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Joanne Xue, Assistant Professor


 

Office：  4F, Building N                                                                 

Tel.：      8590-2557                                                                      

E-mail：  joannexue@cityu.edu.mo                                                      

                                                                               

Academic Qualification                                                                               

Doctor Degree             PhD,  Pennsylvania State University,  Hospitality Management

Master Degree             MS,  Pennsylvania State University, Hospitality Management

Bachelor Degree          BBA,  Ocean University of China, Tourism Management

    

Working Experience                                                                             

From 2023/08 to - Present         City University of Macau,  Faculty of International Tourism and Management,

                                                       Assistant Professor 

From 2022/08 to 2023/05          Pennsylvania State University,  School of Hospitality Management, Instructor         

 

Teaching Area                                                                               

Hotel Conference Operations

Contemporary Trends and Issues in Hotel Industry

                                                                                                                                                 

Research Area                                                                               

Corporate Social Responsibility (CSR)-related Marketing

Cause-related Marketing

Brand Activism

Corporate Philanthropy

Sustainability Branding

      

Professional Certification and Awards

Best Paper Award, Appreciation vs. Apology: When and Why Does Face Covering Requirement Increase Revisit Intention? The 7th Annual Virtual Spring NENA Federation of ICHRIE Conference, March 2021            

 

Academic Publication

Journal Paper

  • Leung, X. Y., Fong, L. H. N., Xue, X., & Mattila, A. S. (2023). What makes experimental research publishable in leading hospitality and tourism journals? Perspectives of editorial board members. International Journal of Contemporary Hospitality Management. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-12-2022-1514 (SSCI)
  • Xue, J. (Xunyue)*, & Mattila, A. S. (2022). Instant karma: How the karmic-investment mindset affects customer engagement with corporate charitable giving requests. Journal of Hospitality & Tourism Research. https://doi.org/10.1177/10963480221137779 (SSCI)
  • Atanga, B. A., Xue, X.*, & Mattila, A. S. (2022). The impact of corporate sociopolitical activism (CSA) on brand attitude. International Journal of Hospitality Management, 107, 103290. https://doi.org/10.1016/j.ijhm.2022.103290 (SSCI)
  •  Luo, A., Ye, T., Xue, X., & Mattila, A. S. (2021). Appreciation vs. apology: When and why does face covering requirement increase revisit intention? Journal of Retailing & Consumer Services, 63, 102705. https://doi.org/10.1016/j.jretconser.2021.102705 (SSCI)
  • Lin, M. S., Liang, Y., Xue, X., Pan, B., & Schroeder, A. (2021). Destination image through social media analytics and survey method. International Journal of Contemporary Hospitality Management. http://dx.doi.org/10.1108/IJCHM-08-2020-0861 (SSCI)
  • Mattila, A.S., Luo, A., Xue, X. & Ye, T. (2021), How to avoid common mistakes in experimental research?, International Journal of Contemporary Hospitality Management, Vol. 33 No. 1, pp. 367-374. https://doi.org/10.1108/IJCHM-07-2020-0696 (SSCI)
  • Cai, L., & Xue, X.* (2020). An analysis of the anime pilgrimage in the perspective of post-modernism authenticity: a case study of Sendai city. Tourism Forum. 10.15962/j.cnki.tourismforum.202003027 (SSCI)

 

Conference Paper

Paper (Oral) Presentations

  • Xue, X., & Mattila, A. S. (January, 2023, accepted). Message Framing, Brand-Cause Fit Type, Consumer-Brand Stance Agreement: The Case of a Corporate Sociopolitical Activism (CSA) Campaign. Paper will be presented at the 28th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Pomona, CA U.S.
  • Xue, X., & Mattila, A. S. (August, 2022). Instant karma: The joint effect of donation setting and karma beliefs on donation likelihood. Paper presented at the 2022 Annual International CHRIE Summer Conference, Washington, DC, U.S.
  • Leung, X., Fong, L., Xue, X., & Mattila, A.S. (August, 2022). Experimental research in hospitality management and tourism: Editorial board members’ opinions. Paper presented at the 2022 Annual International CHRIE Summer Conference, Washington, DC, U.S.
  • Kuypers1, T., Grosch, I., Xue, X., Van Hoof, H., Hoefnagels1, A. (May, 2022). A cross-cultural comparison on the effect of cultural intelligence on employees' career perspective. Paper presented at Society of Intercultural Educators, Trainers and Researchers (SIETAR) Europa Congress, Valletta, Malta
  • Luo, A., Ye, T., Xue, X., & Mattila, A. S. (March, 2021). Appreciation vs. apology: When and why does face covering requirement increase revisit intention?. Paper presented at 2021 NENA ICHRIE Conference, Virtual Venue. (Best Paper Award)
  • Xue, X., & Mattila, A. S. (May, 2019). Enlight, entertain, engage and entitle: The effects of proactive waiting strategies and consumer emotions on waiting evaluations. Oral presentation at 2019 APacCHRIE & EuroCHRIE Joint Conference, Hong Kong, China.

 

Poster Presentations

  • Xue, X., & Mattila, A. S. (March, 2022). Instant karma: the role of karmic-investment mindset in charitable giving. Poster presented at Society for Consumer Psychology 2022 Annual Conference, Virtual Venue.
  • Xue, X., & Mattila, A. S. (January, 2022). Why does attractive choice matter? Leveraging personal agency and outcome anticipation to boost the effectiveness of CRM-with-options campaign. Poster presented at the 27th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Houston, TX, U.S.
  • Xue, X., & Mattila, A. S. (January, 2020). Brands as humans: The moderating role of brand anthropomorphism on the relationship between co-branding and consumer responses. Poster presented at the 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV, U.S.
  • Xue, X., & Mattila, Anna S. (March, 2019). Spoiling your customers: Cultural influences on customers' perception of “spoiling service” quality. Poster presented at NENA CHRIE Regional Spring Conference - The Hospitality Blender, State College, PA, U.S.