Ivy Ye, Assistant Professor


 

Office:  4F, Building N                                                                 

Tel.:      8590-2656                                                                     

E-mail: hyye@cityu.edu.mo                                                                 

                                                                               

Academic Qualification:                                                                               

Ph.D. in Business Administration, University of Macau

MSSc in Sustainable Tourism, The Chinese University of Hong Kong

BSc in Human Geography and Urban Planning, South China Normal University

    

Working Experience                                                                             

From 2025/8 to Present                 Assistant Professor, Faculty of International Tourism and Management,

                                                         City University of Macau

From 2024/12 to 2025/6               Teaching Assistant, Faculty of Business Administration, University of Macau

From 2022/1 to 2025/6                 Research Assistant, Asia-Pacific Academy of Economics and Management,

                                                         University of Macau

From 2021/8 to 2021/12               Lecturer, Faculty of Business Administration, Heyuan Polytechnic

From 2019/12 to 2021/6               Research Assistant, School of Hotel and Tourism Management,

                                                         The Hong Kong Polytechnic University

                                                                                                                                                                 

Teaching Area

Food and Beverage Operation

                                                                                                                                                 

Research Area

Technology Management in Hospitality and Tourism

Sport and Wellness Tourism

Nature-based Tourism

                   

Academic Publication

Journal Paper

  • Sun, S., Ye, H. *, & Law, R. Investigation of the influences of emotional–cognitive–social responses of service robot on consumers' hotel stay intention in Japan. Journal of Hospitality and Tourism Technology. https://doi.org/10.1108/JHTT-08-2024-0491 (SSCI)
  • Law, R., Sun, S., Ye, H., & Fong, D. K. C. What are the drawbacks of advanced technology in hospitality and tourism sphere?. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-11-2024-1661(SSCI)
  • Chen, Y., Ye, H.*, & Law, R. Subtle Success of Digitalization in Hospitality: A Triangulation Study. Journal of Hospitality and Tourism Technology. https://doi.org/10.1108/JHTT-05-2024-0317 (SSCI)
  • Ye, H.*, & Law, R. Beyond the Metrics: Call for a Holistic Approach for Evaluating Hospitality and Tourism Journals. Journal of Hospitality & Tourism Education. https://doi.org/10.1080/10963758.2024.2390109 (ESCI) 
  • Li, X., Ye, H., Lin, K.J., Chen, S., Zhang, K., & Law, R. Research productivity of institutes in hospitality and tourism: Integrating metrics of total and per capita contribution. Journal of Hospitality & Tourism Education, https://doi.org/10.1080/10963758.2024.2378826 (ESCI) 
  • Cheong, F., Huang, Q., Ye, H., & Law, R. Application and Consequences of Service Robots in Tourism and Hospitality scenarios: A Systematic Literature Review. Journal of Quality Assurance in Hospitality & Tourism. https://doi.org/10.1080/1528008X.2023.2300119 (ESCI) 
  • Lin, K.J., Zhang, K., Chen, S., Ye, H., Li, X., & Law, R. (2025) Value formation in AI-integrated service system: Review and implications on hospitality and tourism research. The Service Industries Journal. 45 (7-8), 635-656 (SSCI) 
  • Law, R., Ye, H., & Lei, S. S. I. (2025). Ethical Artificial Intelligence (AI): Principles and Practices. International Journal of Contemporary Hospitality Management37(1), 279-295. (Shared first authorship, SSCI) 
  • Lin, K.J., Chen, S., Zhang, K., Li, X., Ye, H., & Law, R. (2025). Technology evaluation: A systematic review and implications for ethical technology management in tourism and hospitality. Asia Pacific Journal of Tourism Research30(2), 194-210. (SSCI) 
  • Sun, S., Ye, H.*, & Law, R. (2025). Cognitive–Analytical and Emotional–Social Tasks Achievement of Service Robots through Human–Robot Interaction. International Journal of Contemporary Hospitality Management. 37(1), 180-196. (SSCI) 
  • Sun, S., Ye, H.*, & Law, R. (2025). A scoping review of robotic technology in hospitality and tourism. Journal of Hospitality and Tourism Technology. 16(2), 286-304. (SSCI) 
  • Zhang, K., Li, X., Ye, H.*, Lin, K.J., Chen, S., & Law, R. (2024). How can ChatGPT assist hospitality and tourism education? Journal of Teaching in Travel & Tourism24(4), 438-448. (ESCI) 
  • Sigala, M.,…Law, R., & Ye, I.H. (2024). Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda. Journal of Hospitality and Tourism Management. 60, 384-390. (SSCI) 
  • Chen, S., Zhang, K., Li, X., Ye, H.*, Lin, K.J., & Law, R. (2024). Potential tourists' response to nuclear and radiation crises from risk information to actions. Asia Pacific Journal of Tourism Research. 29(10), 1237-1253. (SSCI) 
  • Pinthong, C., Sun, S., Ye, H.*, & Law, R. (2024). Perception of Hotel Websites of Domestic Tourists in Thailand. Journal of Smart Tourism. 3(4), 5-15. 
  • Law, R., Lin, K., Ye, H.*, Fong, D. (2024). Artificial Intelligence Research in Hospitality: A State-of-the-Art Review and Future Directions. International Journal of Contemporary Hospitality Management. 36(6), 2049-2068. (SSCI) 
  • Ye, H., Chen, S., Law, R., & Zhang, M. (2024). Perceived risk of Chinese outbound tourists in the risky world. Journal of China Tourism Research. 20(1), 70-89. (ESCI) 
  • Chan, Z. X., Ye, H., Li, J., & Wei, L. D. (2023). To go or not to go? Exhibition attendees' risk perception of COVID-19: Evidence from three Asian regions. Journal of Convention & Event Tourism. 24(4), 318-340. (ESCI) 
  • Lin, K.J., Ye, H.*, & Law, R. (2023). Understanding the development of blockchain-empowered metaverse tourism: An institutional perspective. Information Technology & Tourism. 25, 585-603. (SSCI) 
  • Ye, H., Tan, J., Wu, X., & Law, R. (2023). Comparison of online and face-to-face learning experience: A case study of higher vocational hospitality education in China. Journal of Quality Assurance in Hospitality & Tourism. 24(6), 1002-1013. (ESCI,) 
  • Chen, S., Zhang, K., Li, X., Ye, H., Lin, K.J., & Law, R. (2023) ChatGPT: Cross-cultural tourism research imperative. Journal of Economics and Management. 45, 137-146. 
  • Ye, H., Chan, I.C.C., & Law, R. (2023). A systematic review of initial COVID-19 research in tourism and hospitality. Tourism Analysis: An Interdisciplinary Journal. 28, 125-141. (ESCI) 
  • Ye, H., Chen, S., Law, R., & Fong, L. H. N. (2022). Knowledge Mapping of Robotics Applications in Tourism and Hospitality. Journal of Smart Tourism. 2(4), 11-23. 
  • Sun, S., Ye, H.*, Law, R. & Hsu, A.Y. (2022). Hindrances to smart tourism development. Journal of Hospitality and Tourism. 13(4), 763-778. (SSCI) 
  • Ye, H., Sun, S., & Law, R. (2022). A Review of Robotic Applications in Hospitality and Tourism Research. Sustainability. 14, 10827. (SSCI) 
  • Lin, K., Ye, H.*, & Law, R. (2022). Conceptualizing Accessible Tourism with Smart Technologies. Journal of Smart Tourism. 2(2), 5-14. 
  • Law, R., Ye, H., Chan, I.C.C. (2022). A critical review of smart hospitality and tourism research. International Journal of Contemporary Hospitality Management. 34(2), 623-641. (SSCI) 
  • Ye, H. & Law, R. (2021) Impact of COVID-19 on hospitality and tourism education: A case study of Hong Kong. Journal of Teaching in Travel & Tourism. 21(4), 428-436. (ESCI) 
  • Ye. B. H., Ye, H., Li, P., & Fong, L. H. N. (2021). The impact of hotel servicescape on customer mindfulness and brand experience: The moderating role of length of stay. Journal of Hospitality Marketing & Management, 30(5), 592-610. (SSCI) 
  • Ye, H., Sun, S., & Law, R. (2021). An investigation of developing smart tourism from the perspective of stakeholders. Asia Pacific Journal of Tourism Research. 26(10), 1156-1170. (SSCI) 
  • Ye, H., Zhang, K., & Law, R. (2021) A framework of implications for smart tourism development in Hong Kong. Journal of Smart Tourism. 1(1), 31-39. 
  • Ye, B. H., Ye, H., & Law, R. (2020). Systematic Review of Smart Tourism Research. Sustainability. 12, 3401. (SSCI) 
  • Li, P., Zhao, Y., & Ye, H. (2020). Key Concepts and Progress in Wellness Tourism. Tourism Forum. 13(1), 69-81. https://www.cnki.com.cn/Article/CJFDTOTAL-GLGZ202001007.htm [康养旅游相关概念辨析与国际研究进展] (CSSCI) 
  • Li, P., Ye, H., & Huang. Y. (2019). Space Practicing of Women Muslim at Religious Places in China's Metropolis. World Regional Studies, 28 (3),183-193. https://www.cnki.com.cn/Article/CJFDTotal-SJDJ201903019.htm [中国大城市穆斯林女性移民的宗教空间实践——以广州为例] (CSSCI) 

 

Book Chapter

  • Tam, S.S., Ye, H.*, Law, R. & Fong, L.H.N. (2022). Analyzing individual, institutional, and regional contributions to e-tourism: the case of ENTER proceedings (1996–2021). Information and Communication Technologies in Tourism 2022. In Stienmetz, J., Ferrer-Rosell, B., & Massimo, D. (Eds). ENTER 2022 Proceedings. Springer Nature, Cham, Switzerland: Springer, pp. 431-442. 
  • Chan, I.C.C., Ma, J., Ye, H., & Law, R. (2021). A Comparison of Hotel Guest Experience Before and During Pandemic: Evidence from Online Reviews. Information and Communication Technologies in Tourism 2021. In Neidhardt, J. & Worndl, W. (Eds). ENTER 2021 Proceedings. Springer Nature, Cham, Switzerland: Springer, pp. 549-556. 
  • Ye, H. (2018). Chapter 1. The overall status of the development of China's hot spring tourism industry. Annual Report on China Hot Spring Tourism Industry. In Zhang, Y., Li, P., & Zhao, Y. (Eds). Guangdong Travel & Tourism Press, China. pp. 1-15 (ISBN 978-7-5570-1466-7) [中国温泉旅游产业发展报告2018] 
  • Ye, H. (2018). Chapter 5. Suggestions on the development of Chinese hot spring tourism industry. Annual Report on China Hot Spring Tourism Industry. Guangdong Travel & Tourism Press, China. pp. 152-157. (ISBN 978-7-5570-1466-7) [中国温泉旅游产业发展报告2018] 

 

Conference Paper

  • Ye, H.*, Law, R., & Fong, L. H. N. (2024). How Do Interactive Online Travel Agencies Affect Customers' Purchase Intention? . Proceedings of the APTA 2024 Annual Conference. July, Macau, pp. 238-240. 
  • Lin, K. J., Li, X., Ye, H., Chan, D. C., & Law, R. (2024). I Resonate Therefore I Advocate: The Role of Motivational Orientation on Virtual Reality User Advocacy. Proceedings of the APTA 2024 Annual Conference. July, Macau, pp. 481-484. 
  • Ye, H.*, Law, R., & Fong, L. H. N. (2024). Understanding Customer Engagement in Value Co-Creation: Customers' experience in Online Travel Agencies. Proceedings of the APacCHRIE 2024 Conference. May, Seoul, Korea, pp.149-153. 
  • Ye, H., Zhang, K., & Law, R. (2023). Hospitality and Tourism Information Technology Education: The Case of Macao. Proceedings of Hospitality and Tourism Education Symposium, Macau, China, pp.12-13. 
  • Zhang, K., Ye, H.*, Fong, L.H.N., & Law, R. (2023). Analyzing Research Contributions to E-tourism: The Case of ENTER Proceedings (2003-2022). Paper presented at The 3rd Global Congress of: Special Interest Tourism & Hospitality. November, Macau. 
  • Law, R., & Ye, H.* (2020). Developing smart tourism in Hong Kong: The perspective of some stakeholders. Proceedings of the 2020 APacCHRIE Conference. October 2020, pp. 450-460. 
  • Ye, B. H., Ye, H., & Li, P. (2020). The structural relationship among hotel servicescape, customer mindfulness and brand experience. Paper presented at The 4th International Conference on Marketing Science and Innovation (MSI) and Journal of Business Research Special Issue Workshop. July, China. 

 

Research Project

Ad-Hoc Reviewer for Journals

  • Asia Pacific Journal of Marketing and Logistics (SSCI);
  • Asia Pacific Journal of Tourism Research (SSCI);
  • Cogent Social Science (ESCI);
  • Heliyon (SCIE);
  • International Journal of Contemporary Hospitality Management (SSCI);
  • International Journal of Hospitality & Tourism Administration (ESCI);
  • International Journal of Human-Computer Interaction (SSCI);
  • International Journal of Hospitality Management (SSCI);
  • Journal of Hospitality & Tourism Management (SSCI);
  • Journal of Hospitality & Tourism Research (SSCI);
  • Journal of Hospitality & Tourism Technology (SSCI);
  • Journal of Hospitality, Leisure, Sport & Tourism Education (SSCI);
  • Journal of Teaching in Travel and Tourism (ESCI);
  • Journal of Vacation Marketing (SSCI);
  • Online Information Review (SSCI)