Xin Huang, Doctor

E-mail:xinhuang@gdou.edu.cn

Academic Qualification

Doctor Degree DHTM, Hong Kong PolyTechnic University

Master Degree MSc, Hong Kong PolyTechnic University

Bachelor Degree Guangzhou Foreign Language University

Working Experience

From 1995/06 to 2000/08 Guangdong Guest House

From 2002/09 to 2006/06 HRC Worldwide Travel Service

From 2006/07 to 2020/12 Guangzhou Wintour Information Technology Co. Ltd

Teaching Area

Digital Marketing in Tourism and Hospitality Industry

Customer Relationship Management in Tourism and Hospitality Industry

Big Data Marketing in Tourism Industry

Research Area

Digital Marketing

Big Data Marketing

CRM

Digital transformation

Professional Certification and Awards

Certified Hospitality Educator, American Hotels and Lodge Educational Institute

Certified Hospitality Administrator, American Hotels and Lodge Educational Institute

Professional Society Membership

China Representative of APacCHRIE

Academic Publication

JOURNAL PAPER

Huang (2020) A Reflection of Core Marketing Subjects in E-Hospitality Programmes: The IPO Model, Journal of Quality Assurance in Hospitality & Tourism
Huang, T. (2018). Core Subjects in an E-Hospitality Program from an Industrial Perspective, D.Htm. Thesis, The Hong Kong Polytechnic University, Hong Kong SAR, China
Huang, T. and Law, R. Internet and Tourism — Part X: Ctrip.com. Journal of Travel & Tourism Marketing. Vol. 13 (2) 2003.
Law, R. and Huang, T. Internet and Tourism — Part XII: eBookers.com. Journal of Travel & Tourism Marketing. Vol.14(2) 2003.
Huang T. & Law, R. (2003). Modeling and Comparing Internet Marketing: A Study of Mainland China and Hong Kong Based Hotel Websites. Information and Communication Technologies in Tourism 2003. New York: Springer-Verlag, Wien. Pp. 173-182.
Huang, T. & Law, R. (2002). Internet Marketing: A Study of the Hotel Industries in Hong Kong and Mainland China, pp.714-718. Conference Proceedings: The 8^th Joint International Computer Conference 2002.
Huang, T. (2002). A Study of World Wide Web Marketing in China’s Hotel Industry, M.Sc. Thesis, The Hong Kong Polytechnic University, Hong Kong SAR, China.