Office：  4F, Building N

Tel.：      8590-2814

E-mail：  xhwu@cityu.edu.mo                                                                 

Academic Qualification:  

Doctor Degree       International Tourism Management, City University of Macau

Master Degree       The University of Birmingham, UK

Working Experience                                                                             

From 2016/09 to Present                 City University of Macau                                            

From 2013/09 to 2016/08                The International College of Xiamen University

From 2008/09 to 2010/06                Macau University of Science and Technology

Teaching Area                                                                               

Research Area                                                                               

Professional Certification and Awards

2024/2025  City University of Macau Outstanding Research Recognition

2022/2023  City University of Macau Outstanding Research Recognition

2021/2022  City University of Macau Outstanding Research Recognition

2020/2021  City University of Macau Outstanding Research Recognition

2020/2021 City University of Macau Teaching Recognition

Certified Hospitality Supervisor (American Hotel & Lodging Educational Institute)

Certified Guest Service Professional (American Hotel & Lodging Educational Institute)

The 1^st prize in the English Teaching Competition of Xiamen University in 2014

Academic Publication

Journal Paper

• Wu, X., & Lai, I.K.W. (2026). Exploring the impact of visual aesthetic elements in films on audiences’ attitudes towards travel to a destination: An aesthetic research framework. Journal of Hospitality and Tourism Management, 66, 101411. (SSCI)
• Wu, X., Lai, I.K.W. & Yang, H. (2026). In a GenAI-generated text message context, how to enhance tourists’ visit intention through dynamic and multi-sensory cues in the destination visual narrative. Information Technology & Tourism, 28(1), 18. (SSCI)
• Xu, H., Yang, Z., Wu, X., Marafa, L., & Law, R. (2026). Enhancing tourists’ continued use of robotaxi services through trust and positive emotions: Insights from social exchange theory. Journal of Travel & Tourism Management, 43(2), 255-271. (SSCI)
• Wu, X., & Lai, I.K.W. (2026). How problematic travel influencer-generated content triggers audience reactance through negative emotions. Current Issues in Tourism. https://doi.org/10.1080/13683500.2025.2612079 (SSCI)
• Wu, X., & Lai, I.K.W. (2026). Video games drive Chinese Otaku to travel: Cognitive appraisal theory and affective transfer theory. Journal of Destination Marketing & Management, 39, 101062. (SSCI)
• Chen, J.W., Lai, I.K.W., & Wu, X.* (2025). Using colour in photographs to tell the past of cultural heritage sites and attract tourists to future visits: The mediating effect of emotional response. Journal of Hospitality and Tourism Management, 65, 101344. (SSCI) (Corresponding author)
• Wu, X., & Lai, I.K.W. (2025). How visual and textual information influences repeat tourists: Insights from self-report data and an eye-tracking experiment. Tourism Management Perspective, 58, 101396. (SSCI)
• Wu, X., & Lai, I.K.W. (2025). The influence of storytelling in luxury hotel short videos on hotel brand attitude: The mediating role of narrative engagement. International Journal of Tourism Research, 27(3), e70055. (SSCI)
• Yang, S., Lai, I.K.W., & Wu, X.* (2025). A systematic literature review of film tourism research (2004-2023). Asia Pacific Journal of Tourism Research, https://doi.org/10.1080/10941665.2025.2511783 (Corresponding author) (SSCI)
• Tang, J., Lai, I.K.W., Wu, X.*, Lin, X., & Wu, J. (2025). The negative content of short travel videos can bring positive outcomes: The stress-emotion-coping-behaviour model. Journal of Hospitality and Tourism Technology, https://doi.org/10.1108/JHTT-09-2024-0597 (Corresponding author) (SSCI)
• Wu, X., & Lai, I.K.W. (2025). The distinctiveness of short travel videos makes audiences proud to forward them. Journal of Hospitality and Tourism Management, 63, 211-219. (SSCI)
• Wu, X., Lai, I.K.W., & Deng, Q. (2025). How do the characteristics of the destination mascot affect destination's affective image? The mediating role of emotional value and destination intimacy. Journal of Vacation Marketing. https://doi.org/10.1177/13567667251331631 (SSCI)
• Wu, X., Yang, Z., Law, R., Gong, R., & Xu, H. (2025). Beyond human drivers: Understanding female tourists' acceptance of autonomous vehicles in tourism. Journal of Travel & Tourism Management, 42(3), 307-320. (SSCI)
• Wu, X., & Lai, I.K.W. (2025). How do cartoon destination pictures inspire cartoon-induced tourism? Based on the associative network model and dual-coding theory. Journal of Destination Marketing & Management, 36, 100989. (SSCI)
• Wu, X., Lai, I.K.W., & Chen, J.W. (2025). How hotel VR photography previews enhance customers' immediate booking intention through mental imagery and perceived value. Journal of Hospitality and Tourism Technology, https://doi.org/10.1108/JHTT-10-2023-0328 (SSCI)
• Wu, X., & Lai, I.K.W. (2023). How to promote film tourism more effectively? From a perspective of self-congruity and film tourism experience. Asia Pacific Journal of Tourism Research, 28(6), 556-572. (SSCI)
• Chen, J.W., Wu, X.,* & Lai, I.K.W. (2023). A systematic literature review of virtual technology in hospitality and tourism (2013-2022). SAGE Open, 13(3), 1-18. (Corresponding author) (SSCI)
• Wu, X., & Lai, I.K.W. (2023). How the creativity and authenticity of destination short videos influence audiences' attitudes toward videos and destinations: the mediating role of emotions and the moderating role of parasocial interaction with Internet celebrities. Current Issues in Tourism, 27(15), 2428-2447. (SSCI)
• Wu, X., & Lai, I.K.W. (2023). The psychological premise of spatial presence in 360° virtual tours: The role of the spatial situation in first-time and repeated users. Journal of Hospitality and Tourism Technology, 14(4), 523-539. (SSCI)
• Wu, X., & Lai, I.K.W. (2023). How a 360° virtual tour is more effective than photographs on communication effects: The roles of mental imagery processing and a sense of presence. Current Issues in Tourism, 26(23), 3813-3830. (SSCI)
• Wu, X., & Lai, I.K.W. (2023). How destination personality influences film tourists' destination loyalty: An application of self-congruity theory. Current Issues in Tourism, 26(21), 3547-3562. (SSCI)
• Wu, X., & Lai, I.K.W. (2022). The use of 360-degree virtual tours to promote mountain walking tourism: stimulus-organism-response model. Information Technology & Tourism, 24(1), 85-107. (SSCI)
• Wu, X., & Lai, I.K.W. (2021). Identifying the response factors in the formation of a sense of presence and a destination image from a 360-degree virtual tour. Journal of Desitnation Marketing & Management, 21, 100640. (SSCI)
• Wu, X., & Lai, I.K.W. (2021). The acceptance of augmented reality tour app for promoting film-induced tourism: The effect of celebrity involvement and personal innovativeness. Journal of Hospitality and Tourism Technology, 12(3), 454-470. (SSCI)

Conference Paper

• Zhang, H., Chen, M.J., & Wu, X.* (2026). The impact of hotel live streaming background and verbal content on mental imagery and booking intention. Proceedings of APacCHRIE 2026, May 28-31, Osaka, Japan. (Corresponding author)
• Yang, S., Guo, R., & Wu, X.* (2026). How do narrative elements and tips on guidance map influence tourist’ city walking intentions? Proceedings of APacCHRIE 2026, May 28-31, Osaka, Japan. (Corresponding author)
• Ru, H., Song, Z., & Wu, X.* (2026) The influence of the artistic design in hotel transitional spaces on customers' booking decisions - The moderating role of needs for Cognition. Proceedings of APacCHRIE 2026, May 28-31, Osaka, Japan. (Corresponding author)
• Lyu, Y., & Wu, X.* (2026). The impact of VR experiences on tourists’ decision making- Taking Jinci Temple in Shanxi Province as an example. Proceedings of APacCHRIE 2026, May 28-31, Osaka, Japan. (Corresponding author)
• Peng, Y., & Wu, X.* (2025). The application of Generative Artificial Intelligence (GAI) in tourism higher education: The interactive effects of feedback types and task types on university students’ intention to use. Proceedings of the 5th International Conference on Technology in Education, December 10-12, Shenzhen, China. (EI) (Corresponding author)
• Deng, Q., Chen, J., & Wu, X.* (2025). Enhancing hotel booking intention through social media images and texts: The mediating role of mental imagery. Proceedings of the 4th Global Congress of Special Interest Tourism & Hospitality (2025 GLOSITH), November 7-10, Xiamen, China. Outstanding paper (Corresponding author)
• Li, Z, & Wu, X.H.* (2025). The impact of virtual reality experience factors on tourist satisfaction and revisit intention: based on the TAM model. The 2nd International Early- Career Researcher Conference in Hospitality and Tourism (2025IECR), May 9-11, 2025, Macau, China. (Corresponding author)
• Yang, S., & Wu, X.H.*(2025). Exploring the influence of smart itinerary service on tourists’ city walking behavioral intentions: An extended Technology Acceptance Model—A case study of Macau. Annual Conference of Tourism Science 2025, April 10-13, 2025, Qingdao, China. (Corresponding author)
• Deng, Q., & Wu, X.H.* (2025). The impact of virtual reality experiences on presence and tourist behavioral intention: The moderating effect of technological awkwardness—A case study of Macau VR project. Annual Conference of Tourism Science 2025, April 10-13, 2025, Qingdao, China. (Corresponding author)
• Fang, S., Wu, X.H.,* & Lai, I.K.W. (2021). Factors affecting Macau undergraduate students' acceptance of hospitability English APP: applicability of UTAUT model. International Journal of Innovation and Learning, 29(3), 250-266. (Corresponding author) (ESCI)
• Wu, X.H., Tam, C.M., & Fang, S. (2020). Users' behavioral intention toward M-learning in tourism English education: A case study of Macao. Proceedings of the 5th International Conference on Technology in Education, August 19-22, Macau, China. (EI)
• Wu, X.H., Fang, S., & Lai, I.K.W. (2019). Undergraduate student's acceptance of a situational and interactive hotel English learning APP: an empirical study based on the extension of UTAUT. Proceedings of the 4th International Conference on Technology in Education, March15-19, Guangzhou, China. Excellent Paper Award. (EI)