James H.W. Shen, Associate Professor and Programme Coordinator (Postgraduate) (Ph.D Supervisor)


Office:  5F, Building N                                                                 

Tel.:      85902509                                                                       

E-mail:  jamesshen@cityu.mo                                                                  


Academic Qualification:                                                                               

Jan 2012- Aug 2015     Doctor of Hospitality and Tourism Management, The Hong Kong Polytechnic University

Jan 2010- Dec 2011      Master of Science in Hospitality and Tourism Management, The Hong Kong Polytechnic University

Jan 2009- Jan 2009       Certified Hospitality Educator, American Hotel & Lodging Educational Institute 

Sept 2006- July 2007    Master of Arts in English (Applied English Linguistics), The Chinese University of Hong Kong

Sept 2005- June 2006   Certificate of TEFL, Chichester University of UK

Sept 1997- July 2001    Bachelor of Arts in Business English, China University of Geosciences, China


Working Experience                                                                             

September 2016-Present        Assistant Professor and Program Coordinator-Full time,  Faculty of International Tourism

                                                   and Management, City University of Macau

Sept 2015-Aug 2016                Lecturer -Full time, Faculty of International Tourism and Management, City University of


Jan 2014- Aug 2014                 Staff Trainer-Part-time, The Marco Polo Hotel, Hong Kong

Dec 2013-Aug 2014                 Trainer-Part-time, Institute for Hospitality Management, Hong Kong

Sept 2012-Aug 2013                Lecturer (Hotel Operations)-Part-time, The Hong Kong Polytechnic University

                                                    (Delivering Lectures, Curriculum Development)

September 2009- July 2012     Lecturer (Hospitality Management)-Part-time, The Open University of Hong Kong, Lipace

                                                   ( Delivering Lectures, Curriculum Development)

August 2007- August 2015      Lecturer (Tourism Management & Hospitality English)-Full-time, Hospitality Training

                                                    Institute, Vocational Training Council

                                                    ( Teaching Job-related English &Communication, Developing many teaching and

                                                    learning packages, Developing the curriculum for new courses, Establishing and

                                                    maintaining a continual extra-curricular training program for all the trainees, 

                                                    Involving in course promotion process)

May 2007- August 2007           Lecturer (English & Putonghua)-Part-time, The Universal Education Centre, Hong Kong

                                                    ( Teaching English/ Putonghua, Oversee the administration of the Putonghua courses

                                                    and staff deployment, Course planning and promotion)                                         


Teaching Area                                                                               

Hotel Supervision

China Hotel and Tourism Development

Hotel Operations

Hospitality English

Event Management

Gaming Psychology


Research Area                                                                               

Consumer Behavior

China Hotel and Tourism Management

Social Psychology of Tourism

Event Management



Certified Hospitality Educator (CHE)           American Hotel & Lodging Educational Institute (AHLEI)

WSET Level 2                                                  Wine & Spirit Education Trust



2018/2019 City University of Macau“Outstanding Research Recognition” 

2017/2018 City University of Macau“Outstanding Research Recognition”

2018 City University of Macau“Critical Mass Development Program”  


Academic Publication

Journal Paper

  • Qi Yan, Huawen Shen, Ben Ye Haobin, Li Zhou (2021) From axe to awe: assessing the co-effects of awe and authenticity on industrial heritage tourism. Current Issues in Tourism. https://doi.org/10.1080/13683500.2021.1996543 (SSCI)
  • Qi Yan, Huawen Shen, Ben Ye Haobin (2021) Embracing panda—assessing the leisure pursuits of subscribers to China’s iPanda live streaming platform. Leisure Studies, https://doi.org/10.1080/02614367.2021.1998836 (SSCI)
  • Qi Yan, Huawen James Shen (2021) When to get it is to eat it—Assessing brand fit-mediated equity of extended restaurants of a high-end automobile vendor. Journal of Hospitality and Tourism Management. 47(2021) 202–209. https://doi.org/10.1016/j.jhtm.2021.03.017 (SSCI)
  • Jiajia Xu, Huawen Shen (2021) The Impact of Evaluation and Recollection on Smoke-free Hotel Accommodation Experience. Tobacco Regulatory Science.7(6):5903-5913. DOI:10.18001/TRS.7.6.70 (SSCI)
  • Qi Yan, Huawen James Shen and Yunhong Hu (2021) Assessing the Learning Effects of Host Communications on the Green Knowledge and Behavior of Festival Attendees—Evidence from Compulsory Garbage Sorting in China. Sustainability 2021, 13, 1839. https://doi.org/10.3390/su13041839 (SSCI)
  • Jiajia Xu, Huawen Shen (2021) Regional Competition and Sustainable Development of Tourism Industry in the Synthesis of Game Theory. CONVERTER MAGAZINE. Volume 2021, No. 4. ISSN: 0010-8189 (EI)
  • Wenjing Cui, Jing Chen, Tao Xue, Huawen Shen (2021) The Economic Resilience Cycle Evolution and Spatial-Temporal Difference of Tourism Industry in Guangdong-Hong Kong-Macao Greater Bay Area from 2000 to 2019. Sustainability 2021, 13(21),12092 (SSCI)
  • JingJing Zheng, Huawen Shen, Ka Yin Chau, Ting Liu, EnLong Li (2021) Factors influencing conative loyalty in anthropology museum tourism. Tourism & Management Studies, 17(2), 2021, 29-40  DOI: https://doi.org/10.18089/tms.2021.170203 (ESCI)
  • Ting Liu, Huawen Shen, Jie Gao (2020) Women's career advancement in hotels: the mediating role of organizational commitment. International Journal of Contemporary Hospitality Management.32(8):2543-2561 (SSCI) (Corresponding Author) 
  • Yimin Zhao, Ka Yin Chau, Huawen Shen, Xialei Duan & Shizheng Huang (2020) The influence of tourists' perceived value and demographic characteristics on the homestay industry: A study based on social stratification theory. Journal of Hospitality and Tourism Management. Vol.45: 479-485. https://doi.org/10.1016/j.jhtm.2020.10.012 (SSCI)
  • Ke Shen, Huawen Shen (2020) Chinese Traditional Village Residents' Behavioral Intention to Support tourism: An extended Model of the theory of planned behavior. Tourism Review. DOI: 10.1108/TR-11-2019-0451 (SSCI) (Corresponding Author)
  • Jianwei Qian, Rob Law, Jiewen, Wei, Huawen Shen, Yuqin Sun (2020) Hotels' selfpositioned image versus customers' perceived image: a case study of a boutique luxury hotel in Hong Kong. Tourism Review. DOI: 10.1108/TR-02-2019-0078 (SSCI) (Corresponding Author)
  • Shi-Zheng Huang, Kayin Chau, Fengsheng Chien, Huawen Shen (2020) The Impact of Starups' Dual Learning on Their Green Innovation Capability: The Effects of Business Executives' Environmental Awareness and Environmental Regulations. Sustainability 12(16),6526 (SSCI) 
  • Huawen James Shen, Libo Yan, Ben Ye Haobin & Qi Yan (2020). We are Wu: assessing Chinese fans' socio-cultural identification with the only Chinese footballer in a top European league. Leisure Studies. DOI: 10.1080/02614367.2020.1820554 (SSCI)
  • Wenjing Cui, Huawen Shen, York.Qi, Shi-zheng Huang (2020) The Impact of E-service quality in P2P accommodation on Customer Behavior Intention: Evidence from Chinese Customers. Revista Argentina De Clinica Psicologica. DOI: 10.24205/03276716.2020.1031 (SSCI) 
  • Ka Yin Chau, Shi-Zheng Huang, Huawen Shen, Man Lai Cheung (2020) A Study into the Development Strategy of Qianhai Cooperation Zone based on Non-cooperative Game. Asian Journal of Business Research 9 (3).
  • 彭康麟, 沈華文, 林明珠 (2020)海峡两岸暨香港、澳门在綫教育的思维與演化:COVID-19 的逆袭反思。旅游学刊 35(5): 6-9 (CSSCI) (Corresponding Author)
  • York Qi, Huawen Shen, Yun Yang (2019) How 'dama' becomes drama—assessing the ideological forces underlying open air group dances by Chinese senior females. Leisure Studies.39(4):558-567(SSCI) 
  • Jianwei Qian, Huawen Shen, Rob Law, Ka Yin Chau, Xin Wang (2019) Examination of Chinese Tourists' Unsustainable Food Consumption :Causes and Solutions. Sustainability 11(12), 3475 (SSCI) (Corresponding Author)
  • Liu Ting, Huawen Shen, Ka Yin Chau, Xin Wang (2019) Measurement Scale Development and Validation of Female Emloyees' Career Expectations in Mainland China. Sustainability 11(10), 2932(SSCI) (Corresponding Author)
  • Xin He, Shi-Zheng Huang, Ka Yin Chau, Huawen Shen, Yan-Liang Zhu (2019). A Study on the Effect of Environmental Regulation on Green Innovation Performance: A Case of Green Manufacturing Enterprises in Pearl River Delta in China. Ekoloji 28(107):727-736 (SCI) 
  • 崔文靜,沈華文(2018) 以共創價值打造澳門城市生活與旅游品牌. 澳門城市研究
  • Jianwei Qian, Huawen Shen, Rob Law (2018) Research in Sustainable Tourism: A Longitudinal Study of Articles between 2008 and 2017. Sustainability 10(3),590 (SSCI) (Corresponding Author)
  • Luo, J.M., Lam, C.F., Chau, K.Y., Shen, H.W., & Wang, X. (2017). Measuring Corporate Social Responsibility in Gambling Industry: Multi-Items Stakeholder Based Scales. Sustainability,9(11),2012.(SSCI)
  • H.W.Shen., Xi Li, Jian Ming Luo., K.Y.Chau(2016) One Country, Two Stratums— Implications of Social & Cultural Conflicts of Chinese Outbound Tourism to Hong Kong. Journal of Destination Marketing and Management. 6(3),166-169 (SSCI) 
  • Wang,X., Shen, H.W., Cui, W.J., Li, J.Y.,& Chen,X.Y.(2017). Crisis and Opportunity of Macao Gambling Industry-Based on History of Gambling Industry in Macao. Journal of Business Theory and Practice, 5(4),281
  • Xi Li, H.W.Shen, Hui Jun Wen (2016) A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao. International Journal of Marketing Studies. Vol 8 (4):117-123
  • Jian Ming Luo, Xi Li., H.W.Shen. (2016) Corporate Social Responsibility in Macau's Gambling Industry. Journal of Quality Assurance in Hospitality and Tourism. Vol 17(3):237- 256 (ESCI) 
  • H.W.Shen., Jian Ming Luo., Ai Min Zhao (2016) The Sustainable Tourism Development in Hong Kong: An Analysis of Hong Kong Residents' Attitude Towards Mainland Chinese Tourist. Journal of Quality Assurance in Hospitality and Toruism. http://dx.doi.org/10.1080/1528008X.2016.1167650
  • Q. Yan., H.W. Shen (2016) Assessing Hotel Cost Control through Value Engineering (VE): A Case Study on the Budget Hotels in a Middle-sized City in China. Asia Pacific Journal of Tourism Research. Vol 21 (5): 512-523(SSCI)
  • C. Chen, H.W. Shen, X.F. Fan (2015) Hai Di Lao Hot Pot: From Employee Stimulation to Service Innovation. Journal of China Tourism Research .(Corresponding Author)
  • H. W. Shen (2015) Critical Successful for leading hotel brands in Asian: A case study of Banyan Tree. International Journal of Marketing Studies. Vol 7 No 3
  • H.W. Shen, J. M. Luo (2015) Evaluating the Quality of Hospitality and Tourism Education in Vocational Institute in China. International Journal of Marketing Studies. Vol 7 No 3
  • H. B Ye, H.Q. Zhang, H.W. Shen (2014) Does social identity affect residents' attitude toward tourism development? Evidence from the relaxation of the Individual Visit Scheme. International Journal of Contemporary Hospitality Management Vol 26 Issue 6 Page 6 (SSCI)
  • H.Q. Zhang, L.P. Ren, H.W. Shen, Qu Xiao (2013) What contributes to the success of Home Inns in China. International Journal of Hospitality Management Vol33 Page 425-Page 434 (SSCI) 


  • Luo, J.M., Chau, K. Y., & Shen, H.W. (2017). The Challenges and Issues of Tourism Development in China. New York: Nova Science Publishers. 


Conference Paper

  • Xuelin XIAN, Huawen SHEN (2020). Assessing Intentional Use of AR in Cultural Heritage Learning. The 6th International Symposium on Educational Technology (ISET)
  • X Li., M.Q. Yuen, H.W.Shen (2016). A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao. Proceeding of The 14th APacChrie.
  • Jian Ming Luo., H.W.Shen., G., Huang, A., Yin (2016) Organizational Culture Impact on CSR Practise in Gaming Industry: A Case Study in Macau. Proceeding of The 15th Asia Pacific Forum for Graduate Students Research in Tourism.
  • H.W. Shen, H.Q. Zhang, J.M. Luo (2015) The Perceived Ethnic Identity and Residents' Attitude towards the relaxation of Individual Visit Scheme: Evidence from four different types of Hong Kong residents. 2015 Annual ICHRIE Summer Conference & Marketplace 
  • H.W. Shen, H.Q. Zhang, J.M. Luo (2015) Evaluating the Quality of Hospitality and Tourism Education in Vocational Institute in China. 2015 Annual ICHRIE Summer Conference & Marketplace
  • H.W. Shen, H. B. Ye, H.Q. Zhang (2013) Perceived self-identity, perceived cultural distance and residents' attitude toward tourism development: evidence from relaxation of Individual Visit Scheme to Hong Kong. 1st World Conference on Hospitality, Tourism and Event Research and International Convention and Expo Summit 2013 
  • H.W.Shen, H.Q. Zhang, L. P. REN (2012) Residents' Attitude towards Mainland Chinese Tourists in Hong Kong. CAUTHE 2012, the 22nd Annual Conference
  • L. P. Ren, H.W. Shen, H.Q. Zhang (2011) What contributes to the success of Home Inns in China? Asia Pacific Tourism Association conference 2011, the 17th Annual Conference 


Research Project

  • 2020-2021 Exploring the Adoption of Short Video Apps for Travel Planning: An Extension of UTAUT2 (Higher Education Bureau-Specialized Subsidy Scheme for the Tourism Education and Training for the Guangdong-Hong Kong-Macao Greater Bay Area) —PI
  • 2020-2021 The Impact of Corporate Social Responsibility on Employee Job Performance in tourism context (Macau Foundation)  —PI
  • 2019-2020 The Impact of e-WOM on Purchase Intention: Analysis of the Adoption of Online Reviews on Travel Decisions in China (Macau Foundation) —PI
  • 2018-2019 The Development of Sharing Economy in Guangdong-Hong Kong-Macao Greater Bay Area: Electronic Service Quality, Perceived Risk, eTrust, and Behaviour Intention in Peer-to-Peer Accommodation (Macau Foundation)—PI
  • 2017-2018 The Sustainable Tourism Development in Macau: An Analysis of Social and Economic Dimensions of Travel by Mainland Chinese (Macau Foundation)—PI
  • 2016-2017 Social Impact of the Individual Visit Scheme (IVS) of Chinese Mainland Tourists (Macau Foundation)—CI
  • 2016-2017 Developing the Macau Corporate Social Responsibility Index for Gaming Industry (Macau Foundation)—CI
  • 2015-2016 文化遺產地遊客感知原真性對體驗品質及行為意向的影響研究 (Macau Foundation)—CI



  • Journal of Quality Assurance in Hospitality & Tourism
  • Journal of China Tourism Research



  • Guest Editor- Journal of City Research of Macau



  • International CHRIE Conference
  • The Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism