In order to enhance and promote students' innovation and entrepreneurship skills and expand students' horizons, FITM held a series of

seminar on innovation and entrepreneurship, and invited the specially-appointed innovation and entrepreneurship tutors from many

universities in the Mainland - scholar Zhang Dexin to give a presentation entitled "Crossover and Innovation of Cultural Tourism Resources" of online speeches. The seminar focused on the importance of the integration of culture and tourism during the "14th Five-Year Plan" period,

and the relationship between the integration of culture and tourism during the new crown epidemic and the development pattern of double

circulation and mutual promotion.

Screenshot of Zhang Dexin's online seminar

Scholars Zhang Dexin put forward the fundamental reasons for the slow development of the domestic cultural tourism resources market

through a number of easy-to-understand examples. He believes that the low degree of resource integration and the lack of mid-to-high-end

talents are the main reasons for the serious shortage of local national brands; and the low degree of resource activation and intelligence caused by the low degree of integration of inheritance and innovation makes it difficult for the cultural tourism resource market to achieve a better high-level breakthrough.

During the seminar, scholars Zhang Dexin put forward a summary of innovation paths

Faced with this phenomenon, scholars Zhang Dexin proposed five "activities", namely, thinking activities, means activities, crowd activities,

publicity activities, and technology activities. In the final analysis, it is necessary to combine inheritance and innovation, and achieve

subversive innovation, micro-innovation and frugal innovation according to different situations.

Screenshots of teachers and students participating in the online seminar

Regarding the new trend of innovation and entrepreneurship in culture and tourism, Mr. Zhang Dexin believes that the extreme segmentation of the market will be a watershed in distinguishing traditional and emerging tourism markets. At the same time, in the lecture, Mr. Zhang also discussed his current popular concepts, such as Metaverse, 6G etc. understanding.

Photos of teachers and students watching the seminar offline

As a series of vocational skills and development activities of the faculty, this seminar enriched students' reserve of entrepreneurship and

innovation knowledge in their spare time. It is believed that more such seminar in the future will help students to have a deeper

understanding of the development of the tourism industry and make their own career development plans more accurately.