Liu Song Bai, Professor



Academic Qualification

1978 - 1982                        Department of Economics ,Beijing Normal University

                                            Bachelor's degree in Economics

1982 – 1984                       Department of Economics, Beijing Normal University

                                            Master's degree in Economics

1988 - 1995                        Vienna University of Economics and Business Administration

                                            PhD in Economics and Business


Working Experience

1984 - Present                   Beijing Normal University, Professor     

1990 - 1996                        Vienna University of Economics and Business Administration,  Lecturer

2001                                    Otto-Von-Guericke University of Magdeburg, Germany, Visiting Professor

2003 - 2011                        Tiffin University, USA, Visiting Professor

2007 - 2008                        MBA Education Center, Beijing Normal University, Director

2008 - 2011                        Beijing Normal University, Librarian


Society Membership


1996 - Present                   China Overseas Returned Scholars Association -Germany and Austria Branch,  Trustee


2007 - 2011                        Beijing Normal University Academic Degree Committee, Commissioner

2005 - 2011                        Beijing Normal University Education Steering Committee, Commissioner


Academic Publication

Journal or conference papers

  1. Liu, Songbai /Aimin Pan(2005). "The management of reverse supply chain and the analysis of the retail  strategy", "New Vision", 2005/3.
  2. Liu, Songbai (2005). "Cross-border management: Challenges enterprise are facing in Beijing in the process of internationalization", "Journal of Beijing Normal University (Social Sciences)", 2005.
  3. Liu, Songbai (2004). "Empirical analysis of the success and failure determinants of corporate change", "New Vision", 2004/2.
  4. Liu, Songbai (2004). "Transnational management in Beijing : Current situation, problems and Countermeasures", "Beijing Social Science", 2004/1.
  5. Liu, Songbai (2003). "On the misunderstandings of the establishment of 'modern enterprise system' ",   "Nanjing Social Sciences", 2003/5.
  6. Liu, Songbai (2003). "Theorectical analysis of the change from the corporate strategic model to the international strategic model", Reform, 2003/4.
  7. Liu, Sonbai (2003). "Enterprise internationalization and international enterprise", "Journal of Theories", 2003/3.
  8. Liu, Songbai (2003). "Enterprise Internationalization: The challenges faced by the Chinese enterprises", "Beijing Social Sciences", 2003/1.
  9. Liu, Songbai (2002). "Re-thinking about the establishment of 'modern enterprise system' ", "Management World", 2002/2.
  10. Liu, Songbai (2002), "Globalization, WTO and the Chinese economy – On the causes of China's accession to WTO and the consequent challenges", "Dongyue Essays", 2002/2.
  11. Liu, Songbai (2001). "Managerial thinking on China's western development strategy", "Beijing Social Sciences", 2001/4.
  12. Li, Jjiangyu & Liu, Songbai (2007). Issues and attitudes related to Online trust in China: Empirical findings from a consumer survey. Sixth Wuhan International Conference on e-business, Vols 1-4: 444-451.
  13. Li, Jing, Liu, Songbai & Li, Jjiangyu (2007). Collaborative memory: Managing knowledge in collaborative commerce context. Sixth Wuhan International Conference on e-business, Vols 1-4: Management Challenges in a Global World : 1442-1447. ISTP retrieval IDS number: BGO56, ISBN: 978-0-9604962-9-7 (C class).
  14. Liu, Songbai (2007). "Fulfillment of the external social responsibilities of enterprises through the desing of the corporate Internal structure". The third international annual meeting on ethics, 26-27 October, 2007.
  15. Zhu, Yanchun, Liu, Songbai & Li, Jjiangyu (2008). A framework for modeling and evaluating e-business trust using Fuzzy Cognitive Maps. International Conference on Service Science. Beijing, P. R. China, 2008/4.
  16. 1Chau, Gavin & Liu, Songbai (2009). Enhancing Enterprise Information Integration using Six Sigma. Total Quality Management & Business Excellence.


Monographs and textbooks

  1. Liu, Songbai(2001). "Principles of Management", Higher Education Press, 2001.
  2. Liu, Songbai(1998)."Einfuehrung in die Wirschaftschinesisch" (German Version), Oldenbourg Press, 1998.
  3. Liu, Songbai(2003)."International management", China Economics Press, 2003.
  4. Freilinger, Christian, Liu, Songbai & Fischer, Johannes(2003)."Change management", China Economics Press, 2003.
  5. Liu, Songbai(2001). "Study of the new structure of the world’s economics", Beijing Normal University Press, 2001.
  6. Liu, Songbai(2006). "Initiative strategy" (Series of the initiatives of the entreprise’ cross-cultural management), China Economics Press, 2006.
  7. Rue, Leslie W.& Byars, Lloyd L.(2005). "Management - Skills and application", Beijing University Press, 2006 (translation:  Liu, Songbai).

Research projects:

  1. 1996/10 - 2000/10 : "95" key project, National Social Sciences Fund, P. R. China:  "Study of the new structure of the world’s economics : A new world economics pattern in the European Union".
  2. 2002-2003 : Collaborative research project with Magdeburg University, Germany: "International Management".
  3. 2002-2003 : Collaborative research project with Kybernetika Company, Austria : "Change Management".
  4. 2003-2006 : Collaborative reserach project with Beijing Guanghua School of Management Training Center: "International comparative study of the MBA education and teaching".
  5. 2006-2008 : Teaching Reform and Construction Project, Beijing Normal University : "Study of the experimental teaching reform in the undergraduate education among Business Administration majors".
  6. 2006 ~ 2008 : Collaborative research project with Sogn og Fjordane University College, Norway: "A comparative Study of Norwegian enterprises in China and Chinese enterprises".
  7. Collborative research project with Montclair State University, USA : "A comparative study of the management education in China and USA".
  8. 2007-2010 : Collaborative research project with Hong Kong Tianma Electronic Machinery Co., Ltd. : "Application of Six Sigma model in small- and medium-sized enterprises".
  9. 2007-2010 : Collaborative research project with Bocai Research Institute, Macao: "Applied research of customer relationship management model".
  10. 2007-2008 : Collaborative research project with IBM China Research Institute: "Study of the major constructs of trust and the trust model under Web2.0l".
  11. 2008-2009 : Collaborative research project with Admetus Macao Co. Ltd.:  "Study of the theories about corporate change".
  12. 2008-2009 : Collaborative research project with Super Gold Holding Company, Hong Kong: "Study of corporate’s diversified development".
  13. 2008-2009 : Seminal Course, Ministry of Education, P. R. China : "Construction project: Modern service theories and the cases of industrial application".