Office：  4F, Building N                                                                  

Tel.：      85902527                                                                       

E-mail： tzhang@cityu.edu.mo                                                               

Academic Qualification:                                                                               

PhD,  Zhejiang University

M.A,  East China Normal University     

B.S,  Central China Normal University  

Working Experience                                                                             

2024/8 to Present                     City University of Macau 

2015 to 2024                             City University of Macau                                                                            

2007 to 2014                             Macau University of Science and Technology

2001 to 2007                             Zhejiang Wanli University

2000 to 2001                             University of Shanghai for Science and Technology

Teaching Area                                                                               

Research Area

Sport Tourism

Cultural Event Tourism                                                                           

Academic Publication

Journal Paper

• Zhang T, Wang Y, Xie Y. (2024).“Raising the Curtain”: The service theater model as a tool of industrial tourism and effects on customer experience. Journal of Infrastructure, Policy and Development. 8(6): 4513. https://doi.org/10.24294/jipd.v8i6.4513
• Wei, C., & Zhang, T. (2023). Authenticity and Quality of Industrial Heritage as the Drivers of Tourists’ Loyalty and Environmentally Responsible Behavior. Sustainability, 15(11), 8791. MDPI AG. Retrieved from http://dx.doi.org/10.3390/su15118791 (SSCI)
• Zhang T., Wei C., & Nie L. (2022). Experiencing authenticity to environmentally responsible behavior: Assessing the effects of perceived value, tourist emotion, and recollection on industrial heritage tourism. Frontiers in Psychology, 13, DOI=10.3389/fpsyg.2022.1081464 (SSCI)
• Tao Zhang (2022) An expanded eventscape framework as the driver of attachment and loyalty to mass-participation sporting events, Journal of Convention & Event Tourism, DOI: 10.1080/15470148.2022.2085832 (ESCI)
• Zhang Tao (2021). Promoting National Identity Through Cultural Festivals: Macau Narrative and Organizational Strategy. Journal of Shandong University(Philosophy and Social Sciences (3), 82-90（CSSCI）
• GAN Lingxia, ZHANG Tao (2021) Analysis of Service Ecosystem of Folk Festival and Special Events from the Perspective of Community Support. Journal of Northwest Minzu University(Philosophy and Social Sciences)(1), 141-147.（CSSCI）
• LIU Xinyuan, ZHANG Tao(2021). An Empirical Study on the Relationship between the Authenticity of Madam Xian's Cultural Heritage and Tourists' Behavioral Intention. Journal of Guangdong University of Petrochemical Technology, 31(2), 70-75.
• Hu, B.; Huang, W.; Yan, S.; Liu, G.; Zhang, T.(2020) Business Model Design and Customer Loyalty: The Mediating Role of Customer Citizenship Behavior. Sustainability 2020, 12, 7047; DOI: 10.3390/su12177047 (SSCI)
• Hu, B.; Zhang, T.*, Yan, S. (2020). How Corporate Social Responsibility Influences Business Model Innovation: The Mediating Role of Organizational Legitimacy. Sustainability, 12(7), 2667; DOI: 10.3390/su12072667 (SSCI)
• Zhang, T., Chen, J., & Hu, B. (2019). Authenticity, Quality, and Loyalty: Local Food and Sustainable Tourism Experience. Sustainability, 11(12), 3437; DOI: 10.3390/su11123437 (SSCI)
• Zhang, T *, Wen, Huijun and Li, Xi (2019). A Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam. Sustainability 2019, 11(1), 108; DOI: 10.3390/su11010108 （SSCI）
• ZHANG Tao;LI Xi;WEN Huijun（2019）. Study on the impact of folk festival authenticity on tourism experience. Journal of Arid Land Resources and Environment, 33(6), 192-197. (CSSCI)
• Tao Zhang, Yunting Chen (2017). Exploring the dimension and effect of blended festivalscape on visitors' satisfaction. Tourism Forum, 10(5): 20-27.
• Tao Zhang, Wei Lin(2017). Rural Women's work-family conflict, Flexible Employment and Poverty-Alleviation Strategy---the Case of Rural Tourism Industry. Rural Economic and Technology, 28(21): 197-201.
• Tao Zhang & Si TANG & Yufeng ZHANG & Jiahua JIN(2017). A Study of The Hotel Staff's Work Stress, Perceived Organizational Support and Work Efficacy: Case Study of Macao. International Journal of Advanced Engineering and Management Research. Vol 2(3): 755-770.
• Xiaohong Wu, and Tao Zhang(2017). Work Stress and Job Satisfaction of Empoyees in Hospitality: A Comparative Study of the Casino Hotels and Non-Casino Hotels in Macau. International Journal of Advanced Engineering and Management Research. Vol 2(3): 646-657.
• Tao Zhang and Nan Yan (2016). The Effect of Religious Tourist Motivation and Satisfaction on Behavioral Intention. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 10(8), 2885 - 2888. (International Science Index)
• Tao Zhang (2013). Internalization and localization of Festival Events. Tourism Tribune, 6, 3-11. (CSSCI)
• Tao Zhang (2012). Effect of food tourists' motives on satisfaction and behavioral intention. Tourism Tribune. October, 78-84. (CSSCI)
• Tao Zhang (2012).  Study of China tourism development: world heritage and tourism development. Tourism Tribune. Apr. 9-10. (CSSCI)
• Tao Zhang (2011).  Satisfaction measurement for MICE sectors---the case of Macao international trade and investment fair. Tourism Forum. Feb. 24-27.
• Tao Zhang (2010).  Perceived quality of gourmet festival and its strategy for improvement. Tourism Tribune. Dec. 58-62. (CSSCI)
• Tao Zhang (2009).  Raising customer value and enforcing event impact. Tourism Tribune. Feb. 7-8. (CSSCI)
• Tao Zhang (2008).  Dimensions and measurement of consumers Perceived values during festivals. Tourism Tribune. May. 74-78. (CSSCI)
• Tao Zhang and Shenghua Jia(2008).  Effect of perceived value of festival consumers on satisfaction. Tourism Forum. Aug. 28-32.
• Tao Zhang and Xin Wang (2009). Volunteer training of Macau exhibition industry. Hobbs Journal. Mar.
• Tao Zhang and Xin Wang (2008).  An overview of art exhibitions of Macau. China Conference & Exhibition. Oct. 2008
• Tao Zhang and Xin Wang (2008).  Income increasing strategy of meeting and exhibition. China Conference & Exhibition. 10, 26-28. 

Conference Paper

• Wang, YingChuan. & Zhang, Tao (2017). A Study on exploring employees' well-being in gaming workplaces prior to and after the Chinese government crackdowns on corruption. 19th International Conference on Hospitality Leadership (ICHL 2017). August, 24-25, 2017 at Kuala Lumpur, Malaysia.
• Tao ZHANG & Si TANG & Yufeng ZHANG & Jiahua JIN(2017). A Study of The Hotel Staff's Work Stress, Perceived Organizational Support and Work Efficacy: A Case Study of Macao. The ICHMB 2017: 19^th International Conference on Hospitality Management and Business, Singapore, Mar 29-30.
• Tao Zhang & Fen Zhang(2017). The Effect of Physical Evidence of Themed Casino Hotels on Customer Value and Satisfaction. The ICCHTH 2017: 19th International Conference on Cultural Heritage, Tourism and Hospitality, Singapore, May 4 – 5.
• Xiao Hong Wu & Tao Zhang(2017). A Comparative study to employees' work stress of the casino hotels and non-casino hotels. The ICCHTH 2017: 19th International Conference on Cultural Heritage, Tourism and Hospitality, Singapore, May 4 – 5.
• Ying Chuan Wang & Tao Zhang(2017). A Study on the Relationship between Employees' Work Pressure and Corporate Social Responsibility at Gaming and Hospitality Workplaces in Macao Prior and After the Chinese Government Crackdowns on Corruption. Asia Pacific Tourism Association (APTA) 2017 Annual Conference, Busan, Korea, 18-21 June.
• Tao Zhang and Nan Yan. The effect of religious tourist motivation and satisfaction on behavioral intention. International Conference on Management, Hospitality, and Tourism (ICMHT 2016), Aug. 18-19, Kuala Lumpur, Malaysia.
• Xinrong Zong and Tao Zhang. A study of female casino dealers' job stress and job satisfaction – the case of Macau. International Conference on Management, Hospitality, and Tourism (ICMHT 2016), Aug. 18-19, Kuala Lumpur, Malaysia.
• Tao Zhang. How Tourists Assess the E-government Service Quality of Weather Forecast? International Conference on Information Technology and Electronic Commerce (ICITEC 2013), Dec 28-29, 2013, Harbin, China.(EI index)
• Tao Zhang. A Study on Motivation of Meeting and Exhibition Attendees in Macao, International Conference on Management and Service Science (MASS), Aug 24-26. 2010, Wuhan, China. (EI Index)
• Tao Zhang. A Strategic Use of Special Event within Food Service: A Case Study of Culinary Tourism in Macao, International Conference on Information Science and Engineering (ICISE), pp.4145-4148, 26-28 Dec. 2009, Dalian, China. (EI Index)
• Tao Zhang. The Festival Experience: An Analysis of Value Dimensions, Perceived Value and Satisfaction, International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM '08). Oct. 12-14, 2008 (EI index)
• Tao Zhang. A Two-Factor Effect Model of Festival Perceived Value on Satisfaction. Global Events Congress Ⅲ & China Event Education Conference Ⅲ. Guangzhou, China on Nov. 17-19, 2008
• Tao Zhang. A Study of Government e-Services Quality and Its Effect on Public Satisfaction. The third international conference on “Public Management in the 21^st century: Opportunities and Challenges”, Macau, China on Oct 14-15, 2008.
• Yongdong Shi & Tao Zhang. Research on Appraisal Index System of Social Credit for Macao's NGOs. The third international conference on “Public Management in 21st century: Opportunities and Challenges”, Macau, China on Oct 14-15, 2008. (Second Author)
• Tao Zhang. Dimensions of Consumer Perceived Value toward Festivals. 2nd International Conference in MICE Tourism Education and Industry Development in the Asia Pacific Region, Macau, China on Nov. 27-29, 2007
• Shenghua Jia and Tao Zhang. Government online service quality and customer satisfaction: An investigation of three Chinese governmental portal websites. International Conference on Service Systems and Service Management, Oct. 26-28, 2006, Troyes, France. (EI Index)

Research Project

• ​A Study on the Impact of the Authenticity of Cultural Heritage on Tourist Satisfaction and e-WOM (MF1928), 2019-2020, Macau Foundation. CI.
• Festival and Food Tourism: the impact of Authenticity on Tourist Satisfaction and Loyalty (MF1822), 2018-2019, Macau Foundation. CI.
• A Study of the Relationship of Employees' Working Pressure, Satisfaction and Happiness in Macau Casino Hotels. Macau Foundation. CI.
• A Study of the Relationship of Employees' Satisfaction and Guest Satisfaction in Macau Casino Hotels. Macau Foundation. CI
• A Study of Service Quality of Food Festival. Macau Foundation. CI
• A Study of Food Tourist Satisfaction in Macau. Macau Foundation. CI
• Developing the Visitor Satisfaction Index of Macau Exhibitions. Macau Foundation. CI