Vivien Wu, Assistant Professor


Office:  4F, Building N

Tel.:      8590-2532



Academic Qualification:  

Ph.D in International Tourism Management, City University of Macau

MBA, The University of Birmingham, UK


Working Experience                                                                             

From 2021/08 to Present                    City University of Macau, Assistant Professor

From 2016/09 to 2021/08                   City University of Macau, Lecturer                                                 

From 2013/09 to 2016/08                   The International College of Xiamen University, Lecturer

From 2008/09 to 2010/07                   Macau University of Science and Technology, Lecturer


Teaching Area                                                                               

Tourism Marketing


Introduction to Management


Human Resource Management

Hotel Financial Management


Research Area                                                                               

Film-induced Tourism

Application of augmented and virtual reality in tourism


Professional Certification and Awards

2020/2021 City University of Macau Teaching Recognition

2020/2021 City University of Macau Outstanding Research Recognition

Certified Hospitality Supervisor (American Hotel & Lodging Educational Institute)

Certified Guest Service Professional (American Hotel & Lodging Educational Institute)

The 1st prize in the English Teaching Competition of Xiamen University in 2014


Professional Society Membership

Member of Associação Promotora do Desenvolvimento do Ensino Superior de Macau
Member of Macau Youth Science Education Association


Academic Publication

Journal Paper

  • ​Wu, X.H., & Lai, I.K.W. (2022). The use of 360-degree virtual tours to promote mountain walking tourism: stimulus-organism-response model. Information Technology & Tourism, 24, 85-107. (SSCI, Q2)
  • Wu, X.H., & Lai, I.K.W. (2021). Identifying the response factors in the formation of a sense of presence and a destination image from a 360-degree virtual tour. Journal of Desitnation Marketing & Management, 21, 100640. (SSCI, Q1)
  • Wu, X.H., & Lai, I.K.W. (2021). The acceptance of augmented reality tour app for promoting film-induced tourism: The effect of celebrity involvement and personal innovativeness. Journal of Hospitality and Tourism Technology, 12(3), 454-470. (SSCI, Q2)
  • Fang, S., Wu, X.H., * & Lai, I.K.W. (2021). Factors affecting Macau undergraduate students’ acceptance of hospitability English APP: applicability of UTAUT model. International Journal of Innovation and Learning, 29(3), 250-266. (ESCI) (Corresponding author)


Conference Paper

  • Wu, X.H., Tam, C.M., & Fang, S. (2020). Users' behavioral intention toward M-learning in tourism English education: A case study of Macao. Proceedings of the 5th International Conference on Technology in Education, August 19-22, Macau, China. (EI)
  • Wu, X.H., Fang, S., & Lai, I.K.W. (2019). Undergraduate student's acceptance of a situational and interactive hotel English learning APP: an empirical study based on the extension of UTAUT. Proceedings of the 4rd International Conference on Technology in Education, March15-19, Guangzhou, China.  Excellent Paper Award. (EI) 
  • Wu, X.H. (2019). Residents' perception of the film-induced tourism development: the case of Macao. Proceedings of the ICTDMD 2019: International Conference on Tourism Destination Management and Development, June 10-11, Tokyo, Japan. Best Presentation Award.
  • Wu, X.H., & Zhang, T. (2017). A comparative study to employees' work stress of the casino hotels and non-casino hotels. Proceedings of the ICCHTH 2017: 19th International Conference on Cultural Heritage, Tourism and Hospitality, May 04-05, Singapore. No. 151. p.p. 389-393. EISSN:2010-3778.  
Research Project
  • 2020-2021, Smart Tourism Evaluation System and Empirical Analysis from Tourists’ Perspective: Case Study of Macau (PI). Macau Foundation.
  • 2020-2021, Macao Film-induced Tourism Map AR/AI Research- stage 2. Macau Higher Education Foundation.
  • 2019-2020, Macao Film-induced Tourism Map AR/AI Research- stage 1. Macau Higher Education Foundation.
  • 2018-2019, Tourists' Experience in Emotional Solidarity with Residents in Macao. Macau Foundation.
  • 2016-2017, A Study of the Relationship of Employees’ Working Pressure, Satisfaction, and Happiness in Macau Casino Hotels. Macau Foundation.