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Office： 5F, Building N
Tel.： 8590-2553
E-mail： simonhu@cityu.edu.mo
Academic Qualification:
Doctor of Business Administration, Temple University
Master of Management , Anhui Normal University
Bachelor of Management, Anhui Normal University
Working Experience
From 2020/8 to Present City University of Macau/Assistant Professor(Ph.D Supervisor)
From 2019/8 to 2019/12 Temple University/Instructor
From 2018/8 to 2018/12 Temple University/Instructor
From 2016/8 to 2017/12 Temple University/Teaching Assistant
From 2015/8 to 2019/7 Temple University/Research Assistant
From 2011/7 to 2012/6 The St. Regis Shenzhen/Bartender
From 2007/12 to 2008/06 Wuhu Changyou Travel Agency/Tour Operator & Tour Guide
Teaching Area
會展管理於服務 (本科）
旅遊資訊系統管理 (碩士)
進階研究方法 (博士)
Hotel Technology and Innovation (Master)
Tourism Marketing (Undergraduate)
Seminar for Contemporary Issues of Tourism (Undergraduate)
Events Management and Public Relations (Undergraduate)
Research Area
Digital Marketing
Technology and Service Innovation
Revenue Management
MICE and Event Management
Big Data in Tourism
Professional Certification and Awards
Professional Certification
Tourism Big Data (earned May 2020), Beijing International Studies University
Fox Online Teaching Certificate (earned Dec. 2019), Temple University
Fundamental Text Mining (earned Dec. 2017) , SAGE Campus
PhD Teaching Academy (earned May 2017), Fox School of Business, Temple University
Certificate of Second Level C++ Programming (earned Oct. 2006), National Education Examinations Authority &
The Ministry of Education of China
China Tour Guide (earned May 2006), The China National Tourism Administration
Awards and Honors
June 2023 Best paper Award (third place), The Great Bay Tourism Graduate Symposia
July 2019 Best Poster Award, China Tourism Forum 2019–USA
Oct. 2017 Second place, 7th Annual PhD Program Research Competition, Temple University
(Second-year Research Paper)
Aug. 2015 Full Scholarship, Fox School of Business Administration, Temple University
June 2011 Outstanding Master Thesis, Anhui Normal University (6% out of all graduates)
Mar. 2010 Excellent Director of the Graduate Association
June 2008 Excellent Senior Thesis Award (5% out of 237 students)
June 2008 Outstanding Undergraduate Student Award (10% out of 237 students)
June 2008 First-class Scholarship for Outstanding Student (3 out of 63 students)
Nov. 2007 First-class Scholarship for Outstanding Student (3 out of 63 students)
Nov. 2007 National Inspirational Scholarship of China (2 out of 63 students)
July 2007 Excellent Hotel Trainee Award (5% out of 237 students)
Oct. 2006 First-class Scholarship for Outstanding Student (3 out of 63 students)
Sep. 2004 Outstanding Freshman Scholarship (10 out of 237 students)
Professional Society Membership
Travel and Tourism Research Association (TTRA)/2016, 2019
International Council on Hotel, Restaurant & Institutional Education (CHRIE)/2019
Asian and Pacific HRIE (APacCHRIE)/2019
- Hu+, C., Hu*, X., & Liu, H. (2024). Making friends with tourists before the group tour: A study of guide‐tourist pre‐tour interactions based on the social situation framework. International Journal of Tourism Research, 26(4), e2704. https://doi.org/10.1002/jtr.2704. (共同一作, SSCI: Q1)
- Liu, H., Feng, S., & Hu, X. S. (2022). Process vs. outcome: Effects of food photo types in online restaurant reviews on consumers’ purchase intention. International Journal of Hospitality Management, 102, https://doi.org/10.1016/j.ijhm.2022.103179. (SSCI: Q1)
- Hu*, X., & Yang, Y. (2021). Do lower costs necessarily induce higher value ratings? An analysis of online hotel reviews. Current Issues in Tourism, 24(16), 2357-2373. (SSCI: Q1)
- Hu, X., & Yang, Y. (2021). What makes online reviews helpful in tourism and hospitality? A bare-bones meta-analysis. Journal of Hospitality Marketing & Management, 30(2), 139-158. (SSCI: Q1)
- Hu, X., & Yang, Y. (2019). Determinants of consumers’ choices in hotel online searches: A comparison of consideration and booking stages. International Journal of Hospitality Management, 86, 102370. https://doi.org/10.1016/j.ijhm.2019.102370. (SSCI: Q1)
- Hu, X., Yang, Y., & Park, S. (2019). A meta-regression on the effect of online ratings on hotel room rates. International Journal of Contemporary Hospitality Management, 31(12), 4438–4461. (SSCI: Q1)
- Yang, Y., Park, S., & Hu, X. (2018). Electronic word of mouth and hotel performance: A meta-analysis. Tourism Management, 67, 248–260. (SSCI: Q1)
- Zhang, Y., Li, X. R., Su, Q., & Hu, X. (2017). Exploring a theme park's tourism carrying capacity: A demand-side analysis. Tourism Management, 59, 564–578. (SSCI: Q1)
- 楊暘, & 胡興報. (2017). 頂級商學期刊酒店與旅遊點評研究的啟示. 旅遊導刊, 1(3), 111–114.
- 胡興報, 蘇勤, & 張影莎. (2012). 國內旅遊者網路旅遊資訊搜尋動機與搜尋內容研究. 旅遊學刊, 27(11), 105–112. (CSSCI)
- 張影莎, 蘇勤, 胡興報, & 盧松. (2012). 基於排隊論的方特歡樂世界主題公園容量研究. 旅遊學刊, 27(1), 66–72. (CSSCI)
- 胡興報, 蘇勤, & 張影莎. (2011). 國外網路旅遊資訊搜尋研究進展與啟示. 旅遊學刊, 26(6), 86–93. (CSSCI)
- 胡興報, & 蘇勤. (2011). 黃山國內旅遊者網路旅遊資訊搜索行為研究. 安徽師範大學學報(自然科學版), 34(3), 282–287.
- 梁燕, & 胡興報. (2009). 中小城市會展旅遊發展初探——以安徽省蕪湖市為例. 資源開發與市場, 25(7), 669–672.
Conference Paper
- Hu, X., Hu, C., Hu, Y., Liu, L., Lai, I., & Wu. M. (2023, May 25-27). Stay or leave. The impact of COVID-19 pandemic on casino employees and their behavioral intentions. Proceedings of the 21st APacCHRIE Conference (pp. 782-786), Clark, Philippines.
- Hu, C., Tang B, Hu, X., Hu, Y., & Zhang M. (2023, May 12). How to view environmental sustainability of exhibitions? A path study based on the viewer's perspective. Proceedings of The International Conference on Sustainable, Transformative and Regenerative Tourism (pp. 28-29), Hong Kong, China.
- 鄔夢倩,胡興報. (2023). 服务场景重要吗? 主题公园服务场景对游客旅游纪念品冲动性购买行为的影响. 第一屆粤港澳大湾区旅游研究生学术年会論文集, 中國, 廣州.
- Hu, X., & Yang, Y. (2019). Cheerleader effect: Is a group of dish photos on social media more attractive than individuals? Houston, TX: The 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. (presented by Hu)
- Hu, X., & Yang, Y. (2018). Determinants of online review helpfulness in tourism and hospitality: A meta-analysis. Guangzhou, China: APacCHRIE Conference 2018. (presented by Hu)
- Hu, X., & Yang, Y. (2018). Why do customers click a hotel's link on the review sites? An understanding of factors affecting customers' consideration of a hotel. Fort Worth, TX: The 23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. (presented by Hu)
- Yang, Y., Hu, X., & Tang, J. (2017). Do avatars matter? Vienna, Austria: Workshop on Tourism Design Analytics 2017.
- Hu, X., & Yang, Y. (2016). How do benefit and cost shape perceived value of hotel stays? Insights from big data analysis. Veil, CO: TTRA 2016 Annual Conference. (presented by Hu)
- Hu, X., Zhang, Y., & Li, R. (2015). Safety and tourism destination image: A case study. Tampa, FL: The 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. (presented by Hu)
- Zhang, Y., Su, Q., Li, R., & Hu, X. (2013). Modelling capacity-related factors in a theme park context. Kansas City, MO: TTRA 2013 International Conference.
- Zhang, Y., Su, Q., Li, R., & Hu, X. (2013). Optimizing theme park capacity through spatial design: A case study of Wuhu Fantawild Adventure in China. Seattle, WA: The 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism.
Research Project
2022 Macau Foundation (MF2105)
Sustainable Development Strategies for the GBA Tourism Industry under the Influence
of the Covid-19 Pandemic
Co-P.I.: Dr. Xingbao (Simon) Hu, Ivan Lai, Yingsha Zhang, Zengxian Liang, Xialei Duan
The Role of Brand Equity in the U.S. Travelers’ Path to Purchase
P.I.: Dr. Robert Li, Dr. Yang Yang, Dr. Chihyung "Michael" Ok, Dr. Yingsha Zhang, b and Dr. Sharon Zou
Research Assistant (survey design, content analysis, and quantitative data analysis of
two-wave surveys across 2018 and 2019)
2018 16th Young Scholar Forum Fund, Fox School of Business, Temple University, $1,500
Smile Big or Not? Effects of a Reviewer’s Smile Intensity on Perceived Warmth, Competence of Reviewer, and
Perceived Helpfulness of Online Reviews
With CO-P.I.: Dr. Yang Yang and Dr. Joydeep Srivastava
2017 China National Tourist Office-Los Angeles and Nankai China–U.S. Tourism Research Center, $20,000
Study of American Outbound Tourists
P.I.: Dr. Robert Li and Dr. Yang Yang
Research Assistant (secondary data collection and proposal writing)
2017 China National Tourist Office–Los Angeles
Taxes Levied on Tourism-related Sector in the U.S.: An Overview
P.I.: Dr. Robert Li and Dr. Yang Yang
Research Assistant (secondary data collection)
2016 13th Young Scholar Forum Fund, Fox School of Business, Temple University, $750
Do Avatars Matter? Investigating the Influence of Reviewers' Profile Photos on Readers' Rated Helpfulness and
Purchase Intentions
With Co-P.I.: Dr. Yang Yang
2016 China National Tourist Office-Los Angeles and Nankai China–U.S. Tourism Research Center
The Development of US Restroom System
P.I.: Dr. Robert Li and Dr. Yang Yang
Research Assistant (secondary data collection and report writing)
2015 11th Young Scholar Forum Fund, Fox School of Business, Temple University, $500
What Factors Shape Travelers' Perceived Value of Hotels: Insights from Big Data Analysis
With Co-P.I.: Dr. Yang Yang and Dr. Bo Ji
2010 Tourism Bureau of Wuhu County, China
Tourism Development Plan for Sunshine Peninsula Resort in Wuhu County
P.I.: Dr. Qin Su
Principal Tourism Planner (team leader in study design and report writing)
2010 Culture and Tourism Bureau of Hanshan County, China
Feasibility Study Report on the Zhaoguan Spring Resort in Hanshan County
P.I.: Dr. Qin Su
Principal Consultant (team leader in report writing and financial feasibility analysis)
2010 Jiaoqu District Government, China
Feasibility Study Report on the Cultural Tourism Project of Lanxi Historical Street in
Tongling City
P.I.: Dr. Qin Su
Principal Consultant (team leader in report writing and financial feasibility analysis)
2010 Culture and Tourism Bureau of Hanshan County, China
Master Plan for Countryside Tourism in Huanfeng Town in Hanshan County
P.I.: Dr. Qin Su
Tourism Planner (report writing)
2010 Culture and Tourism Bureau of Hanshan County, China
Development Plan for Excellent Tourism Town: Tongzha Town
P.I.: Dr. Qin Su
Tourism Planner (report writing)
2010 Tourism Bureau of Yingshang County, China, RMB100,000
Master Tourism Plan for Bangang Town in Yingshang County
P.I.: Dr. Chaohui Wang
Principal Tourism Planner (team leader in study design and report writing)
2010 Tourism Bureau of Yingshang County, China, RMB100,000
Master Tourism Plan for Xieqiao Town in Yingshang County
P.I.: Dr. Chaohui Wang
Principal Tourism Planner (team leader in study design and report writing)
2010 Tourism Bureau of Yingshang County, China, RMB100,000
Master Tourism Plan for Lukou Town in Yingshang County
P.I.: Dr. Chaohui Wang
Principal Tourism Planner (team leader in study design and report writing)
2010 Tourism Bureau of Chaohu City, China, RMB100,000
Tourism Development Plan of Zhongmiao Temple and Mushan Island Resort Area in
Chaohu City
P.I.: Dr. Chaohui Wang
Principal Tourism Planner (team leader in study design and report writing)
2010 Wuhu City Government, China
Development Plan of the Third Industry for Wuhu City
P.I.: Dr. Qin Su
Tourism Planner (report writing)
2010 Tourism Bureau of Lujiang County, Chaohu, China
Master Development Plan of Moon Bay Farm Leisure Area in Lujiang County
P.I.: Dr. Chaohui Wang
Principal Tourism Planner (team leader in study design and report writing)
2010 Wuhu Wuhua Tourism Corporation, Wuhu, China
Development Plan for Wuhua Mountain Buddhism Tourism Holiday Area, Wuhu City
P.I.: Dr. Qin Su
Principal Tourism Planner (report writing)
2009 Culture and Tourism Bureau of Hanshan County, China, RMB300,000
Master Tourism Development Plan for Hanshan County
P.I.: Dr. Qin Su
Principal Tourism Planner (team leader in study design and report writing)
2009 Tourism Bureau of Yingshang County, China, RMB300,000
Master Tourism Plan for Yingshang County
P.I.: Dr. Qin Su
Principal Tourism Planner (team leader in study design and report writing)
2009 Tourism Bureau of Huangshan City, China, RMB30,000
Development Plan of Self-Driving Tourist Destination for Huangshan City
Co-P.I.: Dr. Qin Su
Principal Investigator (completed the report independently)
2009 WBL Corporation, Ltd., Suzhou, China
Tourism Development Plan for Future Agricultural World in Suzhou City
P.I.: Dr. Qin Su
Tourism Planner (report writing)
2009 Jiaoqu District Government, Tongling, China
Tourism Development Plan and Project Proposal for Heyue Sandbank, Tongling City
P.I.: Dr. Qin Su
2009 Tourism Bureau of Huangshan County, China
Feasibility Study Report on Six Tourism Development Projects for Hanshan County
P.I.: Dr. Qin Su
Consultant (financial feasibility analysis)
2008 Tourism Bureau of Wuhu City, China
Hotel Industry Development Plan of Wuhu City
P.I.: Qin Su
Principal Tourism Planner (study design and report writing)
2008 Tourism Bureau of Guzhen County, China, RMB80,000
Tourism Development Plan for the Gaixia Historical Battlefield
P.I.: Qin Su
Principal Tourism Planner (study design and report writing)
Tourism Management (SSCI, 2018–Present)
International Journal of Hospitality Management (SSCI, 2021–Present)
Journal of Travel & Tourism Marketing (SSCI, 2021–Present)
Journal of Hospitality Marketing & Management (SSCI, 2020–Present)
Current Issues in Tourism (SSCI, 2020–Present)
Journal of Hospitality and Tourism Research (SSCI, 2022–Present)
Tourism Review (SSCI, 2022–Present)
Journal of Hospitality and Tourism Management (SSCI, 2024–Present)
2016–2024 Annual Graduate Education and Student Research Conference in Hospitality and Tourism
2019 The China Tourism Forum 2019 – USA
2019 APacCHRIE & EuroCHRIE Joint Conference
2018 APacCHRIE Conference
2016 Travel and Tourism Research Association International Conference