On November 23, 2021, the Director of Academic Activities and External Affairs Program of the FITM, Associate Professor Gao Bo, along with
Assistant Professor Zhang Tao led nearly 100 Master’s Students of International Hotel Management on a visit to the Galaxy Entertainment
Group. The students were warmly received by the Talent Management & Leadership Development / Corporate Office of Galaxy. On behalf of
the college, Associate Professor Bo Gao exchanged souvenirs with the Galaxy Entertainment Group.
Kitty Ho, the assistant manager in charge of arranging this visit, was honored to invite Mr. Zhuoyuan Liu, Assistant Senior Vice President of
Galaxy Entertainment Group (GEG), to give a valuable lecture on insight into customer relationship management for the students. Our
master's students demonstrated their sturdy passion and enthusiasm throughout the session with professional questions asked, and Mr. Liu
has patiently answered their questions. Yangfu Hong and Bao Chai performed outstandingly in the Q&A session and won a special award
from President Liu: a complimentary room to personal experience the hotel customer relationship management and service features.
Interaction during the seminar
After the lecture, the GEG Group arranged guided tour to the premium suites at the Galaxy Hotel, Okura Hotel, and Banyan Tree Hotel, led by hotel representatives. This activity helped students better understand the in-depth connotation of customer relationship management, and
the practices of how GEG encourages purchase intention through customer relationships. Our master’s students have expressed the benefits gained from this excursion and the way it deepened their understanding of this profession. Our School will continue to strengthen its ties with the industry and enhance the competitiveness of students through active exchanges between the industry, teachers, and students.