Office：  City Viva Hotel, 2nd Floor, Room VH203                                                              

Tel.：       85902238                                                                       

E-mail：  veroli@cityu.edu.mo

Academic Qualification

PhD in Marketing, Curtin University

Master of International Business, University of New South Wales

Bachelor's Degree in International Business, Northwood University, USA

Working Experience   

Sep 2021 - Apr 2026        Curtin University | Teaching Assistant

Sep 2021 - Sep 2025        Curtin University | Research Assistant

Teaching Area

Hotel Human Resource Management

Smart Tourism Sales and Customer Relationship Management

Research Area

Social Media

Disability and Accessible Tourism

Academic Publication

Journal Paper

• Li, M., Zhan, L., Wen, L., Chen, J., & Cheng, M. (2026). When visuals meet people with disabilities: How travel image featuring disability drives travel intention? Journal of Travel Research. Advance online publication. https://doi.org/10.1177/00472875261478880 [SSCI Q1]
• Li, M., Cheng, M., & Quintal, V. (2026). Decoding the subtleties: Speech voice cues and their impacts on viewer in-consumption engagement in travel live streaming. Journal of Hospitality & Tourism Research, 50(4), 494–507. https://doi.org/10.1177/10963480251352244 [SSCI Q1]
• Li, M., Cheng, M., & Su, W. (2025). When east meets southeast: Constructing geographical imagination among Chinese tourists in Singapore. Tourism Management, 111, 105224. [SSCI Q1]
• Li, M., Cheng, M., Quintal, V., & Cheah, I. (2025). Facial emotional expressions and real-time viewership in cycling travel live streaming: A mixed-methods approach. Journal of Hospitality and Tourism Management, 63, 223–235. [SSCI Q1]
• Li, M., Cheng, M., Quintal, V., & Cheah, I. (2023). From live streamer to viewer: Exploring travel live streamer persuasive linguistic styles and their impacts on travel intentions. Journal of Travel & Tourism Marketing, 40(8), 764–777. [SSCI Q1]

Book Chapter

• Shen, H., Song, S., Li, M., Cheng, M., & Luo, T. (2026). Teachers and students co-constructing intercultural understanding: Unheard voices’ multilingual stances in Australian business education. In F. Dervin & S. A. Achieng (Eds.), Unsung mavericks in intercultural communication, education and research (pp. 155–176). Routledge. https://doi.org/10.4324/9781003752226-11

Teaching Case Publication

• Cheng, M., Li, M., & Zhu, J. (2025). Sweet success: Janebee honey and building a buzz on social media. SAGE Publications: SAGE Business Cases Originals.

Conference Paper

• Li, M., Cheng, M., Quintal, V., & Cheah, I. (2026, February). Live streaming in marketing: A review and future directions [Paper presentation]. 2026 CAUTHE Conference, Adelaide, Australia.
• Li, M., & Cheng, M. (2025, July). Speech voice cues and engagement in travel live streaming [Paper presentation]. 2025 Global Marketing Conference, Hong Kong, China.
• Song, S., Shen, H., Cheng, M., & Li, M. (2024, January). Mobilize international students’ translingual capabilities to improve their learning performance in business studies [Paper presentation]. Western Australian Teaching and Learning Forum 2024, Perth, Australia.
• Li, M. (2023, February). The role of persuasive linguistic style in travel intentions in travel live streaming [Paper presentation]. 2023 CAUTHE Conference, Perth, Australia.
• Li, M. (2022, October). Live streaming: Recent trends and future directions [Virtual paper presentation]. 2022 International Tourism and Retail Service Management Conference, University of South Carolina.

Research Projects

• Mobilize International Students' Transcultural Capabilities to Improve Their Learning Performance in Business Studies, Co-Iv, 2023
• Building the Digital Marketing Capabilities of Western Australian Food and Beverage Businesses, PI, 2022
• Digital Storyboard to Address Concerns and Barriers of Chinese Students, Co-Iv, 2021