Office：4F, Building N                                                                       

Tel.：8590-2779                                                                   

E-mail：xyu@cityu.edu.mo
                                                             

Academic Qualification 

PhD, The Ohio State University

MS, Purdue University

BS, Florida International University

BS, Tianjin University of Commerce                                                                     

Working Experience 

From 2019/12 to 2021/01                The Ohio State University/Instructor

From 2017/08 to 2019/12                The Ohio State University/Graduate Teaching Assistant

From 2015/09 to 2017/05                Chengdu Warne Education Company/Associate Consultant

From 2012/08 to 2012/12                Miami Embassy Suites Hotel/ Assistant Accounting Manager

Teaching Area                                                                      

Services Marketing

Consumer Behavior

Strategic Management

Hotel and Beverage Management

Research Area                                                                             

Professional Certification and Awards

Mary Lapitsky Fellowship, College of Education and Human Ecology (EHE), The Ohio State University, 2020-2021

Gilmore Memorial Award, College of Education and Human Ecology (EHE), The Ohio State University, 2020-2021

Office of Research Graduate Student Travel Award, College of Education and Human Ecology (EHE), The Ohio State

University, 2019

Office of Research Graduate Student Travel Award, College of Education and Human Ecology (EHE), The Ohio State

University, 2018

Academic Publication

Journal Paper

• Yu, X., & Liu, S. Q. (2023). “You Must Try Our Taco!”: Advancing the Power of Language Assertiveness in Food Advertising. Journal of Hospitality & Tourism Research. Online first. https://doi.org/10.1177/10963480231205757 (Corresponding author; SSCI; IF: 5.0)
• Huang, H., *Yu, X., Liu, S.Q., Wu, L., & Kandampully, J. (2023). How consumption ritual affects group versus solo diners. International Journal of Hospitality Management, 103583 [A* on ABDC list; SSCI; IF: 11.7], * Corresponding Author
• Liu, S.Q., Wu, L.L., Yu, X. (corresponding author), & Huang, H. (2022). Marketing online food images via color saturation: A sensory imagery perspective. Journal of Business Research, 151, 366-378. [A on ABDC list; SSCI; IF: 8.488]
• Yu, X., & Liu, S.Q. (2021). Is your food organic? Examining the role of food aesthetics in restaurant marketing. Journal of Hospitality & Tourism Research, 10963480211067275. [A on ABDC list; SSCI; IF: 6.038]
• Wu, L. L., Liu, S.Q., Huang, H., & Yu, X. (2021). Photo vs. Art? The design of consumption guidance in cultural food consumption. International Journal of Hospitality Management, 97, 103008. [A* on ABDC list; SSCI; IF: 10.512]
• Yu, X., Huang, H., Liu, S.Q., & Lu, Z. (2020). Signaling authenticity of ethnic cuisines via handwriting. Annals of Tourism Research, 85, 103054. [A* on ABDC list; SSCI; IF: 11.951]
• Yu, X., Anaya, G. J., Miao, L., Lehto, X., & Wong, I.A. (2018). The impact of smartphones on the family vacation experience. Journal of Travel Research, 57(5), 579-596. [A* on ABDC list; SSCI; IF: 11.828]

Conference Paper

• Li, Y., Yu, X., Qi, R., Liu, SQ., & Petrick, J. F. (2022). Restaurant Ownership, Femvertising, and Purplewashing. RISE Conference, College Station, TX, USA.
• Huang, H., Yu, X., Liu, S.Q., & Wu, L. (2022). Restaurant advertising: how color saturation as a visual design strategy affects consumer responses, the 27th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism. Virtual.
• Yu, X., & Kim, M. (2020). Decision-making power in the relationship between loneliness and social isolation and health outcomes among aging people in China, the 2020 Annual Edward F. Hayes Graduate Research Forum, Columbus, OH.
• Yu, X., & Liu, S.Q. (2020). Aesthetics appeal effect: anticipated pleasure and food salience of organic and conventional food, the 2020 EHE Research Forum, Columbus, OH.
• Yu, X., & Liu, S.Q. (2020). Beautiful organic foods? The backfiring effect of aesthetics on consumer food decision-making, the 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV.
• Yu, X., Huang, H., Bogicevic, V., & Liu, S.Q. (2020). Responses with emoticons: warmth and competence in luxury accommodations, the 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV.
• Huang, H., Yu, X., & Liu, S.Q. (2020). Ethnic restaurants: conveying authenticity through handwriting, the 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV.
• Huang, H., Yu, X., Bogicevic, V., & Liu, S.Q. (2020). A smile says more than words: how advertisements with emoticons motivate solo travelers’ patronage intention, the 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV.
• Li, K., Chen, W.J., Li., Y., Yu, X., & Bujisic, M. (2020). Consumer browsing, service providers, and service attentiveness, the 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV.
• Li, K., Chen, W.J., Li., Y., Yu, X., & Kandampully, J. (2020). Platforms, networks, and service guarantee, the 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV.
• Yu, X., Huang, H., & Liu, S.Q. (2019). Does handwriting help? An exploration of regulatory focus theory and perceived risk in menu design, the 24th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Houston, TX.
• Yu, X., Miao, L., Lehto, X., & Wong, I.A. (2015). Social media activities and family vacation experiences, the 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Tampa, FL.

Ad Hoc Reviewer for Journals

• International Journal of Hospitality Management
• International Journal of Contemporary Hospitality Management
• Journal of Hospitality & Tourism Research

Ad Hoc Reviewer for Conferences

• Graduate Education & Graduate Student Conference in Hospitality and Tourism

Editorial Advisory Board

• Journal of Service Management (Q1, IF: 11.6)