Office: 4F, Building N
Tel.: 8590-2814
E-mail: xhwu@cityu.edu.mo
Academic Qualification:
Ph.D in International Tourism Management, City University of Macau
MBA, The University of Birmingham, UK
Working Experience
From 2021/8 to Present City University of Macau, Assistant Professor
From 2016/9 to 2021/8 City University of Macau, Lecturer
From 2013/9 to 2016/8 The International College of Xiamen University, Lecturer
From 2008/9 to 2010/6 Macau University of Science and Technology, Lecturer
Teaching Area
Tourism Marketing
Statistics
Introduction to Management
Accounting
Human Resource Management
Hotel Financial Management
Economics Analysis in Tourism
Research Area
Film-induced Tourism
Application of Augmented and Virtual Reality in Tourism
Social Media Marketing
Professional Certification and Awards
2022/2023 City University of Macau Outstanding Research Recognition
2021/2022 City University of Macau Outstanding Research Recognition
2020/2021 City University of Macau Outstanding Research Recognition
2020/2021 City University of Macau Teaching Recognition
Certified Hospitality Supervisor (American Hotel & Lodging Educational Institute)
Certified Guest Service Professional (American Hotel & Lodging Educational Institute)
The 1st prize in the English Teaching Competition of Xiamen University in 2014
Professional Society Membership
Member of Associação Promotora do Desenvolvimento do Ensino Superior de Macau
Academic Publication
Journal Paper
- Wu, X., & Lai, I.K.W. (2025). How visual and textual information influences repeat tourists: Insights from self-report data and an eye-tracking experiment. Tourism Management Perspective, 58, 101396. (SSCI)
- Wu, X., & Lai, I.K.W. (2025). The influence of storytelling in luxury hotel short videos on hotel brand attitude: The mediating role of narrative engagement. International Journal of Tourism Research, 27(3), e70055. (SSCI)
- Yang, S., Lai, I.K.W., & Wu, X.* (2025). A systematic literature review of film tourism research (2004-2023). Asia Pacific Journal of Tourism Research, https://doi.org/10.1080/10941665.2025.2511783 (Corresponding author) (SSCI)
- Tang, J., Lai, I.K.W., Wu, X.*, Lin, X., & Wu, J. (2025). The negative content of short travel videos can bring positive outcomes: The stress-emotion-coping-behaviour model. Journal of Hospitality and Tourism Technology, https://doi.org/10.1108/JHTT-09-2024-0597 (Corresponding author) (SSCI)
- Wu, X., & Lai, I.K.W. (2025). The distinctiveness of short travel videos makes audiences proud to forward them. Journal of Hospitality and Tourism Management, 63, 211-219. (SSCI)
- Wu, X., Lai, I.K.W., & Deng, Q. (2025). How do the characteristics of the destination mascot affect destination's affective image? The mediating role of emotional value and destination intimacy. Journal of Vacation Marketing. https://doi.org/10.1177/13567667251331631 (SSCI)
- Wu, X., Yang, Z., Law, R., Gong, R., & Xu, H. (2025). Beyond human drivers: Understanding female tourists' acceptance of autonomous vehicles in tourism. Journal of Travel & Tourism Management, 42(3), 307-320. (SSCI)
- Wu, X., & Lai, I.K.W. (2025). How do cartoon destination pictures inspire cartoon-induced tourism? Based on the associative network model and dual-coding theory. Journal of Destination Marketing & Management, 36, 100989. (SSCI)
- Wu, X., Lai, I.K.W., & Chen, J.W. (2025). How hotel VR photography previews enhance customers' immediate booking intention through mental imagery and perceived value. Journal of Hospitality and Tourism Technology, https://doi.org/10.1108/JHTT-10-2023-0328 (SSCI)
- Wu, X., & Lai, I.K.W. (2023). How to promote film tourism more effectively? From a perspective of self-congruity and film tourism experience. Asia Pacific Journal of Tourism Research, 28(6), 556-572. (SSCI)
- Chen, J.W., Wu, X.,* & Lai, I.K.W. (2023). A systematic literature review of virtual technology in hospitality and tourism (2013-2022). SAGE Open, 13(3), 1-18. (Corresponding author) (SSCI)
- Wu, X., & Lai, I.K.W. (2023). How the creativity and authenticity of destination short videos influence audiences' attitudes toward videos and destinations: the mediating role of emotions and the moderating role of parasocial interaction with Internet celebrities. Current Issues in Tourism, 27(15), 2428-2447. (SSCI)
- Wu, X., & Lai, I.K.W. (2023). The psychological premise of spatial presence in 360° virtual tours: The role of the spatial situation in first-time and repeated users. Journal of Hospitality and Tourism Technology, 14(4), 523-539. (SSCI)
- Wu, X., & Lai, I.K.W. (2023). How a 360° virtual tour is more effective than photographs on communication effects: The roles of mental imagery processing and a sense of presence. Current Issues in Tourism, 26(23), 3813-3830. (SSCI)
- Wu, X., & Lai, I.K.W. (2023). How destination personality influences film tourists' destination loyalty: An application of self-congruity theory. Current Issues in Tourism, 26(21), 3547-3562. (SSCI)
- Wu, X., & Lai, I.K.W. (2022). The use of 360-degree virtual tours to promote mountain walking tourism: stimulus-organism-response model. Information Technology & Tourism, 24(1), 85-107. (SSCI)
- Wu, X., & Lai, I.K.W. (2021). Identifying the response factors in the formation of a sense of presence and a destination image from a 360-degree virtual tour. Journal of Desitnation Marketing & Management, 21, 100640. (SSCI)
- Wu, X., & Lai, I.K.W. (2021). The acceptance of augmented reality tour app for promoting film-induced tourism: The effect of celebrity involvement and personal innovativeness. Journal of Hospitality and Tourism Technology, 12(3), 454-470. (SSCI)
Conference Paper
- 李澤龍, 吳曉紅*. (2025). 虛擬現實體驗因素對遊客滿意度和重遊意願的影響:基於TAM模型的分析. 第二屆國際旅遊與酒店管理表年學者學術會議(2025IECR),2025年5月9-11日,澳門,中國。(Corresponding author)
- 楊詩秋, 吳曉紅*. (2025). 智慧行程服務的路徑機制影響:基於擴展技術接受模型的城市漫步行為意向研究—以澳門為例. 旅遊科學2025年會,4月10-13日,青島,中國。(Corresponding author)
- 鄧慶琳, 吳曉紅*. (2025). 虛擬旅遊體驗對臨場感與遊客行為意向的影響:技術尷尬的調節效應—以澳門VR專案為例. 旅遊科學2025年會,4月10-13日,青島,中國。(Corresponding author)
- Fang, S., Wu, X.H.,* & Lai, I.K.W. (2021). Factors affecting Macau undergraduate students' acceptance of hospitability English APP: applicability of UTAUT model. International Journal of Innovation and Learning, 29(3), 250-266. (Corresponding author) (ESCI)
- Wu, X.H., Tam, C.M., & Fang, S. (2020). Users' behavioral intention toward M-learning in tourism English education: A case study of Macao. Proceedings of the 5th International Conference on Technology in Education, August 19-22, Macau, China. (EI)
- Wu, X.H., Fang, S., & Lai, I.K.W. (2019). Undergraduate student's acceptance of a situational and interactive hotel English learning APP: an empirical study based on the extension of UTAUT. Proceedings of the 4th International Conference on Technology in Education, March15-19, Guangzhou, China. Excellent Paper Award. (EI)
- 2024-2025, Research on the Effects and Sustainable Development of the Macau Smart Tourism Project (PI). Macau Foundation.
- 2023-2024, Research on the Mechanism and Implementation Path of Emerging Technologies Empowering Innovative Travel Services. Macau Foundation.
- 2020-2021, Smart Tourism Evaluation System and Empirical Analysis from Tourists' Perspective: Case Study of Macau (PI). Macau Foundation.
- 2020-2021, Macao Film-induced Tourism Map AR/AI Research- stage 2. Macau Higher Education Foundation.
- 2019-2020, Macao Film-induced Tourism Map AR/AI Research- stage 1. Macau Higher Education Foundation.
- 2018-2019, Tourists' Experience in Emotional Solidarity with Residents in Macao. Macau Foundation.
- 2016-2017, A Study of the Relationship of Employees' Working Pressure, Satisfaction, and Happiness in Macau Casino Hotels. Macau Foundation.
- Journal of Hospitality and Tourism Technology
- Journal of Hospitality and Tourism Education