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Lucy Liu, Lecturer


 

Office：4F, Building N 

Tel：8590-2536

Mail: lucyliu@cityu.edu.mo

 

Academic Qualification

Msc in International Hospitality Management, The Hong Kong Polytechnic University

Bachelor of International Tourism Management, Macau University of Science and Technology 

 

Working Experience

2020/8 to Present                         City University of Macau, Lecturer

2016/3 to 2020/3                          The Ritz-Carlton Macau - Front Office, Guest Relations

2014/8 to 2016/1                          JW Marriott Hong Kong- Sales & Marketing (Group sales) 

2013/7 to 2013/12                        The Ritz-Carlton Hong Kong- Sales & Marketing 

2011/8 to 2012/8                          Wynn Macau- Reservations

2011/2 to 2011/7                           Galaxy Macau Hotel Okura Macau - Human Resources (Pre-opening)

2010/6 to 2010/7                           Palace Museum（Beijing）

2009/10 to 2010/3                         Emperor Hotel Macau-Housekeeping, Sales & Marketing

 

Teaching Area

Operations Decision Making in Hotel Industry (Master Class)

Information System Management in Hotel Industry (Master Class)

Travel Service Management

Hotel and Resort Management

Cultural and Heritage Tourism

Exhibition Logistics  

International hotels development and management  

 

Research Area

Hotel Management and Digital Transformation

Hotel Operations with Network Security

Cloud & On-Premises PMS System Application and Operation

Hotel Intelligence and IoT Applications

Front Desk Operations

Customer Relationship Management

Heritage Tourism Design and Planning

 

Professional Certification and Awards

Professional Certification

"Ambassador of History and Culture" of Macao (Phase 6)

WorldSkills Hotel Reception Train the Teachers

MORS Front Office Agent Certificate

Hotel Front Office Operation System Opera Trainer

Hotel Reservation System Marsha Trainer

Hotel CRM System Mystique Trainer

 

Issued by Cisco Networking Academy:

Networking Essentials

Cyber Security

Introduction to IoT and Digital Transformation

 

Issued by CPTTM:

Cloud Computing Fundamental

Introduction to SQL

 

Awards and Honors

Five Star Employee, The Ritz-Carlton Macau ，2019

Outstanding Revenue Management Student, The Hong Kong Polytechnic University，2013

Macau Foundation Scholarship (Palace Museum)， 2010

Fundacao Henry Fok Scholarship, MUST, 2008 & 2009 （Top 1）

Role Model Gold Award for International Tourism Management Major, MUST，2008 & 2009 （Top 2）

Outstanding Silver Award for International Tourism Management Major, MUST，2008 （Top 4）

Professional International Tourism Service Award, MUST，2008 （Top 1）

Outstanding Gold Award for International Tourism Management Major, MUST，2009 （Top 1）

Role Model Silver Award for International Tourism Management Major, MUST，2010（Top 5）

 

Academic Publication

Journal Paper

  • Guillet, B. D., Kucukusta, D., & Liu, L. (2015). An Examination of Social Media Marketing in China: How do the Top 133 Hotel Brands Perform on the Top Four Chinese Social Media Sites? Journal of Travel & Tourism Marketing, 33(6), 783-805. doi:10.1080/10548408.2015.1064337, SSCI
 

Conference Paper

  • Liu, L. (2014). An Examination of Social Media Marketing in China- How Did Top 133 Brands Perform on Top Five Domestic Social Media Sites?. Presented at 2014 Global Tourism & Hospitality Conference and Asia Tourism Forum, May 18-20, Hong Kong, China.