Office:4F, Building N
Tel:8590-2537
Mail:joel@cityu.mo
Academic Qualification
MSc, King's College London
BSc(Hons), University of Sussex
Working Experience
2021/8 to Present Lecturer
2020/7 to 2021/8 Marketing and Events Manager
2019/8 to 2020/7 Digital Content Marketing Executive
Teaching Area
Management of Leisure and Entertainment Tourism
MICE Industry Studies
Tourism Marketing
Services Marketing
Principles of Management
Events Management and Public Relations
E-Commerce
Ethics
Research Area
Consumer Behaviour
Digital Marketing
Luxury Brand Marketing
Strategic Branding
Social Media Marketing
Sustainable Tourism Marketing
Online v Offline Behaviour