between tourists and tour guides will be discussed.

 

Management of Leisure and Entertainment Tourism (3 Credits)

This subject aims to help students to understand the origins and concepts of leisure and entertainment tourism, the scope, psychology and expectations of participants of leisure and entertaining activities, and to incorporate this understanding into the promotion, development and planning, operations and management of leisure and entertainment business.

 

Theories and Practice of MICE Travel (3 Credits)

The objective of this subject is to discuss the development and scope of MICE travel.  Throughout the subject, students will be able to learn the method to select the most appropriate venue for MICE activities considering factors which include on-site support, accommodation and transportation, logistics flow and precautions against accidents.

 

Professional English (3 Credits)

This subject aims to develop students' English language proficiency in listening, speaking, reading and writing with emphasis on expanding their vocabulary on tourism-related topics and situations. Comprehension and summary skills will be developed through magazine articles, news stories, and materials that are available on the web and are specifically tourism and hospitality industry related.

 

Hospitality Industry Financial Accounting (3 Credits)

This subject presents basic financial accounting concepts and teaches students how they apply to the hospitality industry. It offers the most recent formats, information, and schedules. Numerous case studies will be used to give students practice using accounting information.

Topics include:

  • The responsibilities of a hospitality property's accounting department
  • Advantages and drawbacks of various types of income statements
  • The role of inventory in calculating profit

 

Travel Service Management (3 Credits)

This subject aims to provide students with the knowledge of the different types and characteristics, communication system and quality management of the travel service industry through case studies.

 

Human Resources Management (3 Credits)

Principles and strategic purpose of human resources management will be explored in this subject. Students will be able to acquire the relations between human resources management strategies and business strategies that are necessary to maintain the competitiveness of the company.

 

Hotel and Resort Management (3 Credits)

This subject enables students to understand the different departments, structure and operations of a hotel. In addition, repairs and maintenance of the property and facilities of hotels and resorts will be explored. Furthermore, this subject will also include the sanitation and safety precautions.

 

Internship (15 Credits)

The intern units of International Tourism and Hotel Management for bachelors are generally hotels or travel agencies, mainly related to Hotel (Front Office, Housekeeping, Catering, etc.), travel agency (Liaison or the marketing department, account transfer department, reception, Ministry of Personnel or human resources, finance, ticket center, and retail outlet, etc.).  Students are required to submit an internship report after the internship.

 

Major Elective Courses

Hotel Management

 

Managing Housekeeping Operations (3 Credits)

Housekeeping is critical to the success of today's hospitality operations. This subject shows what it takes to direct day-to-day operations of this department, from big-picture management issues to technical details for cleaning each area. This subject also focuses on the extensive changes in the hotel industry, includes the following topics:

  • Energy management, sustainability and "green" housekeeping
  • Post 9/11 security issues
  • Health concerns
  • Amenities and guestroom furnishings (bathrobes, triple sheeting, higher thread counts, "bed wars," pillow menus, wireless Internet, etc.)
  • Human resources (diversity, recruitment challenges, immigration reform laws, turnover, selection and interviewing)

 

Hospitality Facilities Management and Design (3 Credits)

This subject teaches students how to keep every area of a hotel property running smoothly. It takes a systems approach to hospitality facilities issues, while also providing a summary based on functional spaces within a property. It features the latest information on facilities management and design issues. Students will learn how technology can streamline operations procedures, how to balance environmental concerns with guest satisfaction, and how to communicate effectively with hotel engineering personnel.

 

Management of Food and Beverage Operations (3 Credits)

This subject gives the students the foundation they need to make smart decisions in food and beverage operations. The subject addresses ways in which food and beverage operations have adapted management and operating tactics from other industries, what operations are doing to maintain or improve quality standards while reducing expenses, and how high-tech strategies are being used to give customers greater value for their dining dollars. The subject offers an expanded discussion of marketing channels and tactics used by food service managers, information on sustainability issues in food service, and discussion of nutrition issues including menu labeling legislation, organic foods, food allergies, and the obesity problem.

 

Supervision in the Hospitality Industry (3 Credits)

Help aspiring hospitality supervisors hit the ground running with the skills will be taught in this subject. The students will be prepared to juggle with expectations of management, guests, employees, and governmental agencies. Numerous case studies help students practice solving problems they may face on the job. This subject also provides resources to help students create a professional development plan for their hospitality career.

 

Convention Management and Service (3 Credits)

This subject provides students with the most current and comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale.

This subject also offers expanded coverage of key industry trends, including the greening of meetings, new technology applications, social media, and the popularity of second-tier cities. Numerous useful charts, graphs, interviews, examples, and Internet exercises to give students insight into situations they will encounter on the job.

 

International Hotels: Development and Management (3 Credits)

This subject Introduces students to the exciting world of international hospitality with key issues in global hotel development and management. Students will learn about new trends and developments that have changed the context of international hotel operations and management and explore international policies affecting travel, tourism, and hospitality development. Numerous tables, exhibits, and statistics provide students with the most current information available.

Topics include:

  • Trends in global distribution systems, sustainable development, new hotel products, and consumer demographics
  • Growth and importance of China, India, and the Middle East as destinations for hotel development and management
  • Country-specific policies regarding investment regulations, visa programs, hotel classification systems, and travel advisories

 

Security and Loss Prevention Management (3 Credits)

Prepare the students to handle vital risk management issues in the hospitality workplace. Includes safety and security case studies developed with industry professionals; links to Internet-based, hospitality-specific resources for safety and security; and dozens of exhibits and updated sample forms and documents. Topics include information on working with an in-house safety committee, crisis communications, and the importance of safety equipment to loss-prevention management.

 

International Hotel Management Studies (3 Credits)

Special topic studies will provide the current issues related to the Hotel Industry with case studies to allow students to explore these cases together so that students will not only learn "knowledge", but also acquire the "learning approach" to develop their creativity and hand on skills.

 

Leisure and Spa Management

 

Introduction to Leisure Management (3 Credits)

This subject covers the themes of leisure business management, including the basic concepts of leisure service industry, leisure industry analysis, objective management of leisure industry, strategic management and quality management elements; the initiation, change, innovation and marketing of leisure industry; the competition and cooperation relationship in leisure industry; the characteristics of public sector and non-profit organizations involving in leisure management; and also it explores the  impact of globalization and localization on the leisure industry management .

 

Eco-tourism Planning and Design (3 Credits)

This subject offers theory of eco-tourism planning and design, survey and evaluation of eco-tourism resources, evaluation of eco-tourism environmental quality and assessment of environmental impact, environmental protection planning of eco-tourism, principles and methods of eco-tourism area planning, planning and design of eco-tourism facility, market research and marketing planning of eco-tourism, community involvement in eco-tourism planning, etc.

 

Recreational Environment Planning and Management (3 Credits)

The objective of this subject is to provide students with specialized knowledge of the planning and management of recreational environment based on which to expand the vision and field of planning and management of recreational resources, including:

  • Recreational resource and tourist management
  • Assessment of recreational Tourism resource;
  • Resource development and environmental planning of Recreational Tourism;
  • Case Study of recreational Tourism Environmental Planning

 

Spa: A Comprehensive Introduction (3 Credits)

This subject takes an in-depth look at subjects ranging from the history and cultural development of spas to spa terminology and financial realities. It also examines today’s spa industry, and introduces students to spa careers. In addition, it takes students through a typical day from a spa director’s perspective, examines the qualities of an outstanding spa experience, and discusses industry trends and future directions. This subject provides a strong foundation of knowledge for success in the spa industry.

 

Risk Management for Spas (3 Credits)

Help your students learn to identify, analyze, and transfer risks pertaining to staff, guests, property, treatments, products and equipment, and information technology in the spa environment. This subject is divided into 10 modules: Introduction, Staff and Human Resources Liabilities, Guest-related Liabilities, Facility Operations and Property Liabilities, Treatments and Services Liabilities, Product and Equipment Liabilities, Handling Incidents and Emergencies, Insurance, Information Technology, Understanding the Legal Process. The content includes links to relevant websites, sample forms, and useful articles.

 

Retail Management for Spas (3 Credits)

This subject teaches students retail planning, inventory management, maximizing profits, sales and service, visual merchandising, and marketing within the spa environment. This subject will help aspiring spa professionals increase their retail knowledge and understanding of vendor partner relationships. Many Web-based references are used to illustrate the concepts discussed in the subject.

 

International Hotels: Development and Management (3 Credits)

This subject Introduces students to the exciting world of international hospitality with key issues in global hotel development and management. Students will learn about new trends and developments that have changed the context of international hotel operations and management and explore international policies affecting travel, tourism, and hospitality development. Numerous tables, exhibits, and statistics provide students with the most current information available.

Topics include:

  • Trends in global distribution systems, sustainable development, new hotel products, and consumer demographics
  • Growth and importance of China, India, and the Middle East as destinations for hotel development and management
  • Country-specific policies regarding investment regulations, visa programs, hotel classification systems, and travel advisories

 

Leisure and Spa Management Studies (3 Credits)

This subject provides current issues related to the Leisure and Spa Industry for students’ insightful examination in order to let them obtain the most current information in both theories and practices.

 

Food and Beverage Management

 

Supervision in the Hospitality Industry (3 Credits)

Help aspiring hospitality supervisors hit the ground running with the skills will be taught in this subject. The students will be prepared to juggle with expectations of management, guests, employees, and governmental agencies. Numerous case studies help students practice solving problems they may face on the job. This subject also provides resources to help students create a professional development plan for their hospitality career.

 

Managing Service in Food and Beverage Operations (3 Credits)

This subject offers students how food service professionals create and deliver guest-driven service; enhance value and build guest loyalty; and continuously improve the process of providing excellent service. Students learn how every aspect of a food service operation contributes to the guest experience, and explore unique features of a variety of food and beverage operations. This subject also covers the menu trends, new service skills and styles.

 

Training and Development for the Hospitality Industry (3 Credits)

Every hospitality organization needs well-trained employees. Guests expect it, and employees are now choosing employers based on the training and professional development they offer. This subject will teach the students how to be excellent trainers who understand the role training plays in the organization, how to design it, and how to deliver it.

Students will learn:

  • Why training is vitally important to a property’s success
  • How to use a variety of assessment methods to determine training needs
  • Instructional design techniques and processes
  • What mentoring is—and isn’t

 

Planning and Control for Food and Beverage Operations (3 Credits)

This subject teaches students the most up-to-date control processes and new technologies used to reduce costs in food and beverage operations worldwide. It shows students how planning and control functions can help operations work more efficiently, compete for market share, and provide value to guests. Many Web-based references are used to illustrate the concepts discussed in the subject.

 

Purchasing for Food Service Operations (3 Credits)

This subject teaches the latest thinking in purchasing, guided by a review committee of food purchasing professionals from restaurants, hotels, and on-site/managed services organizations. The subject focuses on value-added purchasing strategies and techniques that go beyond a basic product specification approach. Students will learn how the purchasing control point is a vital element in the food distribution chain from the source and manufacturers to the guest at the table. It covers the latest in e-purchasing, addresses trends in purchasing and product, and features vital information on security, food safety, and ethics from both the distributor’s and operator’s perspectives.

 

Managing Beverage Operations (3 Credits)

This subject focuses on the successful elements of a beverage operation, based on research to identify those that are thriving. Discussions of leadership and supervision focus on the management and leadership practices specific to a beverage operation, including emotional intelligence and the importance of relationships, communication, recruitment and training, and motivation and performance reviews. It offers a real-world approach to beverage controls, purchasing through serving, technology, design, and handling guest complaints. Topics also cover sales and marketing includes both food and beverage products, and boosting sales through technology and unique service.

 

Banquet Planning and Management (3 Credits)

This subject provides students with the understanding of banquet planning and management.  Topics include organizational structure and the various positions in the banquet and sales division, banquet menu planning and seat planning, different types of banquets and program rundown.

 

Food and Beverage Management Studies (3 Credits)

Special topic studies will provide the current issues related to the Food and Beverage Management with case studies to allow students to explore these cases together so that students will not only learn "knowledge", but also acquire the "learning approach" to develop their creativity and hand on skills.

 

MICE Management

 

Convention Management and Service (3 Credits)

This subject provides students with the most current and comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale.

This subject also offers expanded coverage of key industry trends, including the greening of meetings, new technology applications, social media, and the popularity of second-tier cities. Numerous useful charts, graphs, interviews, examples, and Internet exercises to give students insight into situations they will encounter on the job.

 

Hotel Conference Operations (3 Credits)

Characteristics of conference, décor of conference rooms, service provided by the conference attendants, sales of the hotel conference service and the renting of equipment will be introduced in this subject. Upon completion of the subject, students will be able to acquire the skills to maximize profits of hotel.

 

MICE Logistics (3 Credits)

This subject introduces the logistics flow of a MICE event from planning, budgeting, venue and equipment selection to the designing of program rundown.

 

MICE Economics (3 Credits)

Discusses the role of MICE in Macao in recent years, and the direct economical effects bring along by its development and trends.

 

MICE Material Design and Production (3 Credits)

This subject aims to teach the methodology for doing surveys and analysis related to the MICE industry. Through these surveys and analysis, students will be able to understand the development of MICE; the different materials used, their characteristics and the visual effects produced by each material. Furthermore, MICE product design and production will be discussed.

 

Security and Loss Prevention Management (3 Credits)

Prepare the students to handle vital risk management issues in the hospitality workplace. Includes safety and security case studies developed with industry professionals; links to Internet-based, hospitality-specific resources for safety and security; and dozens of exhibits and updated sample forms and documents. Topics include information on working with an in-house safety committee, crisis communications, and the importance of safety equipment to loss-prevention management.

 

MICE Event and Product Management (3 Credits)

The main objective of this subject is to teach the management of MICE event which include budgeting, obtaining sponsorship, risk evaluation, MICE planning and promotion. Furthermore, coordination of the MICE event will also be discussed which involved equipment, on-site support and registration, etc.

 

MICE Industry Studies (3 Credits)

Special topic studies will provide the current issues related to the MICE Industry with case studies to allow students to explore these cases together so that students will not only learn "knowledge", but also acquire the "learning approach" to develop their creativity and hand on skills.

 

Gaming and Club Management

 

Introduction to Gaming Industry (3 Credits)

This subject is an introduction providing basic information on the gaming industry. The main topics discussed include table games and slot operations, the security and surveillance departments, gaming revenue departments and casino marketing, etc. Through this subject, students will be able to know the phenomenal growth of the gaming industry.

 

Operations of Modern Gaming Industry (3 Credits)

The main objective of this subject is to discuss all the rules and operations related to the gaming industry including issues related to the allocation of human resources, security, taxation, facilities for entertainment, finance and credit.

 

Gaming Business Management (3 Credits)

This subject introduces the organizational structure of the casino, human resources allocation, and operational strategies to enable students to understand the roles and responsibilities of the casino manager and to acquire necessary management techniques.

 

Introduction to Club Management (3 Credits)

This subject introduces the outlook and composition of the industry in the tourism business. Through this subject, students will understand the responsibilities of club managers for them to acquire necessary management strategies and techniques in the maintenance of environmental safety.

 

Gaming Psychology and Casino Marketing (3 Credits)

This subject analyses the psychological characteristic of the rational gambler’s gaming motivation and non-rational gambler’s overflow to bet. This subject simultaneously discusses the measure of prevent non-rational gambler’s overflow to bet and encourage rational gambler’s to bet, to introduce of gaming psychology and appraise different promotion program’s utilization and benefit.

 

Practical Casino Techniques (3 Credits)

This subject introduces the principles of Casino, dealer position, terms and conditions, regulations and odds of Baccarat and Black Jack.

 

The Design and Planning of Club Activities (3 Credits)

This subject teaches students how to establish and plan club activities to enable the learners to understand and master the abilities in club activities planning, to accurately position, design and revitalize the mode of activities in the club to effectively enhance the satisfaction of club high ended customers.

 

Project of Gaming and Club Management (3 Credits)

Students will deeply explore the operational process in a selected topic or a case in gaming and club management and write a paper about operation under supervision of professors.

 

Intelligence Tourism Management

 

Introduction to E-Tourism, Internet and Web Foundations (3 Credits)
This subject provides an overview of electronic tourism. Business models underlying e-tourism are studied, and information is presented with a balanced approach between business analysis, marketing, network technology, and Web site development. It also introduces students to the basic technologies and tools that make up the current Internet in tourism industry. They also learn the principles of Web page design using W3C standard HTML and the FrontPage 2000 Web Author in Program. The characteristics of an effective e-tourism store front are also presented.

 

Project Management for E-Tourism (3 Credits)
This subject presents basic concepts of project management as they apply to a Web environment, including defining project scope, task lists, budgeting resource allocation, tracking, and creating a management flow chart. The concept of E-teams and online collaborative technologies will be introduced.

 

Introduction to Intelligent Tourism (3 Credits)

Intelligent tourism is a modern engineering with application of intelligent cloud computing, networking, 3G, triple play and other intelligent technologies for tourism services and management innovation to bring about the whole process of tourism activities and management, and the intelligent application of the whole chain of tourism industry. This subject covers the basic concepts of intelligent tourism and further to make students understand how to apply intelligent technology to tourism for easy to obtain information, plan travel, book tickets, arrange accommodation and spending which greatly improves the travel experience.

 

Visitor Management and Interpretation (3 Credits)

The subject focuses on political and ethical issues relating to the interpretation, representation and display of culture in museums and heritage sites and the relationship between visitor management and interpretation. Students will be taught the wide variety of visitor management approaches and techniques, as well as learning and communication theories. Practical examples will be used to evaluate the role of visitor management and interpretation in enhancing the visitor’s experience.

 

Internet of Things in Commerce Service Industry (3 Credits)

Nowadays, the world is coming into the era of internet of things. Internet of things is a new wave of information industry after the emerging of computer, internet and mobile communication network. The US, EU and Japan has attached a lot of importance to the work of internet of things. China is also making efforts in developing internet of things as a state strategy. The market space for business and trade services in China is particularly large and the application prospect of the internet of things in logistics industry, retail trade, catering services and convention and exhibition industry is very bright. In this subject, students will study the problems rising during the application process of the internet of things in the area of business and trade services and put forward some countermeasures.

 

Term Project of Intelligent Tourism (3 Credits)

Students will deeply explore the operational process in a selected topic or a case in intelligent tourism management and write a paper about operation under supervision of professors.

 

Intelligent Tourism Sales and Customer Relations (3 Credits)

This subject aims to examine the use of intelligent technology in advertising, promotion, brand and overall strategy of the successful tourism products and the service marketing. It focuses on the data-driven of customer relationship management system and how to use intelligent tourism to attract and retain visitors as well. How to use the Internet / mobile Internet technology to provide tailor-made tourism products for tourists is also stressed.

 

Intelligence Tourism Management Studies (3 Credits)

Special topic studies will provide the current issues related to the Intelligence Tourism Management with case studies to allow students to explore these cases together so that students will not only learn "knowledge", but also acquire the "learning approach" to develop their creativity and hand on skills.

 

Elective Courses

Special Topics in Hotel Management

This subject provides current issues related to the Hotel Industry for students’ insightful examination in order to let them obtain the most current information in both theories and practices. Special topics are divided into three stages with the depth and breadth of content gradually deepened.

Special Topics in Hotel Management (I) (3 Credits)

Special Topics in Hotel Management (II) (3 Credits)

Special Topics in Hotel Management (III) (3 Credits)

 

Special Topics in Leisure and Spa Management

This subject provides current issues related to the Leisure and Spa Industry for students’ insightful examination in order to let them obtain the most current information in both theories and practices. Special topics are divided into three stages with the depth and breadth of content gradually deepened.

Special Topics in Leisure and Spa Management (I) (3 Credits)

Special Topics in Leisure and Spa Management (II) (3 Credits)

Special Topics in Leisure and Spa Management (III) (3 Credits)

 

Special Topics in Food and Beverage Management

This subject provides current issues related to the Catering Business for students’ insightful examination in order to let them obtain the most current information in both theories and practices. Special topics are divided into three stages with the depth and breadth of content gradually deepened.

Special Topics in Food and Beverage Management (I) (3 Credits)

Special Topics in Food and Beverage Management (II) (3 Credits)

Special Topics in Food and Beverage Management (III) (3 Credits)

 

Special Topics in MICE Management

This subject provides current issues related to the MICE Industry for students’ insightful examination in order to let them obtain the most current information in both theories and practices. Special topics are divided into three stages with the depth and breadth of content gradually deepened.

Special Topics in MICE Management (I) (3 Credits)

Special Topics in MICE Management (II) (3 Credits)

Special Topics in MICE Management (III) (3 Credits)

 

Special Topics in Gaming and Club Management

This subject provides current issues related to the Gaming and Club for students’ insightful examination in order to let them obtain the most current information in both theories and practices. Special topics are divided into three stages with the depth and breadth of content gradually deepened.

Special Topics in Gaming and Club Management (I) (3 Credits)

Special Topics in Gaming and Club Management (II) (3 Credits)

Special Topics in Gaming and Club Management (III) (3 Credits)

 

Special Topics in Intelligence Tourism Management

This subject provides current issues related to the Intelligent Travel for students’ insightful examination in order to let them obtain the most current information in both theories and practices. Special topics are divided into three stages with the depth and breadth of content gradually deepened.

Special Topics in Intelligence Tourism Management (I) (3 Credits)

Special Topics in Intelligence Tourism Management (II) (3 Credits)

Special Topics in Intelligence Tourism Management (III) (3 Credits)