Professor, Master Supervisor in Huaqiao University

Research interests:Tourism safety, The integration of culture and tourism, Tourism information management, Tourism destination management, etc.

E-mail: wqr1992@163.com

Academic Profile

Wen-Qi Ruan, born in 1992, Doctor of Management, High-level Talent of Quanzhou (Third level), has published more than 50 papers in authoritative journals (34 papers were indexed by SSCI and 20 papers were indexed by CSSCI and CSCD), such as Tourism Management (top journal in SSCI in the field of tourism), International Journal of Hospitality Management (top journal in SSCI in the field of hospitality), Journal of Leisure Research (one of the three major journals in SSCI in the field of leisure), Journal of Travel & Tourism Marketing, Journal of Hospitality Marketing & Management, Journal of Retailing and Consumer Services, Journal of Hospitality and Tourism Management, Tourism Review, Current Issues in Tourism, Asia Pacific Journal of Tourism Research, Service Business, Nankai Business Review, Geographical Research, Tourism Tribune, etc. He won the "Third Prize in the 14th Social Science Outstanding Achievement Award of Fujian Province". Importantly, He has hosted several research projects, such as the National Social Science Fund General Project, the National Natural Science Foundation of China, the Project of Philosophy and Social Science Research funded by the Ministry of Education of China, the Major project of social science planning in Fujian Province, Former National Tourism Administration Project, Project of the All-China Federation of Returned Overseas Chinese, Xiamen Social Science Research Project Key Project, Huaqiao University High-level Talents Research Start-up Project, etc.

Main Courses

Graduate courses:

(1) Quantitative Research Methods (Cooperative teaching),

(2) Tourism Culture creativity and Planning (Cooperative teaching)

Undergraduate courses:

(1) Tourism Public Relations,

(2) Customer Relationship Management,

(3) Human Resource Management

Academic Achievements

Representative papers

「Representative papers for 2023」*Corresponding author

Wang, M. Y., Li, Y. Q., Ruan, W. Q.*, Zhang, S. N., & Li, R. (2024). Influencing factors and formation process of cultural inheritance-based innovation at heritage tourism destinations. Tourism Management, 100, 104799. (JCR: Q1; SSCI, Impact factor: 12.879)

Zhou, Y., Li, Y. Q., Ruan, W. Q.*, & Zhang, S. N. (2023). Owned media or earned media? The influence of social media types on impulse buying intention in internet celebrity restaurants. International Journal of Hospitality Management, 111, 103487. (JCR: Q1; SSCI, Impact factor: 10.427)

Wang, M. Y., Li, Y. Q., Ruan, W. Q.*, Zhang, S. N., & Li, R. Cultural inheritance-based innovation at heritage tourism destinations: Conceptualizing, structural dimensions and scale development. Journal of Hospitality and Tourism Management, 2023, 55, 118-130. (JCR: Q1; SSCI, Impact factor: 7.692).

Zhang, S. N., Ruan, W. Q.*, & Li, Y. Q., Huang Huang. (2023). Local cultural distortion risk at tourist destinations: Connotation deconstruction and theoretical construction. Current Issues in Tourism, Online. (JCR: Q2; SSCI, Impact factor: 7.578)

Ruan, W. Q., Jiang, G. X., Li, Y. Q., & Zhang, S. N. (2023). Night tourscape: Structural dimensions and experiential effects. Journal of Hospitality and Tourism Management, 55, 108-117. (JCR: Q1; SSCI, Impact factor: 7.692).

Yang, Z. T., Ruan, W. Q.*, Zhang, S. N., & Deng, F. (2023). The charm of emojis: the heterogeneous effects of emoji use on users’ intention to share in online tourism rumor correction. Asia Pacific Journal of Tourism Research, 28(3), 212-233. (JCR: Q2; SSCI; Impact factor: 4.074)

Yang, T. T., Ruan, W. Q.*, & Zhang, S. N. Virtual tourist motivation: The differences between virtual tourism and on-site tourism. Tourism Review, 2023, Online. (JCR: Q1; SSCI, Impact factor: 7.689).

Jiang, G. X., Li, Y. Q., Ruan, W. Q.*, & Zhang, S. N. (2023). Relieving tourist anxiety during the COVID-19 epidemic: a dual perspective of the government and the tourist destination. Current Issues in Tourism, Online. (JCR: Q2; SSCI, Impact factor: 7.578)

「Representative papers for 2022」*Corresponding author

Li, R., Li, Y. Q., Ruan, W. Q.*, Zhang, S. N., & Wang, M. Y. Sentiment mining of online reviews of shared accommodations: Customer emotional heterogeneity and its influencing factors.  Tourism Management, 2023, 96(3), 104704. (JCR: Q1; SSCI, Impact factor: 12.879)

Wang, M. Y., Li, Y. Q., Ruan, W. Q.*, & Zhang, S. N. How B&B experience affects customer value cocreation under the social servicescape: an emotional psychological perspective. Tourism Review, 2022, ahead-of-print. (JCR: Q1; SSCI, Impact factor: 7.689)

Jiang, G. X., Li, Y. Q., Zhang, S. N., & Ruan, W. Q.* . How to impress guests: Key factors and strategy configurations for the accommodation memories of homestay guests. Journal of Hospitality and Tourism Management, 2022, 50(1), 267-276. (JCR: Q1; SSCI, Impact factor: 7.692)

Deng, F., Ruan, W. Q.*, & Zhang, S. N. National traditional festival tourism and visitors' national identity: A dual collaborative framework of cultural inheritance and inherited innovation. Tourism Review, 2022, ahead-of-print. (JCR: Q1;SSCI, Impact factor: 7.689)

Ruan, W. Q., & Zhang, S. N*. Understand the differences in the brand equity construction process between local and foreign restaurants. Service Business, 2022, 16(1), 1-39. (JCR: Q3; SSCI, Impact factor: 2.791)

Ruan, W. Q., Yang, T. T., & Zhang, S. N*. Restoration path of small tourism enterprise managers’ confidence in the COVID-19 period. Journal of Travel & Tourism Marketing, 2022, 39(2), 137-151. (JCR: Q1; SSCI, Impact factor: 8.178)

Wang, M. Y., Li, Y. Q., Liu, C-H.*, & Ruan, W. Q. Conducting an integrated perspective of academic networks and individual elements on tourism scholars’ innovation performance discovery. Journal of Hospitality and Tourism Management, 2022, 51, 39-50. (JCR: Q1; SSCI, Impact factor: 5.959)

Wang, M. Y., Li, Y. Q., Liu, C-H.*, & Ruan, W. Q. How to create a memorable night tourism experience: Atmosphere, arousal and pleasure. Current Issues in Tourism, 2022, 25(11), 1817-1834. (JCR: Q1; SSCI, Impact factor: 7.578)

Wang, M. Y., Li, Y. Q. , & Ruan, W. Q.*. The key elements and theoretical logic of the success of homestay entrepreneurship: Based on grounded theory analysis. Nankai Business Review, 2022, 25(02), 203-215. (CSSCI, Impact factor: 6.953. The authoritative journal of "the AMI Comprehensive Evaluation of Chinese Humanities and Social Sciences Journals in 2018")

Zhang, S. N., & Ruan, W. Q.*. Ritual and identity: the construction path of tourists' cultural identity in national tourist destinations. Geography and Geo-Information Science, 2022, Online.

「Representative papers for 2021」* Corresponding author

Zhang, S. N., Li, Y. Q., Ruan, W. Q.*, & Liu, C-H. Would you enjoy virtual travel? The characteristics and causes of virtual tourism sentiment under the influence of the COVID-19 epidemic. Tourism Management, 2022, 88(1), 104429. (JCR: Q1; SSCI, Impact factor: 12.879)

Ruan, W. Q., Yang, T. T., Zhang, S. N*, Liu, C-H., & Li, Y. Q. . How to create tourists’ enjoyment? Critical factors and strategic configurations for cultural and creative tourists' enjoyment. Journal of Travel & Tourism Marketing, 2021, 38(6), 554-567. (JCR: Q1; SSCI, Impact factor: 7.564)

Yang, T. T., Ruan, W. Q.*, Zhang, S. N., & Li, Y. Q. The impact of COVID-19 on tourism demand for destinations: An analysis of spatial heterogeneity from a multi-scale perspective. Asia Pacific Journal of Tourism Research, 2021, 26(7), 793-810. (JCR: Q2; SSCI; Impact factor: 4.074)

Ruan, W. Q., & Zhang, S. N*. Can tourism information flow enhance tourism economic linkages between regions? Journal of Hospitality and Tourism Management, 2021, 49(4), 614-623.（JCR: Q2; SSCI, Impact factor: 5.959)

Zhang, S. N., Li, Y. Q., Liu, C-H.*, & Ruan, W. Q. Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM. International Journal of Hospitality Management, 2021, 94(3), 102879. (JCR: Q1; SSCI, Impact factor: 10.427)

Zhang, S. N., Li, Y. Q., Liu, C-H.*, & Ruan, W. Q. Does live performance play a critical role in building destination brand equity - A mixed -method study of "Impression Dahongpao". Journal of Retailing and Consumer Services, 2021, 59(2), 102392. (JCR: Q1; SSCI, Impact factor: 7.135)

Zhang, S. N., Li, Y. Q., Liu, C-H.*, & Ruan, W. Q. A study on China's time-honored catering brands: Achieving new inheritance of traditional brands. Journal of Retailing and Consumer Services, 2021, 58(1), 102290. (JCR: Q1; SSCI, Impact factor: 7.135)

Chen Qiu-Ping ,Wu Jia-Jia*, & Ruan, W. Q. *. What fascinates you? Structural dimension and element analysis of sensory impressions of tourist destinations created by animated works. Asia Pacific Journal of Tourism Research, 2021, 26(9), 1038-1054. (JCR: Q3; SSCI, Impact factor: 3.677)

Zhang, S. N., Ruan, W. Q.*, & Yang, T. T. National identity construction in cultural and creative tourism: The double mediators of implicit cultural memory and explicit cultural learning. SAGE Open. 2021, 11(3), 21582440211040789. (JCR: Q3; SSCI, Impact factor: 1.356)

Zhang, S. N., Li, Y. Q., & Ruan, W. Q.*. Accept, resonate and share": The process mechanism of EWOM promoting the fan effect of internet celebrity restaurant. Nankai Business Review, 2021, 24(3), 37-51. (CSSCI, Impact factor: 6.953. The authoritative journal of "the AMI Comprehensive Evaluation of Chinese Humanities and Social Sciences Journals in 2018")

Zhang, S. N., & Ruan, W. Q.*. Rules and logic: Exhibition internet information diffusion rules and dynamic mechanism. Geographical Research, 2022, 41(3), 731-747. (CSSCI, Impact factor: 7.499)

Yang, T. T., Ruan, W. Q.*, & Li, Y. Q. Spatial response of tourist demand to information diffusion of a cross-border crisis. Tourism Tribune: 1-19[2021-09-16]. (CSSCI, Impact factor: 3.632. The authoritative journal of "the AMI Comprehensive Evaluation of Chinese Humanities and Social Sciences Journals in 2018")

Jiang, G. X., Li, Y. Q., Ruan, W. Q., Zhang, S. N., Xu An-Xing*. Influence mechanism of tourism scholar cooperation network status on innovation performance. Tourism Tribune, Accepted. (CSSCI, Impact factor: 3.632. The authoritative journal of "the AMI Comprehensive Evaluation of Chinese Humanities and Social Sciences Journals in 2018")

「Representative papers for 2020」* Corresponding author

Ruan, W. Q., Li, Y. Q., Zhang, S. N., & Liu, C-H.*. Does work-family conflict weaken family travel intention?— A study based on China. Journal of Leisure Research, 2020, 51(3), 264-286. (JCR: Q3; SSCI, Impact factor: 2.561, one of the three major journals in SSCI in the field of leisure)

Ruan, W. Q., Zhang, S. N., Liu, C-H.*, & Li, Y. Q. A new path for building starred hotel brand equity: Technological competence and service innovation implementation. Journal of Hospitality Marketing & Management, 2020, 29(8), 911-933. (JCR: Q1; SSCI, Impact factor: 7.022)

Zhang, S. N., Li, Y. Q., Liu, C-H.*, & Ruan, W. Q. Critical factors identification and prediction of tourism and hospitality students' entrepreneurial intention, 2020, 26(1), 100234. Journal of Hospitality, Leisure, Sport & Tourism Education. (JCR: Q2; SSCI, Impact factor: 1.519)

Ruan, W. Q., Zhang, S. N*, & Li, Y. Q. Risk management of scenic spots under natural disasters: Diffusion of crisis information flow and response of tourism flow. Nankai Business Review, 2020, 23(2), 169-179. (CSSCI, Impact factor: 6.953. The authoritative journal of "the AMI Comprehensive Evaluation of Chinese Humanities and Social Sciences Journals in 2018").

Ruan, W. Q., Zhang, S. N*, & Li, Y. Q. Space-time law and mechanism of network information diffusion in major sports events. Journal of Shanghai University of Sport, 2020, 44(2), 74-86. (CSSCI, Impact factor: 2.322, Authoritative journals in the field of sports)

「Representative papers for 2019」*Corresponding author

Ruan, W. Q., Li, Y. Q., Zhang, S. N*, & Liu, C-H.. Evaluation and drive mechanism of tourism ecological security based on the DPSIR-DEA model. Tourism Management, 2019, 75(6), 609-625. (JCR: Q1; SSCI, Impact factor: 10.967, top journal in SSCI in the field of tourism, Class A)

Ruan, W. Q., & Li, Y. Q.*. Coupling Coordination of Internet Development, Technology Innovation and Star Hotel Efficiency. International Journal on Semantic Web and Information Systems, 2019, 15(3), 48-64. (JCR: Q3; SSCI, Impact factor: 1.833)

Zhang, S. N., Li, Y. Q., Liu, C-H.*, & Ruan, W. Q. How does authenticity enhance flow experience through perceived value and involvement: the moderating roles of innovation and cultural identity. Journal of Travel & Tourism Marketing, 2019, 36(6), 711-729. (JCR: Q1; SSCI, Impact factor: 7.564)

Zhang, S. N., Li, Y. Q., Liu, C-H.*, & Ruan, W. Q.. Critical factors in the identification of word-of-mouth enhanced with travel apps: the moderating roles of Confucian culture and the switching cost view. Asia Pacific Journal of Tourism Research, 2019, 24(5), 422-442.(JCR: Q3; SSCI, Impact factor: 3.677)

Ruan, W. Q.*, Zhang, S. N., Li, Y. Q., & Zheng, X. M. Spatiotemporal differentiation and influencing factors of chinese’s tourism demand to Thailand. Tourism Tribune, 2019, (5),76- 89. (CSSCI, Impact factor: 3.632. The authoritative journal of "the AMI Comprehensive Evaluation of Chinese Humanities and Social Sciences Journals in 2018")

Zhang, S. N., Li, Y. Q., & Ruan, W. Q.*. Spatio-temporal pattern and influencing factors of the emissiveness of domestic tourist market. Geography and Geo-Information Science, 2019, (3), 127-133. (CSCD)

【Research Projects】

Research on the generation logic, evolution mechanism and governance mechanism of cultural distortion risk in tourist destinations (21BGL256), National Social Science Fund General Project, In progress, 2021.09-2024.06 (Host)

The spatiotemporal law, process mechanism and adjustment path of the public's emotional response to tourism crisis information diffusion (42201237), National Natural Science Foundation of China. In progress, 2023.01-2025.12 (Host)

Research on multidimensional assessment, process mechanism and governance system of the impact of crisis events on tourism destinations (22JHQ067), The project of Philosophy and Social Science Research funded by Ministry of Education of China, In progress, 2022.09-2024.07 (Host)

Fujian Provincial Economic Research on Culture and Tourism (FJ2022Z005), Fujian Provincial Social Science Planning Major Project, In progress, 2022.04-2023.11 (Host)

Coordinate the promotion of epidemic prevention and control and economic and social development in Fujian Province (FJ2020Z003), Major project of social science planning in Fujian Province, Finished, 2020.07-2021.11 (Host)

Research on the influence mechanism and policy guidance of cultural tourism experience on the identity and national image dissemination of inbound overseas Chinese (19BZQK234), Project of the All-China Federation of Returned Overseas Chinese (Provincial level), In progress, 2020.3-2022.3 (Host)

Research on the innovative development of Xiamen's night-time economy under the background of post-pandemic integration of culture and tourism (Xiamen Society Scientific Research[2020]B08), Xiamen Social Science Research Project Key Project, Finished, 2020.4-2020.10 (Host)

The process mechanism and realization path of digital empowerment driving the cultural resilience of tourism destinations (22BGL147), General Project of the National Social Science Foundation, In progress, 2022.09-2025.06 (First participant)

Research on the mechanism and path of overseas Chinese tourism to promote cultural identity in their ancestral place (21SKGC-QT03), Huaqiao University Philosophy and Social Sciences Young Scholars Growth Project Team Project, In progress, 2021.5-2023.5 (Team project)

Research on dynamic mechanism and influence effect of regional tourism information flow network evolution (19SKBS201), Huaqiao University High-level Talents Research Start-up Project, In progress, 2019.10-2022.10 (Host)

Tourism ecological security research: evaluation, early warning and prevention and control (WMYC20171063), Former national tourism administration ten thousand tourism talent project, Finished, 2017.12- 2018.12 (Host)

Research on the dynamic mechanism and realization path of the development of night-time cultural tourism consumption agglomeration areas from a multi-scale perspective (20SKGC-QG03), Huaqiao University Philosophy and Social Sciences Young Scholars Growth Project, In progress, 2020.5-2022.5 (Host)

Research on the evolution, driving and influencing mechanism of tourism economic network of urban agglomeration on the West Side of the Straits (17BGL114), National Social Science Fund General Project, Finished, 2017.6-2020.6 (First participant)

Research on promoting the integrated development of cross-strait cultural tourism industry (FJ2021Z026), Major project of social science planning in Fujian Province, In progress,  2021.07-2022.11 (First participant)

Research on countermeasures for fostering national-level night-time cultural tourism consumption agglomeration areas in Fujian Province (2019JCZX1401), A major subject of decision-making consulting research by the Development Research Center of the Fujian Provincial People's Government, Finished, 2019.12-2020.6 (First participant)

Research on the formation path and governance mechanism of cultural production distortion risk in Sichuan heritage tourism destinations (LY21-01), Key Projects of the Key Research Base of Philosophy and Social Sciences in Sichuan Province in 2021, In progress, 2021.06—2023.06 (Participant)

Spatial structure and power evolution of tourism network in Chengdu-Chongqing urban agglomeration (SC17C015), Sichuan Philosophy and Social Science Planning Research Project, Finished, 2017.9-2019.5 (First participant)

Reviewer for the following authoritative journals such as SSCI and CSSCI:

Tourism Management（SSCI）

Journal of Leisure Research（SSCI）

Journal of Hospitality Marketing & Management（SSCI）

Journal of Destination Marketing & Management（SSCI）

Environmental Monitoring and Assessment（SCI）

Current Issues in Tourism（SSCI）

Asia Pacific Journal of Tourism Research（SSCI）

International Journal on Semantic Web and Information Systems（SCI）

Tourism Review（SSCI）

Business Ethics, the Environment & Responsibility（SSCI）

Nankai Business Review（CSSCI）

Tourism Tribune（CSSCI）