On December 16th, 2023, a group of more than 50 students from the Master of International Hospitality Management (MIHM) Luxury Brand Management Program of the Faculty of International Tourism and Management (FITM) of the City University of Macau (CityU) went to Sanya

to carry out study and exchange activities under the leadership of Prof. Hua Wen Shen and Prof. Yan Wen Luo. The purpose of this program is

to enhance the students' understanding and application of the luxury industry through on-site investigation and research, so as to lay a solid

foundation for their future development in the field of global hospitality management.

Intercontinental  Tianfang Sanya Bay Resort 

Intercontinental  Tianfang Sanya Bay Resort 

During the course, the students were honored to stay at and visit the InterContinental Sanya Haitang Bay Resort and Mandarin Oriental,

Sanya. These two hotels, with their excellent services and unique brand charms, provided the students with a rare opportunity to learn and

experience; they had the opportunity to observe and understand the daily operation and management of the hotels from a close distance

and also gained an in-depth understanding of the practical experience of luxury brand management and the development trend of the

industry through face-to-face exchanges with the hotel staff.

Management Team of InterContinental Sanya Haitang Bay Resort Delivers a Special Lecture

In order to provide students with a deeper understanding of the luxury brand industry, the course organizers invited senior managers from

InterContinental and Mandarin Oriental to give lectures and share their experiences with the students. From their respective professional

perspectives, the experts explained in detail the core values of luxury brands and how to create unique brand charms through refined

management and innovative strategies in the highly competitive market environment.

Visit to Clearwater Bay Yacht Club

In addition, the students also visited the Clearwater Bay Yacht Club to experience a variety of luxury yachts and sailing boats. These activities

not only allowed the students to experience the diversity and high-end of the luxury brand industry, but also provided them with a platform

to broaden their professional horizons and mindsets.

Mr. Lu Yu, General Manager of Mandarin Oriental, Sanya, Shared

The Luxury Brand Management Program of City University of Macau's Master of International Hospitality Management (MIHM) program has won unanimous praise from students for its unique teaching mode and rich practical sessions. On December 21, 2023, the course came to a

successful conclusion. Through this study tour, the students not only enhanced their professional knowledge and skills in hotel management, but also strengthened their understanding and love for the luxury industry, which injected new vitality and momentum into their future study and career.

Bonfire Lawn Party

The Faculty of International Tourism and Management of City University of Macau has always been committed to nurturing hospitality talents with international vision and professional skills, and we believe that the successful launch of this luxury brand management program will open a new chapter for the future development of the students.

Student Reflection

Wang Ning

Master of International Hotel Management (Chinese)

It was a very rare opportunity for me to go to Sanya, Hainan Province with my teachers and classmates for a luxury management program.

During this trip, I not only learned a lot of knowledge related to hotels and tourism, but also experienced the services and environment of

branded hotels, which was a wonderful experience and gave me a deeper understanding of the hotel industry. The experience was amazing

and gave me a deeper understanding of the hospitality industry. I was also able to enhance my interaction with my classmates, which made

the program even more meaningful.

Wei Dianjia

Master of International Hotel Management (Chinese)

The hotel study trip in Hainan was an unforgettable learning and experience. During the study trip, we learned about the operation and

challenges faced by the hotel industry in Sanya, compared to the previous study trip in Macau where the operation of the hotels in the two

places were very different, and at the same time, we also had a new way of thinking about our own study planning. We stayed in two hotels

with different styles in Sanya, both of which left a deep impression on me. I was impressed by the five-star luxury service level and

professional team management, the passionate service attitude and meticulous work of the staff, and the local cultural environment of Sanya

in both hotels. During this trip, we also realized that there are still a lot of practical areas to learn and improve, communication skills,

interpersonal relationships, cross-cultural communication, teamwork and execution, etc., which are soft skills that we need to focus on in our

future study and work.

Tsui Yiu Fei

Master of International Hotel Management (English)

I was deeply impressed by this luxury hotel management course in Sanya. The course combined theory and practice, and comprehensively

introduced all aspects of luxury hotel management, including service, marketing, business strategies, etc. The teachers and hotel executives

not only imparted professional knowledge, but also focused on developing our teamwork and communication skills, which will be helpful for our future career development. The teachers and hotel executives not only taught us professional knowledge, but also emphasized cultivating our teamwork and communication skills, which is very helpful for our future career development. This course has helped me to better

understand the operation of luxury hotels and laid a solid foundation for my career development.

Zhang Yan

Master of International Hotel Management (Chinese)

During the luxury brand management course, I deeply realized that the real luxury culture is not only about luxury materials, but also about its cultural heritage and service art. The study experience in Sanya has enabled me to see how to combine traditional values with modern

management concepts in the context of globalization so as to create a unique and lasting brand charm. It also provided me with a solid

theoretical foundation and innovative perspective for my future development in the field of international hotel management.