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Joanne Yu, Assistant Professor


 

Office：  4F, Building N                                                                 

Tel.：      8590-2534                                                                    

E-mail： joanneyu@cityu.edu.mo                                                               

                                                                               

Academic Qualification:                                                                               

Doctor Degree                Business and Socioeconomic Sciences, Modul University Vienna

Master Degree                Innovation and Management in Tourism, Salzburg University of Applied Sciences

Bachelor Degree             Tourism Event Management, Macao Institute for Tourism Studies

    

Working Experience                                                                             

From 2023/10 to present               City University of Macau, Faculty of International Tourism and Management,

                                                          Assistant Professor

From 2021/09 to 2023/07              Modul University Vienna, School of Tourism and Service Management,

                                                          Researcher and Lecturer

From 2019/09 to 2021/09              Salzburg University of Applied Sciences, Department of Innovation & Management in

                                                          Tourism, Research Assistant

From 2019/09 to 2022/02              Salzburg University of Applied Sciences, Department of Innovation & Management in

                                                          Tourism, (External) lecturer

                                                                                                                       

Teaching Area

Smart tourism

Tourism marketing 

Attraction management

Research methods 

                                                                                                                                                 

Research Area

Tourism marketing

Consumer experience

Human-robot interaction

Social media data analysis

Emerging technologies in tourism and hospitality

Machine learning and natural language processing

      

Professional Certification and Awards

2nd IFITT Journal Paper of the Year Award 2022

2nd Place Best Research Paper (Full Paper) Award, International ENTER Conference on Information and Communication

Technologies in Tourism 2021

Young Researcher Best Presentation Award, 2019Travel and Tourism Research Association TTRA Europe Chapter

Best Research Paper Award, 2018 Macao Tourism Education Student Summit

2nd Place Best ICT Paper Award, ISCONTOUR 2018 International Student Conference in Tourism Research

Excellent Oral Presentation Certificate, 2018 7th International Conference on Industrial Technology and Management

             

Professional Society Membership

Scientific Committee, ENTER - International Conference on Information and Communications Technology in Travel and

Tourism

Director of Asia Relations @ International Federation for IT and Travel & Tourism (IFITT) 

 

Academic Publication

Journal Paper

  • Yu, J., Hong, W. C. H., & Egger, R. (2024). The Art of Post Captions: Readability and User Engagement on Social Media. Journal of Travel Research, 00472875241228822. (SSCI)
  • Yu, J., Dickinger, A., & Egger, R. (2024). Leveraging emojis as visual semiotics for enhanced engagement in destination marketing. Journal of Destination Marketing & Management, 33, 100925. (SSCI)
  • Yu, J., Dickinger, A., So, K. K. F., & Egger, R. (2024). Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement. Journal of Retailing and Consumer Services, 76, 103560. https://doi.org/10.1016/j.jretconser.2023.103560 (SSCI)
  • Hong, W. C. H., Ngan, H. F. B., Yu, J., & Arbouw, P. (2024). Examining cultural differences in Airbnb naming convention and user reception: an eye-tracking study. Journal of Travel & Tourism Marketing, 40(6), 475-489. https://doi.org/10.1080/10548408.2023.2263764 (SSCI)
  • Wen, J., Goh, E., & Yu, J. (2023). Segmentation of physician-assisted suicide as a niche tourism market: An Initial Exploration. Journal of Hospitality & Tourism Research, 47(3), 574-589. https://doi.org/10.1177/10963480211011630 (SSCI)
  • Ngan, H. F., Lei, W. S. C., & Yu, J. (2022). Eye-Tracking Analysis on Potential Art Festival Goers. Event Management, 26(2), 437-452. https://doi.org/10.3727/152599521X16106577965189 (ESCI)
  • Hong, W. C. H., Ngan, H. F. B., Yu, J., & Zhao, Y. (2022). An eye-tracking study of exoticism in intra-national destinations in the Greater Bay area of China. Tourism Recreation Research, 47(4), 414-427. https://doi.org/10.1080/02508281.2020.1846431 (SSCI)
  • Lian, X., Hong, W. C. H., & Yu, J. (2022). An eye-tracking study on autistic children’s visual attention: The use of spatial-progression, time-sequence, colours and shape-patterns in picture book designs. Current Psychology, 1-13. https://doi.org/10.1007/s12144-022-03091-1 (SSCI)
  • Ngan, H. F. B., Bavik, A., Kuo, C. F., & Yu, C. E. (2022). Where you look depends on what you are willing to afford: Eye tracking in menus. Journal of Hospitality & Tourism Research, 46(1), 100-124. https://doi.org/10.1177/1096348020951226 (SSCI)
  • Egger, R., & Yu, J.* (2022). A topic modeling comparison between lda, nmf, top2vec, and bertopic to demystify twitter posts. Frontiers in sociology, 7, 886498. https://doi.org/10.3389/fsoc.2022.886498 (ESCI) *Corresponding author
  • Yu, J., & Egger, R. (2022). Looking behind the scenes at dark tourism: a comparison between academic publications and user-generated-content using natural language processing. Journal of Heritage Tourism, 17(5), 548-562. https://doi.org/10.1080/1743873X.2022.2097011 (ESCI)
  • Arefieva, V., Egger, R., & Yu, J. (2021). A machine learning approach to cluster destination image on Instagram. Tourism Management, 85, 104318. https://doi.org/10.1016/j.tourman.2021.104318 (SSCI)
  • Chuah, S. H. W., & Yu, J.* (2021). The future of service: The power of emotion in human-robot interaction. Journal of Retailing and Consumer Services, 61, 102551. https://doi.org/10.1016/j.jretconser.2021.102551 (SSCI) *Corresponding author
  • Yu, J., & Egger, R. (2021). Color and engagement in touristic Instagram pictures: A machine learning approach. Annals of Tourism Research, 89, 103204. https://doi.org/10.1016/j.annals.2021.103204 (SSCI)
  • Wen, J., Hou, H., Kozak, M., Meng, F., Yu, C. E., & Wang, W. (2021). The missing link between medical science knowledge and public awareness: implications for tourism and hospitality recovery after COVID-19. European Journal of Management and Business Economics, 30(2), 230-242. https://doi.org/10.1108/EJMBE-11-2020-0329 (ESCI)
  • Egger, R., & Yu, J.* (2021). Identifying hidden semantic structures in Instagram data: a topic modelling comparison. Tourism Review, 77(4), 1234-1246. https://doi.org/10.1108/TR-05-2021-0244 (SSCI) *Corresponding author
  • Kuo, C. F., Bavik, A., Ngan, H. F. B., & Yu, C. E. (2021). The sweet spot in the eye of the beholder? Exploring the sweet sour spots of Asian restaurant menus. Journal of Hospitality Marketing & Management, 30(2), 242-257. https://doi.org/10.1080/19368623.2020.1790076 (SSCI)
  • Neuhofer, B., Egger, R., Yu, J., & Celuch, K. (2021). Designing experiences in the age of human transformation: An analysis of Burning Man. Annals of Tourism Research, 91, 103310. https://doi.org/10.1016/j.annals.2021.103310 (SSCI)
  • Yu, C. E., Wen, J., & Yang, S. (2020). Viewpoint of suicide travel: An exploratory study on YouTube comments. Tourism Management Perspectives, 34, 100669. https://doi.org/10.1016/j.tmp.2020.100669 (SSCI)
  • Yu, C. E., Xie, S. Y., & Wen, J. (2020). Coloring the destination: The role of color psychology on Instagram. Tourism Management, 80, 104110. https://doi.org/10.1016/j.tourman.2020.104110 (SSCI)
  • Wen, J., Liu, X., & Yu, C. E. (2020). Exploring the roles of smart services in Chinese senior tourists’ travel experiences: an application of psychological reactance theory. Anatolia, 31(4), 666-669. https://doi.org/10.1080/13032917.2020.1742750 (ESCI)
  • Yu, C. E., Wen, J., & Meng, F. (2020). Defining physician-assisted suicide tourism and travel. Journal of Hospitality & Tourism Research, 44(4), 694-703. https://doi.org/10.1177/1096348019899437 (SSCI)
  • Wen, J., Yu, C. E., Huang, S., & Goh, E. (2020). Perceived constraint and negotiation of Chinese outbound senior tourists. Anatolia, 31(1), 149-153. https://doi.org/10.1080/13032917.2020.1711786 (ESCI)
  • Yu, C. E. (2020). Humanlike robots as employees in the hotel industry: Thematic content analysis of online reviews. Journal of Hospitality Marketing & Management, 29(1), 22-38. https://doi.org/10.1080/19368623.2019.1592733 (SSCI)
  • Yu, C. E., & Zhang, X. (2020). The embedded feelings in local gastronomy: a sentiment analysis of online reviews. Journal of Hospitality and Tourism Technology, 11(3), 461-478. https://doi.org/10.1108/JHTT-02-2019-0028 (SSCI)
  • Wen, J., Yu, C. E., & Goh, E. (2019). Physician-assisted suicide travel constraints: thematic content analysis of online reviews. Tourism Recreation Research, 44(4), 553-557. https://doi.org/10.1080/02508281.2019.1660488 (SSCI)
  • Yu, C. E., Wen, J., Goh, E., & Aston, J. (2019). “Please help me die”: applying self-determination theory to understand suicide travel. Anatolia, 30(3), 450-453. https://doi.org/10.1080/13032917.2019.1642923 (ESCI)
  • Yu, C. E., & Sun, R. (2019). The role of Instagram in the UNESCO's creative city of gastronomy: A case study of Macau. Tourism Management, 75, 257-268. https://doi.org/10.1016/j.tourman.2019.05.011 (SSCI)
  • Yu, C. E., & Ngan, H. F. B. (2019). The power of head tilts: gender and cultural differences of perceived human vs human-like robot smile in service. Tourism Review, 74(3), 428-442. https://doi.org/10.1108/TR-07-2018-0097 (SSCI)
  • Yu, C. E. (2019). Show your teeth and tilt your head! Customer preferences towards a service with a smile. European Journal of Tourism Research, 22, 31-44. (ESCI)
  • Ngan, H. F. B., & Yu, C. E. (2019). To smile or not to smile–an eye-tracking study on service recovery. Current Issues in Tourism, 22(19), 2327-2332. https://doi.org/10.1080/13683500.2018.1502260 (SSCI)

 

Book Chapter

  • Egger, R., & Yu, J. (2022). Epistemological challenges. In Applied Data Science in Tourism (pp. 17-34). Springer, Cham.
  • Egger, R., & Yu, J. (2022). Data science and interdisciplinarity. In Applied Data Science in Tourism (pp. 35-49). Springer, Cham.
  • Rainoldi, M., Yu, C. E., & Neuhofer, B. (2020). The museum learning experience through the visitors' eyes: An eye tracking exploration of the physical context. Eye tracking in tourism, 183-199. 

 

Conference Paper

  • Rainoldi, M., Van den Winckel, A., Yu, J., Neuhofer, B. (2022). Video Game Experiential Marketing in Tourism: Designing for Experiences. In: Stienmetz, J.L., Ferrer-Rosell, B., Massimo, D. (eds) Information and Communication Technologies in Tourism 2022. ENTER 2022. Springer, Cham. https://doi.org/10.1007/978-3-030-94751-4_1
  • Yu, J., Egger, R. (2021). Tourist Experiences at Overcrowded Attractions: A Text Analytics Approach. In: Wörndl, W., Koo, C., Stienmetz, J.L. (eds) Information and Communication Technologies in Tourism 2021. Springer, Cham. https://doi.org/10.1007/978-3-030-65785-7_21
  • Volchek, K., Yu, J., Neuhofer, B., Egger, R., Rainoldi, M. (2021). Co-creating Personalised Experiences in the Context of the Personalisation-Privacy Paradox. In: Wörndl, W., Koo, C., Stienmetz, J.L. (eds) Information and Communication Technologies in Tourism 2021. Springer, Cham. https://doi.org/10.1007/978-3-030-65785-7_8
  • Daxböck, J., Dulbecco, M. L., Kursite, S., Nilsen, T. K., Rus, A. D., Yu, J., & Egger, R. (2021). The Implicit and Explicit Motivations of Tourist Behaviour in Sharing Travel Photographs on Instagram: A Path and Cluster Analysis. In: Wörndl, W., Koo, C., Stienmetz, J.L. (eds) Information and Communication Technologies in Tourism 2021. Springer, Cham. https://doi.org/10.1007/978-3-030-65785-7_22
  • Yu, C. E. (2020) Emotional Contagion in Human-Robot Interaction, e-Review of Tourism Research, 17(5). Available at: https://ertr-ojs-tamu.tdl.org/ertr/article/view/561
  • Peralta, R. L., Ngan, H. F. B., & Yu, C. E. (2019). An Eye-tracking Study of University EFL Students’ Online Reading Behavior. The 15th International Cognitive Linguistics Conference, August 6-11, Nishinomiya, Japan.
  • Yu, C. E., & Ngan, H. F. B. (2019). The Displays of Smile During Service Failure: An Eye Tracking Study. Travel and Tourism Research Association 2019 annual research conference, April 8-10, Bournemouth, United Kingdom.
  • Ngan, H. F. B., & Yu, C. E. (2018). I am looking where you are looking: An eye-tracking study of gaze direction and its influence on consumer behavior. International Conference on Tourism and Retail Management, December 2-4, Macau.
  • Tou, L., Ngan, H. F. B., & Yu, C. E. (2018). Expertise and visual patterns: How experts and novice process financial data. International Conference on Tourism and Retail Management, December 2-4, Macau.
  • Hong, C. H., Ngan, H. F. B., Zhao, Y., Yu, C. E., & Liang J. P. (2018). Perceptions of intra-national exotic destinations in the Greater Bay Area. Proceedings of 3rd Annual IPBA and DBM-VI Conference 2018, December 5-7, Macau.
  • Yu, C. E. (2018). Humanlike robot and human staff in service: Age and gender differences in perceiving smiling behaviors. In 2018 7th International Conference on Industrial Technology and Management (ICITM) (pp. 99-103). IEEE. https://doi.org/10.1109/ICITM.2018.8333927
  • Yu, C. E. (2018). Perceptual differences toward humanlike robots and humans in service: Individualist versus collectivist cultures. In ISCONTOUR 2018 Tourism Research Perspectives: Proceedings of the International Student Conference in Tourism Research (p. 323). BoD–Books on Demand.
  • Yu, C. E. (2018). Smiles from Different Cultures: Encoder and Decoder. Paper presented at the Tourism Education Student Summit 2018 (TEd Student Summit 2018), Retrieved from https://www.ift.edu.mo/publication/eProceedings/2018/mobile/index.html

 

Research Project

Ad Hoc Reviewer for Journals

  • Annals of Tourism Research
  • Consumer Behavior in Tourism and Hospitality
  • Industrial Management & Data Systems
  • Information Processing & Management
  • International Journal of Culture, Tourism, and Hospitality Research
  • International Journal of Hospitality Management
  • Journal of Air Transport Management
  • Journal of Destination Marketing & Management
  • Journal of Retailing and Consumer Services
  • Journal of Vacation Marketing
  • Tourism Management
  • Tourism Management Perspectives
  • Tourism Recreation Research 
  • Tourism Review