John Lee, Doctor


 

Emailzhjohn@163.com

 

Academic Qualification

Tsinghua University, PBCSF,   Financial EMBA

Zhejiang University & Hong Kong PolyU,   Doctor of Hotel & Tourism Management

Tsinghua University SEM,   EMBA

Hong Kong Polytechnic University,   MBA

Nanjing University,   Bachelor of Science

 

Working Experience

2020/10 to Present               China Air Transport Association, Director,Deputy Secretary General (Beijing, China)

2017/08 to 2020/10              Okay Airways Company Limited, President (Tianjin, China)

2009/12 to 2017/07              China Southern Airlines Company Limited, Assistant to President, SVP. of Ground Handling 

                                                (Guangzhou, China)

2011/12 to 2012/03              KLM Royal Dutch Airlines, Assistant COO (Amsterdam, Netherlands)

2004/03 to 2009/12              China Southern Airlines Company Limited, SVP. of Beijing Branch, General Manager of Beijing

                                                Ground Handling (Beijing, China)

1995/06 to 2004/02               Zhuhai Airlines Co., Ltd., Director of Planning Department, Deputy Director of Transportation

                                                 Department (Zhuhai, China)

1989/07 to 1995/06               China Construction Bank, Lianyungang Branch, General Manager of Credit Card

                                                 Department (Lianyungang, China)

 

Professional Certification and Awards

Senior Economist of Civil Aviation of China
First batch of Professor Level Senior Economist of China Civil Aviation, has served as the senior professional title

evaluation committee member of China Civil Aviation until now

 

2017 Tianjin Leading Talents in Entrepreneurship & Innovation
The 2nd China Quality Award
Nominated for Individual Award

 

The 19th National Enterprise Management Modernization Innovation Achievement and National Transportation

Enterprise
Modernization Innovation Achievement Competition
First Prize

Participating works: "Ground Service Management Aiming at Building a World-Class Aviation Hub"

 

The 22nd National Enterprise Management Modernization Innovation Achievement and National Transportation

Enterprise
Modernization Innovation Achievement Competition
Second Prize

Participating works: "Import Service Value, Deepen Management Reform, Focus on The New Normal of Airline Passenger

Service"

 

2016 National Enterprise Management Modernization Innovation Achievement and National Transportation Enterprise

Modernization Innovation Achievement Competition
Third Prize

 

Professional Affiliations

Renmin University of China, Senior Researcher, China Marketing Center
Research Focus: Service marketing, human resource management, airline and airport operation management

 

Guangdong University of Foreign Studies, Visiting Professor

 

Civil Aviation Management Institute of China, Visiting Professor

 

Tianjin Normal University, Visiting Professor & Master Instructor

 

Civil Aviation University of China, Visiting Professor & Master Instructor

 

Beijing Aviation Law Society, Vice President

 

China Aviation Association, Director

 

China Cultural Tourism Photography Association, Director

 

Academic Publication

  • "Marketing Management" University of International Business and Economics Press (2008.04)
  • "Contemporary Marketing" Tsinghua University Press (2008.04)
  • "Service Improvement Based on Smart Tourism Theory" “China Civil Aviation” (May 2015)
  • "Born from Nothing": Research on the Relationship between Hub Construction and Service Marketing Performance“Guangdong Social Sciences” (July 2014)
  • "Research on Training Courses for Station Masters Abroad Based on Cross-cultural Training""Civil Aviation Management" (May 2014)
  • “An Empirical Study on Customer Service Demand in Civil Aviation Industry:An Analysis to Guangzhou Hub of China Southern” "Journal of China Marketing" July 2014

 

Professional Projects

  • "Research on the Comprehensive Index System of Flight Regularity and Service Quality Based on the Framework of Truth Theory and Travel Experience Identification Technology", Expert Group Leader
  • "Research on Civil Aviation Transport Quality Management System and Supervision Platform" Provincial & Ministerial Project, Expert Team Leader
  • "Empirical Research on the Dynamic Prediction Model of User Online Brand Choice" Provincial & Ministerial Project, Project Code: 18YJA630087
  • "The First 2030" under the National Technological Innovation Trend Provincial & Ministerial Project, Project Code: X1511000031
  • "Research on Legal Countermeasures for Flight Delay Management" Beijing Law Society Project, Project Code: BLS2013B006
  • "The Relationship Psychology of Price Mechanism and Online Transaction: A Research Based on Mental Accounts", Provincial & Ministerial Project, Project Code: 11YJCZH133