Advanced Research Method
The subject is designed to equip students with advanced research methods in decision-making and policy analysis. The interactive teaching and
case study methods will be used in the delivery of the subject. Upon completion of the subjects, the students should be able to effectively use the
quantitative methods learnt in the subjects in analyzing and solving the complex problems they may face.
Economics Analysis in Tourism
Tourism is recognized as an economic activity of global significance. This complex and multi-faceted industry plays an important role in the economies of
many developed and less developed countries. Although the impact of the tourism industry on economic life is generally positive, the economic costs are
not insignificant. Additionally, the economic benefits of tourism may be offset by adverse environmental and social consequences. The major objective of
this course is to give the economic picture of tourism’s role within national economies, with specific reference to the Macau and other countries cases.
Since socio-cultural and environmental impacts also form an essential part of the evaluation of the long-term advantages and disadvantages of tourism
development, these issues will also be covered in some detail.
Strategic Tourism Management
The major objective of this course is to create an awareness of the strategic planning process and how it influences organizations in the travel industry.
Students will gain a thorough understanding of tourism policy making and learn how to establish and apply innovative strategic planning approaches that
are in line with corporate policies.
Students will learn about the relationship between policy and practice and how to develop effective mechanisms to monitor issues and trends. The
necessary tools needed to analyze, define, plan and manage the changing tourism environment will be explored.
Case Study of Tourism Business Administration
The Course aims to enable trainees to understand and study of the changing global tourism theory and the actual situation in depth, to encourage
students to plan, develop, promote and manage in the international tourism enterprise level. Through case study, combined with the current hot and
difficult issues of tourism industry development, the trainees grasp the latest development trend of tourism enterprise study. Meanwhile, the ability to
make critical decisions when face practical problems is trained as well.
Theories and Methodologies of Gaming Sociology
This course will cover topics related to gaming and society. We will examine briefly the history of the gaming industry in leading casino cities, and the
social consequences generated by it. Works of theorists, such as Marx, Weber, Durkheim, Simmel, and Mead will be considered. Four tendencies in the
development of the gaming industry will be covered: legalization, popularization, entertainment, and modernization.
Technical Specifications of Tourist Information Integration
The course introduced the common and emerging information technologies and systems in the current tourism industry, information technology
applications in tourism industry, information integration technology and the variety of specifications.
Tourism Education: Theories, Methods and Practice
The goal of higher tourism training is to cultivate the macro and micro senior management personnel. They are application-oriented and innovative
generalists. Tourism education not only fosters research-typed talents, but also the practical talents the society demands for. The course emphasizes the
integration of theory, method and practice. The tracing and development of tourism education of local and abroad and basic concepts and theoretical
approaches are introduced in this course. Through case studies and practice teaching, students are trained to fit in with the need of the tourism labor
market for high-quality tourism talents.