Office：  4F, Building N                                                                 

Tel.：      8590-2525                                                                     

E-mail： sallyduan@cityu.edu.mo                                                                 

Academic Qualification:                                                                               

Ph.D,  Geography and Resource Management, The Chinese University of University

MSSc, Geography and Resource Management, The Chinese University of University

BSc, Tourism Business Management, Institute for Tourism Studies, Macau

Working Experience                                                                             

2012/09 to 2014/09                Teaching Assistant, Geography and Resource Management,

                                                  The Chinese University of Hong Kong

Teaching Area

Business Management

Recreational Environment Planning and Management

Sustainable Tourism

Tourism Geography

Cultural Tourism

Tourism Marketing

Research Area

Cultural Tourism

Theme Park

Brand Management

Tourism Marketing

Rural Tourism

Professional Certification and Awards

06/2016 Thomas and Ruth Rivers International Scholarship Award

03/2016 Zhongjian Dongfang Gao's Scholarship Award

09/2012 World Leisure Organization Future Leader Award

Academic Publication

Journal Paper​

• Duan, X., Luo, J. M., Nduka, I. C., Guo, R., & Gu, Y. (2025). The dual threat of heatwaves and air pollution: Evaluating tourist responses to hot-and-polluted episodes. Tourism Management Perspectives, 58, 101393.
• Cui, Y., Zhao, R., Jiang, L., Duan, X., Xiao, M., Liu, Z., ... & Teerarojanarat, S. (2025). What drives nighttime tourism intensity in Thailand? Evidence from Thai attractions based on satellite observations. IEEE Journal of Selected Topics in Applied Earth Observations and Remote Sensing. (SCI)
• Duan, X., Luo, J. M., & Chau, K. Y. (2023). Qualitative validation of a model using stress and coping theories in gaming practice during COVID-19. Journal of Hospitality, 5(1-2), 13-31. (ESCI)
• Duan, X., & Lai, I. K. W. (2022). The formation of multi-destination image: A study of China's Greater Bay Area. Frontiers in Psychology, 4820. (SSCI)
• Chau, K. Y., Luo, J. M., & Duan, X.* (2021). A Qualitative Investigation of the Impact of COVID-19 on Macau's Gaming Industry. Journal of Quality Assurance in Hospitality & Tourism, 1-11. (ESCI)
• Zhang, Y., Wong, I. A., Duan, X., & Chen, Y. V. (2021). Craving better health? Influence of socio-political conformity and health consciousness on goal-directed rural-eco tourism. Journal of Travel & Tourism Marketing, 38(5), 511-526. (SSCI)
• Xu, H., Lovett, J., Cheung, L. T., Duan, X., Pei, Q., & Liang, D. (2021). Adapting to social media: the influence of online reviews on tourist behaviour at a world heritage site in China. Asia Pacific Journal of Tourism Research, 26(10), 1125-1138. (SSCI)
• Xu, H., Cheung, L. T., Lovett, J., Duan, X., Pei, Q., & Liang, D. (2021). Understanding the influence of user-generated content on tourist loyalty behavior in a cultural World Heritage Site. Tourism Recreation Research, 1-15. (ESCI)
• Duan, X., Chan, C. S., & Wong, I. A. (2020). Evaluating Online Tourism Education Quality by Using an Instructional Strategy Framework. In International Conference on Technology in Education (pp. 46-60). Springer, Singapore.
• Zhao, Y., Chau, K. Y., Shen, H., Duan, X., & Huang, S. (2020). The influence of tourists' perceived value and demographic characteristics on the homestay industry: A study based on social stratification theory. Journal of Hospitality and Tourism Management, 45, 479-485. (SSCI)
• Duan, X., Marafa, L. M., Chan, C. S., Xu, H., & Cheung, L. T. (2020). Measuring the Gaps in the Projected Image and Perceived Image of Rural Tourism Destinations in China's Yangtze River Delta. Sustainability, 12(12), 5121. (SSCI)
• Duan,X., & Chan, C.S., & Marafa, L. M. (2018). Does Authenticity exist in Cultural Theme Parks? A case study of Millennium City Park in Henan, China. Journal of Tourism and Cultural Change,1-18. (SSCI)
• Chan, C. S., Yuen, S. K., Duan, X., & Marafa, L. M. (2018). An analysis of push–pull motivations of visitors to Country Parks in Hong Kong. World Leisure Journal, 1-18.
• Liang, J., Duan, X., Dong, H., and Shi, X. (2023). Research on tourism destination image perception from the perspective of intercultural interaction [J/OL]. Resource Development & Market. (CSSCI)

​Book

• Luo, Y., Duan, X., & Li, X. (Eds.). (2022, November). Tourist Experience and Perception in the Pandemic and Post-Pandemic Era. In International Conference on Tourism and Hospitality between China and Spain. Singapore: Springer Nature Singapore.

Book chapters

• Liao, Q., & Duan, X. (2025). The Impact of Environment Accessibility on Tourist Satisfaction and Revisit Intention. In International Conference on Tourism and Hospitality between China and Spain (pp. 17-41). Springer, Singapore.
• Liang, J., Duan, X., & Dong, H. (2025). China Greater Bay Area Destination Image Perception by Foreigners Living in Guangdong. In International Conference on Tourism and Hospitality between China and Spain (pp. 141-164). Springer, Singapore.
• Cao, M., & Duan, X. (2025). Influence Factors of Pro-Poor Tourism on the Perception of Ethnic Minority Women. In International Conference on Tourism and Hospitality between China and Spain (pp. 209-238). Springer, Singapore.

Research Funds

Principal Investigator:

• Research on Tourist Experience Optimization and Resident Well-being in the Guangdong-Hong Kong-Macao Greater Bay Area under the Context of Smart Tourism, the Macau Foundation, (03/2024-05/2026, MOP $105,000.00)
• Investigation of tourism destination image and branding in Guangdong-Hong Kong-Macao Greater Bay Area, Higher Education Fund, Macau SAR (02/2020-08/2022, MOP$210,200)
• Rural destination image and branding: a case study of Cittaslow members in China, Zhongjian Dongfang Holding Company, (03/2016-10/2015, HK$15,000)

Academic Conferences

05/2025 APacCHRIE Conference (27-30 May 2025)

• Delivered a poster presentation on Lifestyle of Digital Nomadism: Blending Digital Modernity with Natural Authenticity

08/2020 The 5th International Conference on Technology in Education

• Delivered an oral presentation on“Evaluating Online Tourism Education Quality by Using an Instructional Strategy Framework”
• Published a paper on ICTE proceedings (ISSN 1865-0929)

05/2018 The International Conference on Sustainable Tourism and Innovation, Hong Kong, China

• Delivered an oral presentation on “Rural Destination Branding in Major City Centers in China”

04/2017 American Association of Geographers Annual Meeting, Boston, United States

• Delivered an oral presentation on“Rural Destination Branding in China”(extended version)

06/2016 14^th World Leisure Congress, South Africa

• Delivered an oral presentation on“Rural Destination Branding in China”

05/2013 The International Conference on Sustainable Tourism in Urban Environments, Hong Kong, China

• Organized the conference; delivered an oral presentation on“Authenticity in Cultural Theme Parks”(extended version)

09/2012 XII World Leisure Congress, Rimini, Italy

• Participated in“Future Leader Program”; delivered an oral presentation and a poster presentation on“Authenticity in Cultural Theme Parks”

Editorial Service

• Frontiers in Psychology (Review Editor)
• International Journal of Tourism Research (Reviewer)
• Tourism Review (Reviewer)
• Asia Pacific Journal of Tourism Research (Reviewer)
• Journal of China tourism (Reviewer)