Email:zhjohn@163.com
Academic Qualification
Tsinghua University, PBCSF, Financial EMBA
Zhejiang University & Hong Kong PolyU, Doctor of Hotel & Tourism Management
Tsinghua University SEM, EMBA
Hong Kong Polytechnic University, MBA
Nanjing University, Bachelor of Science
Working Experience
2020/10 to Present China Air Transport Association, Director,Deputy Secretary General (Beijing, China)
2017/08 to 2020/10 Okay Airways Company Limited, President (Tianjin, China)
2009/12 to 2017/07 China Southern Airlines Company Limited, Assistant to President, SVP. of Ground Handling
(Guangzhou, China)
2011/12 to 2012/03 KLM Royal Dutch Airlines, Assistant COO (Amsterdam, Netherlands)
2004/03 to 2009/12 China Southern Airlines Company Limited, SVP. of Beijing Branch, General Manager of Beijing
Ground Handling (Beijing, China)
1995/06 to 2004/02 Zhuhai Airlines Co., Ltd., Director of Planning Department, Deputy Director of Transportation
Department (Zhuhai, China)
1989/07 to 1995/06 China Construction Bank, Lianyungang Branch, General Manager of Credit Card
Department (Lianyungang, China)
Professional Certification and Awards
Senior Economist of Civil Aviation of China
First batch of Professor Level Senior Economist of China Civil Aviation, has served as the senior professional title
evaluation committee member of China Civil Aviation until now
2017 Tianjin Leading Talents in Entrepreneurship & Innovation
The 2nd China Quality Award
Nominated for Individual Award
The 19th National Enterprise Management Modernization Innovation Achievement and National Transportation
Enterprise
Modernization Innovation Achievement Competition
First Prize
Participating works: "Ground Service Management Aiming at Building a World-Class Aviation Hub"
The 22nd National Enterprise Management Modernization Innovation Achievement and National Transportation
Enterprise
Modernization Innovation Achievement Competition
Second Prize
Participating works: "Import Service Value, Deepen Management Reform, Focus on The New Normal of Airline Passenger
Service"
2016 National Enterprise Management Modernization Innovation Achievement and National Transportation Enterprise
Modernization Innovation Achievement Competition
Third Prize
Professional Affiliations
Renmin University of China, Senior Researcher, China Marketing Center
Research Focus: Service marketing, human resource management, airline and airport operation management
Guangdong University of Foreign Studies, Visiting Professor
Civil Aviation Management Institute of China, Visiting Professor
Tianjin Normal University, Visiting Professor & Master Instructor
Civil Aviation University of China, Visiting Professor & Master Instructor
Beijing Aviation Law Society, Vice President
China Aviation Association, Director
China Cultural Tourism Photography Association, Director
Academic Publication
- "Marketing Management" University of International Business and Economics Press (2008.04)
- "Contemporary Marketing" Tsinghua University Press (2008.04)
- "Service Improvement Based on Smart Tourism Theory" “China Civil Aviation” (May 2015)
- "Born from Nothing": Research on the Relationship between Hub Construction and Service Marketing Performance“Guangdong Social Sciences” (July 2014)
- "Research on Training Courses for Station Masters Abroad Based on Cross-cultural Training""Civil Aviation Management" (May 2014)
- “An Empirical Study on Customer Service Demand in Civil Aviation Industry:An Analysis to Guangzhou Hub of China Southern” "Journal of China Marketing" July 2014
Professional Projects
- "Research on the Comprehensive Index System of Flight Regularity and Service Quality Based on the Framework of Truth Theory and Travel Experience Identification Technology", Expert Group Leader
- "Research on Civil Aviation Transport Quality Management System and Supervision Platform" Provincial & Ministerial Project, Expert Team Leader
- "Empirical Research on the Dynamic Prediction Model of User Online Brand Choice" Provincial & Ministerial Project, Project Code: 18YJA630087
- "The First 2030" under the National Technological Innovation Trend Provincial & Ministerial Project, Project Code: X1511000031
- "Research on Legal Countermeasures for Flight Delay Management" Beijing Law Society Project, Project Code: BLS2013B006
- "The Relationship Psychology of Price Mechanism and Online Transaction: A Research Based on Mental Accounts", Provincial & Ministerial Project, Project Code: 11YJCZH133