Office：  City Viva Hotel, 2nd Floor, Room VH205  

Tel.：      8590-2535

E-mail： bnlin@cityu.edu.mo                                                                   

Academic Qualification                                                                               

Doctor Degree                 Ph.D., University of Central Florida, USA

Master Degree                 MSc, Hong Kong Polytechnic University, HK

Working Experience                                                                             

From 2023/09 to present               Assistant Professor, Faculty of International Tourism and Management,

                                                          City University of Macau

From 2021/01 to 2023/08              Instructor, Rosen College of Hospitality Management, University of Central Florida

From 2019/09 to 2023/08              Graduate Research Assistant, Rosen College of Hospitality Management,

                                                          University of Central Florida

From 2018/01 to 2019/01              Assistant Officer, School of Hotel and Tourism Management,

                                                          Hong Kong Polytechnic University                                                                                                          

Teaching Area                                                                               

Research Area                                                                               

Professional Society Membership 

Academic Publication 

Journal Paper

• Lin, B., Wang, Y., & Hua, N. (2026). From Need Satisfaction to Identity Expression: Self-presentation Strategies in Travel Experience Sharing on Social Media. International Journal of Human-Computer Interaction, 1-26. (SSCI, JCR Q1)
• Wang, J., Dai, X., Lin, Y., & Lin, B*. (2026). Vlog Information Characteristics and Audience Involvement on Check-in Intention at Instagrammable Tourist Places. Journal of Vacation Marketing. (SSCI, JCR Q1)
• Lin, B.*, Hua, N., & Zhao, X. (2026). Unlocking hotel employees’ green advocacy: An environmental love-based framework for understanding green human resource management practices. International Journal of Contemporary Hospitality Management, 38(7), 2305-2327. (SSCI, JCR Q1)
• Wang, Y., Zhu, Y., Lin, B.*, Wang, R., Miao, H., & Xiong, M. (2026). How does menu narrative stimulate tourists'  willingness to disseminate food culture? The mediating roles of self-referencing and emotional healing. Journal Hospitality and Tourism Management. 67, 101439. (SSCI, JCR Q1)
• Lin, B. (2026). Unpacking the impact of social environment and psychological gratifications on tourists’ strategic self-presentation: A narrative identity perspective. Journal of Hospitality and Tourism Insights, 1-18. (ESSCI, JCR Q1)
• Lin, B., Fu, X.*, Wang, W., Hancer, M., & So, K. (2026). Unveiling the role of entertainment in destination branding: Developing and validating a scale for entertainment destination experience. International Journal of Contemporary Hospitality Management, 2-21. (SSCI, JCR Q1)
• Fu, X., Park, J., Lin, B., & Wang, Y. C. (2026). Attendee–Environment Interactions at Trade Exposition: An Environment–Perception–Behavior/Behavioral Intention (EPB) Model. Tourism Analysis, 31(1), 99-118.
• Xie, J., Li, X.*, Li, Y., Lin, B., & Qiao, Z. (2026). What accounts for the charm of collective tourism attraction? An explanation from the interaction ritual chains theory perspective. Journal of Destination Marketing & Management, 39, 101043. (SSCI, JCR Q1)
• Yang, Y., Fu, X., & Lin, B*. (2025). Does participation in domestic and international tourism activities affect life happiness? Evidence from the US counties. Tourism Economics, 13548166251379655. (SSCI, JCR Q2)
• Yi, X., Fu, X., Lin, B., Zhang, G., Jiang, L., & Zhang, J. (2025). Investigating the impact of tourists’ perceived authenticity and aesthetics on word-of-mouth in cultural heritage sites. Tourism Management, 111, 105167. (SSCI, JCR Q1)
• Yi, X., Fu, X., Lin, B., & Cai, X*. (2025). Home: Developing and testing a scale. Habitat International, 159, 103374. (SSCI, JCR Q1)
• Lin, B., Fu, X., & Murphy, K*. (2024). Investigating the foodstagramming mechanism: A customer-dominant logic perspective of customer engagement. Journal of Hospitality and Tourism Management, 58, 371-380. (SSCI, JCR Q1)
• Lu, L., Hua, M., Sun, X., Zou, R.*, & Lin, B. (2024). AI robots over sommeliers? Exploring the service provider effect on diners’ wine ordering decisions at restaurants. International Journal of Hospitality Management, 122, 103879. (SSCI, JCR Q1)
• Yi, X., Fu, X., Lin, B., & Sun, J*. (2024). Authenticity, identity, self-improvement, and responsibility at heritage sites: The local residents’ perspective. Tourism Management, 102, 104875. (SSCI, JCR Q1)
• Lin, B., Wang, S., Fu, X., & Yi, X.* (2022). Beyond local food consumption: The impact of local food consumption experience on cultural competence, eudaimonia, and behavioral intention. International Journal of Contemporary Hospitality Management,35(1), 137-158. (SSCI, JCR Q1)
• Lin, B., Fu, X.*, & Lu, L. (2022). Foodstagramming as a self-presentational behavior: Perspectives of tourists and residents. International Journal of Contemporary Hospitality Management, 34(12), 4686-4707. (SSCI, JCR Q1)
• Ridderstaat, J., Fu, X., & Lin, B*. (2022). A framework for understanding the nexus between tourism development and poverty: Application to Honduras. Tourism Management, 93, 104620. (SSCI, JCR Q1)
• Pan, Y., Lin, B., Fu, X.*, & Huang, A. (2022). Determinants of destination choices of traveling for old-age resources: Evidence from Urban Older Adults. Journal of China Tourism Research, 1-21.
• Bu, N.T., Pan, S., Kong, H., Fu, X.*, & Lin, B. (2021). Profiling literary tourists: A motivational perspective. Journal of Destination Marketing & Management, 22, 100659. (SSCI, JCR Q1)
• Fu, X., Lin, B., & Wang, Y. C.* (2020). Healthy food exposition attendees’ purchasing strategies: a mental budgeting perspective. International Journal of Contemporary Hospitality Management, 33(7), 2352-2370. (SSCI, JCR Q1)
• Fu, X., Lin, B., Wang, Y. C.*, & Sun, Y. (2020). Memorable Boat Show Experiences: Examining the Mechanisms of Value and Mianzi from the Perspective of High-end Chinese Attendees. Journal of China Tourism Research, 1-22.
• Lin, B.*, & Fu, X. (2020). Gaze and tourist-host relationship – State of the art. Tourism Review, 76(1), 138-149. (SSCI, JCR Q1)
• Fan, D. X.*, Hsu, C. H., & Lin, B. (2020). Tourists’ experiential value co-creation through online social contacts: Customer-dominant logic perspective. Journal of Business Research, 108, 163-173. (SSCI, JCR Q1)
• Lin, P. M.*, Qiu Zhang, H., Hung, K., Lin, B., & Fan, D. X. (2019). Stakeholders’ views of travelers’ choice of Airbnb. Journal of Travel & Tourism Marketing, 36(9), 1037-1049. (SSCI, JCR Q1)
• Fan, D.*, Buhalis, D., & Lin, B. (2019). A tourist typology of online and face-to-face social contact: destination immersion and tourism encapsulation/decapsulation. Annals of Tourism Research, 78, 102757, 1-16. (SSCI, JCR Q1)

*Corresponding author

Book Chapter

• Fu, X., & Lin, B. (2022). Well-being. The Encyclopedia of Tourism Management and Marketing (pp. 732-735). Edward Elgar Publishing.

Conference Paper

• Deng, H.*, & Lin, B. (2026). Unveiling the impact of AI communication styles on customer evaluations in service interactions: The role of alienation and imposed intimacy. 2026 Tourism and Hospitality Leadership Summit, Macau, China.
• Hong, R.*, Lin, B., & Deng, H. (2026). Are tourists attached to AI travel companions? The impact of AI travel companions on tourist experiences. 2026 Tourism and Hospitality Leadership Summit, Macau, China.
• Zhang, J.*, & Lin, B. (2026). Exploring the sensory impact of food videos on tourists’ travel intentions. 2026 Tourism and Hospitality Leadership Summit, Macau, China.
• Li, K.*, & Lin, B. (2026). Exploring the Impact of Perceived Interactivity of Intelligent Voice Assistants on Hotel Guests’ Behavioral Intentions. The 3rd International Early-Career Researcher Conference in Hospitality and Tourism Conference, Macau, China.
• Han, X.*, & Lin, B. (2026). Unpacking the Role of Nostalgia emotions in Historical Theme Parks: The Perspective of Cultural Scene Theory. International Conference on Culture, Tourism and Hospitality, Macau, China.
• Lin, B. & Tan, Y*. (2025). Dissecting the formation of embodied metaphors in virtual reality tourism. International Conference on Destinations, Events and Sports 2025. Sapporo Japan.
• Lin, B., & Zhu, H*. (2025). Investigating the role of perceived benefits of host-guest interaction in the festival tourism context. Global Hospitality and Tourism Research Summit. Fukuoka Japan.
• 張倞滈* & 林冰娜. (2025). 探究犯罪電影對遊客行為意向的感官影響. 2025粵港澳大灣區城市命運與發展論壇. 中國澳門.
• Zhang, H.*, You, Y., & Lin, B. (2025). Exploring the impact mechanism of digital immersive experience service failure in museum settings. Asia Pacific Tourism Association Annual Conference 2025. Busan, South Korea.
• 鄧鴻澤* & 林冰娜. (2024). 顧客寬容在餐廳機器人服務失敗中的作用. 旅遊學刊-區域旅遊合作與夥伴關係國際研討會. 中國澳門.
• Lin, B., & Fu, X. Ask a robot to be your guide? Investigating the educational entertainment in museums. (2023). The 8th Annual SECSA CHRIE Conference, Orlando, USA.
• Lin, B., & Fu, X. (2023). Entertainment experience in tourism and hospitality: A systematic literature review. The 8th Annual SECSA CHRIE Conference, Florida, USA.
• An, Q., Lin, B., Fu, X., Ozturk, AB., & Hua, N. (2023). Assessing the Effects of User-Generated Contents on Tourists' Visiting Intention. The 28th Annual Graduate Education and Graduate Student Research Conference in Hospitality & Tourism, California, USA.
• Lin, B., Fu, X., & Murphy, K. (2023). Dissecting the mechanism of foodstagramming: Drivers and consequences of customer engagement. The 28th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, California, USA.
• Lin, B., Fu, X., & Lu, L. (2022). Foodstagramming as a self-presentational behavior. The 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Texas, USA.
• Lin, B., Fu, X., & Wang, Y. (2021). A conceptualization of technology-facilitated tourism mobilities mechanism. The 6th World Research Summit for Tourism and Hospitality, Florida, USA.
• Lin, B., Fu, X., & Hancer, M. (2021). Food experience during travel: Understanding foodstagramming and social presence on social media. 26th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, USA.
• Lin, B., Wang, Y., & Hua, N. (2021). Self-presentation mechanism in travel experience sharing: A self-determination theory approach. The 6th World Research Summit for Tourism and Hospitality, Florida, USA.
• Lin, B., & Fu, X. (2020). Understanding tourist gaze through customer-to-customer interaction grounded in customer-dominant logic. 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Nevada, USA.
• Lin, B., & Fu, X. (2020). Viewing tourist-host relationship through gaze: A critical analysis of current knowledge. The 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Nevada, USA.

*Graduate students

Ad Hoc Journal Reviewer

• Annals of Tourism Research Empirical Insights       
• International Journal of Contemporary Hospitality Management
• International Journal of Hospitality Management
• International Journal of Travel Research
• Journal of Destination Marketing and Management
• Journal of Foodservice Business Research
• Journal of Hospitality and Tourism Management
• Journal of Hospitality and Tourism Technology
• Journal of Quality Assurance in Hospitality and Tourism
• Tourism Management
• Tourism Review

Journal Editorial Board Member

• Services Marketing Quarterly
• Annals of Tourism Research Empirical Insights

Research Projects

• Fundacao Macau: 粵港澳大灣區合作背景下澳門居民的跨境文娛旅遊機制與策略研究（結題），項目主持人
• Fundacao Macau:智慧旅遊背景下粵港澳大灣區遊客體驗優化和居民幸福感研究（結題），項目參與人
• National Social Science Fund of China: 鄉村旅遊地文化景觀的原真性構建與形成機制研究（結題），主要參與人